Video Marketing, Production, Advertising and Communications News - May 26, 2016

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Kantar Video Opens Public Beta of Videolytics Platform

  • Written by VideoNuze - Will Richmond
Kantar Video's Videolytics measurement system relies on both cookies and digital fingerprint technology embedded into video players and ad platforms to track viewer behavior. This morning Kantar Video is converting access to its new Videolytics real-time tracking, measurement and syndication service for online and mobile video from private to public beta. Kantar Video is a relatively new unit of mega-agency holding company WPP but as CEO Bill Lederer explained to me in a demo earlier this week, it brings a very strong brand and agency perspective, as well as WPP intracompany assets to the Videolytics product.

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