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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

The Internet Is Built for Advertisers

The Internet Is Built for Advertisers

Friday, August 4 2017 | The Ringer
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Video is more expensive to produce than a written article. It’s often quicker and easier to read than to watch. The explanation for the obsession with video is simple: advertisers will pay more to promote their products in video format than they will for in-article ads. “Brands prefer to buy ads against video content than text, the thinking being that... Read the full article »
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The Importance of Video Content in Corporate Communications

The Importance of Video Content in Corporate Communications

Thursday, August 3 2017 | Business 2 Community
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Video is a great opportunity to be creative and show your expertise. It is definitely one of the most effective and powerful at engaging audiences. According to Facebook data, video generates up to 135% more organic reach than a photo post. Video should be a key part of every brand’s communication strategy, giving a more personal feel to your audience and providing transparency... Read the full article »
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B2B Video Personalization Is Better Than Going Viral

B2B Video Personalization Is Better Than Going Viral

Monday, August 7 2017 | Venture Beat
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The video marketing dream is that you go viral and your brand is suddenly a household name. The reality is that B2B videos rarely go viral but they are increasingly powerful marketing tools. Video marketing technology allows users to add video strategy to marketing platforms, unlocking the ability to reach and track... Read the full article »
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When to Use Video: The Ultimate Guide

When to Use Video: The Ultimate Guide

Monday, July 31 2017 | Marketing Week
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Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand... Read the full article »
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How to Create a Facebook Video Strategy

How to Create a Facebook Video Strategy

Friday, July 28 2017 | PR News Online
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Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers... Read the full article »
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Study Shows Video Marketing Increases on Social Media

Study Shows Video Marketing Increases on Social Media

Tuesday, August 1 2017 | ASI Central
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Marketers often struggle with how long they should make their videos. Wochit offers a bit of insight saying the vast majority (77.8%) of videos are between 30 and 90 seconds long. However, probably because of Facebook mid-roll video ads, there was a 38% increase in the number of videos exceeding 90 seconds in Q2 over Q1. Engagement with longer videos also increased... Read the full article »
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The Ultimate Guide to Content Marketing Channels: Audio & Visual

The Ultimate Guide to Content Marketing Channels: Audio & Visual

Tuesday, July 25 2017 | CMS Wire
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company... Read the full article »
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Marketing Emails Sent at 4 PM Have the Highest Open Rate

Marketing Emails Sent at 4 PM Have the Highest Open Rate

Thursday, August 10 2017 | Small Business Trends
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Many marketers embed videos in their emails to engage their audience. But which hosting platform should you choose when you want to add a video in your email? Turns out, it’s not YouTube but Vimeo that delivers the best results. According to the report, emails with Vimeo videos have a higher... Read the full article »
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The Secret to Viral Video Marketing

The Secret to Viral Video Marketing

Wednesday, August 9 2017 | Khaleej Times
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On average, video content is shared on social media 12 times more than regular images and 85% of consumers are more likely to buy a product or service after watching a marketing video. This may be why nearly 52% of marketers worldwide choose video as the content with the best return on investment, based on statistics released by eMarketeer... Read the full article »
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How to Make Square Videos for Facebook Using PowerPoint

How to Make Square Videos for Facebook Using PowerPoint

Friday, August 4 2017 | Social Media Today
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The use of video in social media has exploded in recent years, but the one element that not many saw coming was that square video would come to be preferred. No matter the screen orientation, square video fills a lot of precious screen real estate. In fact, Facebook and Instagram both recommend square video for use in video ads... Read the full article »
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Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion “Skincare for Life” campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.

The “Co-Star with Rihanna” app enables Facebook users to edit themselves into a video for the song “California King Bed.” The app plays a video of Rihanna performing the song and asks consumers to record themselves mimicking her movements via webcam. Consumers can share their videos with their Facebook friends, Twitter followers and email contacts.

To access the app, consumers must give Nivea their email addresses and permission to access basic profile information, as well as post it to their Facebook wall. Nivea may use the collected data to contact consumers about the campaign but will delete all collected information when the campaign ends, according to the app's terms and conditions.

Nivea is also running an augmented reality app on its Facebook page and the brand's website that allows consumers to modify an exclusive video of Rihanna performing “California King Bed” via webcam. Consumers can participate by using webcams to scan a limited-edition Nivea Crème tin.

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