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Online Video Marketing Resources for Companies

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This Week’s Popular Online Video Marketing News

Stay informed with the latest web video marketing news, statistics, industry trends and articles. Learn about video marketing companies, strategies, content and new technologies. News categories include video content marketing, YouTube marketing, web video production, video advertising, video email marketing, mobile video marketing and video communications.

  • How to Choose a Video Production Company For Your Explainer Videos

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    You might think all video production companies can do the same thing, but when it comes to explainer videos, you want to make sure you've chosen the right people to make compelling videos for your marketing campaign. These are the top five things you should consider when picking a video production company. Read the full article here »

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  • Facebook Adds Video Tab to Insights Admin Panel

    | Monday, 29 June 2015 | Marketing Land - Martin Beck |
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    With the demand for video on Facebook outstripping the platform's capability to measure metrics by 4 to 1 over a six month period, Facebook finally announced this week that they have a better tool for measuring video metrics on their Pages. For a full review of the new functionality, head over to Marketing Land. Read the full article here »

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  • FTC Changes Rules for Video Endorsements

    | Friday, 26 June 2015 | Media Post - Erik Sass |
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    The Federal Trade Commission has updated their social media marketing guidelines to include clearer rules on video endorsements. If you happen to use YouTube Influencers for your video content, which is a great way to appeal to the Millenial market, you need to make sure you're following the rules. What are the rules? Read on to find out. Read the full article here »

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  • How to Create Video Advertising for Social Media

    | Friday, 26 June 2015 | Marketing Land - Andrew Waber |
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    Now that Twitter has announced auto-play functionality on their platform, and with Facebook's near domination over YouTube in terms of video plays, it's important to get to know the functionality of video advertising on social media, cause it can really make an impact for your business. These four techniques presented by Nanigans can help you figure out how to maximize your content's presence on social media. Read the full article here »

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  • How to Do Right With Social Video Marketing

    | Friday, 26 June 2015 | Business 2 Community - Kylie Jane Wakefield |
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    Considering how quickly video is becoming a major part of any marketing campaign, you may want to jump in sooner rather than later. A great way to do that is to develop video content for social marketing. These four brands examined are excelling at the social media video marketing game. Read the full article here »

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  • Mobile Video Views Insanely Up YoY

    | Monday, 29 June 2015 | Marketing Land - Amy Gesenhues |
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    A new survey conducted by video advertising platform Ooyala claims that smartphone video plays are the number one device that is causing the massive spike in video viewing. According to the survey, video views are up 100% YoY in the 2015 Q1 and up 367% since 2013. Read the full article here »

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  • Employees Benefit from Better Video Communication

    | Thursday, 25 June 2015 | Flimp Media - Wayne Wall |
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    The traditional model of employee communication, through paper, text and seminars, is starting to make way for a new mode of communication using video. This is especially evident in the area of wellness and employee benefit communication. The field is growing rapidly and Flimp Media's Episend communication solution is a great solution. Find out more about the growing trend and how you can incorporate it into your business. Read the full article here »

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  • Pricing Strategies for Explainer Videos

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    So you've decided you would like to make some explainer videos for your business. Great! Explainer videos are a great way to generate new leads, especially when you add a call to action at the end of the video. Now here's the question -- how much are these videos going to cost you? And are they worth the price? Flimp Media outlines the cost of explainer videos and the pros and cons of developing a custom explainer video marketing campaign. Read the full article here »

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  • Study: Four Brands Show How to Use Emotional Content to Hook Viewers

    | Thursday, 25 June 2015 | ReelSEO - Eric Hinson |
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    As a B2B video marketer, you might thing that your brand's content doesn't have an emotional side to it. We've posted B2C brand examples before of how to hook the viewer by emotion and we've also posted using micro-moments to create compelling content. Here are four more examples of B2C brands that utilize emotion to convey their brand message successfully. Learn from it so you too can create compelling content. Read the full article here »

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  • Three Types of Micro-Moments for B2B Video Marketing Content

    | Wednesday, 17 June 2015 | Marketing Interactive - Noreen Ismail |
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    As we mentioned at the end of May, "micro-moments" are a new type of opportunity to connect with Millenial audiences. That same report also showed half of all B2B buyers in the marketplace are from the Millenial generation, so it's in your best interest to market your content towards them. Marketing Interactive suggests three types of "micro-moments" you can use to influence those buyers. Read the full article here »

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  • Tracking the Right Metrics for Successful Video Marketing Campaigns

    | Tuesday, 23 June 2015 | Business 2 Community - Greg Shuey |
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    Creating compelling content is only half the battle when it comes to video marketing campaign success, the other part is creating measurable goals for each and every video that match your business's needs. Business 2 Community shares some of the metrics you should measure beyond views. Read the full article here »

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  • 6 Quick and Simple Ways to Optimize Your Video for SEO

    | Friday, 19 June 2015 | ClickThrough Marketing - Lisa Coghlan |
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    We've talked about the importance of optimizing your video content for SEO before, but we have another great list for you of six simple ways to optimize your video for SEO. Take ten minutes out of your workday to make sure you're using these ideas and you won't have any problems with your video content. Read the full article here »

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  • 5 Easy Ways to Extend Your Video Content Reach Beyond YouTube

    | Friday, 19 June 2015 | Marketing Interactive - Ruth Maguire |
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    YouTube may be the number one platform for video content, but it's important to go beyond the platform to ensure it's worth the money you put into the production (be it a little, or a lot.) Here are five easy ways you can extend your video marketing reach beyond YouTube. Read the full article here »

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  • Twitter Rolls Out Autoplay Video Function

    | Thursday, 18 June 2015 | The Wall Street Journal - Suzanne Vranica |
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    In an effort to catch up to Facebook, Twitter has finally rolled out autoplay for videos uploaded to its platform. The functionality mirrors Facebook's silent autoplay feature. When a user clicks on the video it will begin to play with sound. According to Twitter, this functionality had to be tested for several months before it was ready to be rolled out. They needed to make sure it made sense for their platform. They can now say that they are able to provide the same level of ad play as Facebook for marketers. Whether it's a winner is yet to be determined. Read the full article here »

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  • Drone-Based Video Communication is Here

    | Thursday, 18 June 2015 | Business Wire |
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    Stampede and Vidyo have partnered up to create the first drone-based video communication tool, set to be unveiled at InfoComm 2015. Is this a good thing? According to Stampede President & COO Kevin Kelly, drones will be able to provide "up-to-the-minute video content for participants who need real-time information during a fast changing event or situation." It's an interesting development in the world of drone technology. Are we ready to start using it? Read the full article here »

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Original Video Content: If Google, AOL Do It, Why Not BMW?

  • Written by MarketingVox
Original online video programming is becoming a force online. There is Google, which is in the process of closing deals with such celebrities as skateboarder Tony Hawk, as well as media companies to produce original content for YouTube, sources tell the Wall Street Journal. It is part of a $100 million initiative that Google has been talking about for some time.

AOL, for its part, is introducing a new slate of original programming consisting of more than 15 series appealing to multiple audiences and advertising categories.

BMW's Series

There are signs that brands are following suit with their efforts to reach online consumers bombarded with ever-proliferating content.

Read the full story here
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