The Business Video Resource CenterMay 24, 2013  
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What You Need to Know About Business Video Analytics
From: OnlineVideo.net - Troy Dreier | Tuesday, 30 November 2010 19:00   
Marketers need to understand video analytics in order to effective measure a web video marketing campaign to prove how the video content provided value during the sales communications cycle. There are two reasons to measure the performance of your business's videos: One, to justify your efforts so you can expand your company's use of video, and two, to reach your customers more effectively.


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Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source Industry Directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic. The WVMC is helping to fill that information void.

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