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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Everything a CMO Needs to Know About Video Marketing in 2018

Everything a CMO Needs to Know About Video Marketing in 2018

Thursday, February 8 2018 | Marketing Land
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Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get, video cannot be ignored. While basic video marketing is still strong, there are some recent developments in the world of video content you can employ to boost your efforts... Read the full article »
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11 Reasons No One Is Watching Your Video Content [Infographic]

11 Reasons No One Is Watching Your Video Content [Infographic]

Thursday, February 8 2018 | Social Media Today
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Video is a powerful medium for promotion and has become a key influencer in sales decisions. But even creating great video content won't guarantee video marketing success. You have to do more than just launch a video. You need to know what your audience wants, where they want to see it, and how to keep them hooked... Read the full article »
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Video Content Marketing in 2018

Video Content Marketing in 2018

Monday, February 5 2018 | Mar Tech Advisor
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The social media marketing industry is booming as budgets have nearly doubled worldwide over the past few years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what’s different in 2018 is there are companies navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage with customers and capture their elusive attention to achieve marketing objectives through social video... Read the full article »
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Digital Video Content Trends in 2018

Digital Video Content Trends in 2018

Monday, February 5 2018 | Business 2 Community
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The world of digital video continues to grow year on year and we continue to observe and debate the various trends and technologies that are evolving in this burgeoning market. 2017 was a pivotal year for digital video, with internet ad spend surpassing TV ad spend for the first time. 2018 looks to be another exciting and perhaps defining year for digital video... Read the full article »
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How Brands Can Make the Most of LinkedIn Video

How Brands Can Make the Most of LinkedIn Video

Monday, February 5 2018 | Business 2 Community
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Video content is increasingly popular and doesn’t have to go viral to drive results. More video content is uploaded in 30 days than major U.S television networks have created in 30 years. There’s a demand for video content, which means you need to be using it in your marketing strategy... Read the full article »
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20 YouTube Hacks & Tricks You'll Want to Know This Year

20 YouTube Hacks & Tricks You'll Want to Know This Year

Saturday, February 3 2018 | HubSpot
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When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google... Read the full article »
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How Online Video Is Taking over the Internet [Infographic]

How Online Video Is Taking over the Internet [Infographic]

Friday, February 2 2018 | Social Media Today
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It’s easy to see why online video is growing—commercials are limited, content airs on your time, and you can view from wherever you and your device are. Given this, is your business going to take the plunge and look to ride the video streaming wave in 2018... Read the full article »
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Why Video Is Exploding on Social Media in 2018 and How to Take Advantage

Why Video Is Exploding on Social Media in 2018 and How to Take Advantage

Thursday, February 1 2018 | Business 2 Community
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There’s been an explosion of growth in video on social media in recent years. Views of branded video content increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video tweet is six times more likely to be retweeted than a photo tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big... Read the full article »
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Experts Share Their #1 Tip for Great Marketing Videos

Experts Share Their #1 Tip for Great Marketing Videos

Wednesday, January 31 2018 | Animatron
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We all know how effective and engaging video marketing is. There is no doubt that nowadays it’s necessary to include video in brand and product marketing campaigns in order to make them successful. But the main question remains unresolved: how do you create the perfect video that makes your product stand out to the audience?... Read the full article »
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Why Are So Many Brands Bailing on Snapchat Video?

Why Are So Many Brands Bailing on Snapchat Video?

Tuesday, January 30 2018 | Business 2 Community
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When it comes to building a presence online, many marketers base their strategy on proven results and industry-wide statistics. That’s no different when we use social media or video marketing—or when you combine the two. Social video marketing is attractive for brands, especially considering the average person watches over 1.5 hours of video content every day... Read the full article »
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AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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