Original online video programming is becoming a force online. There is Google, which is in the process of closing deals with such celebrities as skateboarder Tony Hawk, as well as media companies to produce original content for YouTube, sources tell
the Wall Street Journal. It is part of a $100 million initiative
that Google has been talking about for some time.
AOL, for its part, is introducing
a new slate of original programming consisting of more than 15 series appealing to multiple audiences and advertising categories.
There are signs that brands are following suit with their efforts to reach online consumers bombarded with ever-proliferating content.
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