Video Marketing, Production, Advertising and Communications News - May 5, 2016

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YouTube launches Analytics to tell you more about who’s watching your videos

  • Written by The Next Web - Paul Sawers
YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight. But now it’s replacing Insight with YouTube Analytics, which will be released to everyone over the course of today.

The new features will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information. Ted Hamilton, Product Manager, also announced the following enhancements in a blog post today:

- More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
- Audience Builders: Discover which videos are driving the most views and subscriptions.
- Audience Retention: See how far viewers are watching through your video in the new audience retention report.

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