Video Marketing, Production, Advertising and Communications News - May 25, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • Video Marketing Tips for Great Video Content Marketing: Getting Started

    Video Marketing Tips for Great Video Content Marketing: Getting Started

    | Tuesday, 17 May 2016 | AddThis Academy |
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    Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »
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  • How Landing Page Videos Create Massive Value and Drive Conversions

    How Landing Page Videos Create Massive Value and Drive Conversions

    | Saturday, 21 May 2016 | Business 2 Community |
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    When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »
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  • Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    | Wednesday, 18 May 2016 | DIY Marketers |
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    If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »
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  • 8 Reasons Marketers Should Embrace Online Video

    8 Reasons Marketers Should Embrace Online Video

    | Thursday, 19 May 2016 | Ragan’s PR Daily |
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    Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore... Read the full article »
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  • Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    | Thursday, 19 May 2016 | MediaPost |
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    Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »
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  • Employee Video Communications Program for Benefits Enrollment and Workforce Communications

    Employee Video Communications Program for Benefits Enrollment and Workforce Communications

    | Wednesday, 11 May 2016 | Flimp Communications |
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    [sponsored] Flimp Communications, a leading developer of human resource videos and internal communication tools, announces a new employee video communications program for corporate HR departments. Flimp clients include Airbnb, Akamai, Aon Hewitt, Columbia University, Cognizant, HASBRO, Informatica, Partners Healthcare, Wells Fargo, Willis Towers Watson and others. The turnkey solution for HR communications combines fast, easy production and low-cost ownership of customized animated videos together with self-tracking video email postcard and multimedia microsite campaigns that significantly improve digital employee engagement and response rates of over 70 percent. The program starts with... Read the full article »
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  • 4 Inexpensive Ways to Add Video to Your Marketing Toolbox

    4 Inexpensive Ways to Add Video to Your Marketing Toolbox

    | Wednesday, 04 May 2016 | business.com |
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    Online video content marketing is an awesome tool that can help you at every stage of the sales cycle. For example, you can create fun, marketing videos on social that attracts people to your brand, explainer videos to convert prospects into customers, and educational videos to help customers use your product. Video production has many uses, but with that comes cost. Creating a video can be expensive, especially when you don’t have a huge budget. So this week, I’m going to show you four inexpensive ways to add video to your marketing toolbox... Read the full article »
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  • Instagram Rolls Out Multi-Video Marketing Tool

    Instagram Rolls Out Multi-Video Marketing Tool

    | Friday, 06 May 2016 | Ragan’s PR Daily |
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    Bloggers and online video marketers are reveling in Instagram’s latest video advertising tool: The option to showcase multiple videos in a single post. Brands such as Airbnb, Macy’s and Taco Bell are taking advantage of web video advertising carousels, which can feature a mix of video and still images. Users have to swipe from one piece of content to the next. Advertisers can feature up to five videos at 60 seconds each. The rollout presents a challenge for content creators: How can you capture users’ attention, entice them to swipe left and keep them... Read the full article »
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  • Targeting, Length Among Key Factors for Successful In-App Video Advertising

    Targeting, Length Among Key Factors for Successful In-App Video Advertising

    | Monday, 09 May 2016 | FierceDeveloper |
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    Ready to deploy web video advertising in your mobile app? Doing so may help increase app revenues, especially if you implement video ads that generate interest from your target audience. Digital marketing research firm eMarketer recently pointed out mobile video ad spending is growing faster than any other digital advertising format. As such, mobile developers who deploy engaging video ads could capitalize on a significant revenue opportunity. For video ads the ideal video length varies based on... Read the full article »
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  • Use Video Marketing and Social Media to Market Yourself With No Money

    Use Video Marketing and Social Media to Market Yourself With No Money

    | Monday, 09 May 2016 | Entrepreneur.com |
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    Salma Jafri's business philosophy is that people should work smarter, not harder. And you can apply that ethic when you want to market your business on a zero-dollar budget with very little time on your hands. In this video, the content-marketing expert outlines an 8-step process to get you started with marketing your business using video content and social media. This quick overview video gives a blueprint to making marketing videos, using native content, uploading marketing videos to social networks and using these videos to skyrocket your business... Read the full article »
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  • 5 Digital Marketing Factors That Compel Online Audiences to Buy [Video Marketing #3]

    5 Digital Marketing Factors That Compel Online Audiences to Buy [Video Marketing #3]

    | Monday, 09 May 2016 | Business 2 Community |
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    Posting a B2B video with enticing narration can do a lot for your business. While video content plays a significant role, you should pay attention to the medium through which you deliver your content. Video marketing is considered one of the most powerful ways to deliver useful content. You can also include psychological factors like emotions that touch your audience and motivate them to take action that is beneficial for your business. Including... Read the full article »
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  • GoPro Release Two Web Video Production Mobile Editing Apps

    GoPro Release Two Web Video Production Mobile Editing Apps

    | Wednesday, 04 May 2016 | Stashed |
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    GoPro finally equipped consumers to carry out the full spectrum of web video production on the go. GoPro officially launched a pair of new mobile video editing apps that should greatly enhance the filmmaking experience for owners of the popular action cameras. GoPro users can now to edit videos cleanly and quickly without the need for a laptop or stationary editing bay and do it with relative easy even when using their web video production tool on mobile devices to create ... Read the full article »
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Nivea launches video, augmented reality apps on Facebook

  • Written by DM News - Tim Peterson
Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion “Skincare for Life” campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.

The “Co-Star with Rihanna” app enables Facebook users to edit themselves into a video for the song “California King Bed.” The app plays a video of Rihanna performing the song and asks consumers to record themselves mimicking her movements via webcam. Consumers can share their videos with their Facebook friends, Twitter followers and email contacts.

To access the app, consumers must give Nivea their email addresses and permission to access basic profile information, as well as post it to their Facebook wall. Nivea may use the collected data to contact consumers about the campaign but will delete all collected information when the campaign ends, according to the app's terms and conditions.

Nivea is also running an augmented reality app on its Facebook page and the brand's website that allows consumers to modify an exclusive video of Rihanna performing “California King Bed” via webcam. Consumers can participate by using webcams to scan a limited-edition Nivea Crème tin.

Read the full story here
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