The Business Video Resource CenterMay 25, 2013  
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How Marketers Can Benefit from Video Ad Engagement
From: eMarketer | Wednesday, 23 February 2011 19:00   
While it may be difficult for marketers to decipher web video engagement, total viewer engagement is key for effectively determining a web video marketing campaign's success. Marketers value engagement because its presence indicates that a campaign has connected in some way with the target audience. However, while engagement is compelling, 10 marketers might define it in 10 different ways.


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Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source Industry Directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic. The WVMC is helping to fill that information void.

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