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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

46% of Businesses Use Videos in Email Marketing

46% of Businesses Use Videos in Email Marketing

Monday, June 11 2018 | Online Video
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Businesses are using videos in more than just their YouTube channels. According to data from the 2018 benchmark report released by video marketing solutions company Vidyard, 46% of businesses use videos in email marketing, and that’s up from 36% the previous year. What’s more, 86% use video on their websites, 77% on their social media channels, 60% on landing pages, and 37% in sales conversions... Read the full article »
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5 Overlooked Video Marketing Strategies

5 Overlooked Video Marketing Strategies

Monday, June 11 2018 | Business 2 Community
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There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business. The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your game plan and start reaping the results of your hard work... Read the full article »
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Mobile Video: Three Trends with Momentum

Mobile Video: Three Trends with Momentum

Friday, June 8 2018 | Mar Tech Advisor
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The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »
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What Do the Latest Trends in Video Mean for Marketers?

What Do the Latest Trends in Video Mean for Marketers?

Thursday, June 7 2018 | EConsultancy
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If one trend in content publishing and social media has been constant over the past few years, it’s the growing popularity of online video. Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built buzz in the marketing industry for its ability to engage and entertain, with brands making it a core part of their marketing strategies.... Read the full article »
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Why Your Luxury Brand Needs More Video Content

Why Your Luxury Brand Needs More Video Content

Thursday, June 7 2018 | Entrepreneur
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It’s safe to conclude that videos are indeed the champions on social media, and more so for aspirational segments like luxury. The key to success is keeping it authentic, striking and beautiful, while not looking like you’re trying too hard... Read the full article »
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Thoughtful Strategies Required for B2B Video

Thoughtful Strategies Required for B2B Video

Thursday, June 7 2018 | Warc
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Going mobile-first, getting the right video length, and audience targeting are key for B2B video engagement in Asia-Pacific, according to LinkedIn. In a LinkedIn study, 74% of B2B marketers in Asia-Pacific countries viewed video as one of the most important ways to reach and engage professionals... Read the full article »
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12 Tips to Rock Video Marketing

12 Tips to Rock Video Marketing

Wednesday, June 6 2018 | Business 2 Community
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Video marketing is expanding every day. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day. And they’re NOT all watching cute kid videos. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers... Read the full article »
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7 Tips for Marketers to Succeed with YouTube

7 Tips for Marketers to Succeed with YouTube

Tuesday, May 29 2018 | Mar Tech Advisor
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You can no longer ignore YouTube as a medium to build your brand. With Facebook trying to compete with YouTube, video is a prime tool in the content marketing arsenal. Whether it’s on their daily commute or at lunch hour, consumers in both B2B or B2C spaces are looking for video content to address their needs. Ensure you’re able to add subtitles to your videos so people who forgot their headphones still get the flavor of your content... Read the full article »
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12 Ways to Optimize Your Business YouTube Channel [Infographic]

12 Ways to Optimize Your Business YouTube Channel [Infographic]

Wednesday, May 30 2018 | Social Media Today
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YouTube is fast becoming the silver screen of the world wide web and an essential network for getting in front of the right viewers. The Google-owned platform has huge reach and influence. YouTube recently reported it now sees more than 1.8 billion active users every month—that's a billion more than Instagram. At the same time, people are also increasingly eager to subscribe to their favorite channels, so they don’t miss a single video. Given this, it’s important to have a video marketing strategy that powers consistent... Read the full article »
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How to Measure the Effectiveness of Your YouTube Video Campaign

How to Measure the Effectiveness of Your YouTube Video Campaign

Tuesday, May 29 2018 | Business 2 Community
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One of the core needs in a marketing strategy is being able to measure the effectiveness of a campaign and online video should not be an exception. That is where YouTube and Google Analytics come in. The rationale is simple: if you know where your weaknesses are, you will be able to improve not only your content but also its distribution. And if you know where you’re succeeding in your YouTube rankings, then you’ll also know where to focus your efforts... Read the full article »
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AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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