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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Ways to Effectively Promote Your Business with Video Marketing

Ways to Effectively Promote Your Business with Video Marketing

Thursday, June 15 2017 | WebProNews
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From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can. This is probably why 70% of businesses use video marketing... Read the full article »
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Here’s the Daily Mail’s Winning Social Video Strategy

Here’s the Daily Mail’s Winning Social Video Strategy

Tuesday, June 6 2017 | Marketing Hub
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Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date... Read the full article »
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5 Ways to Optimize Your Facebook Videos for Mobile Viewing

5 Ways to Optimize Your Facebook Videos for Mobile Viewing

Friday, June 2 2017 | Social Media Today
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It comes as no surprise that video is the best performing post type on Facebook at the moment. Mark Zuckerberg said that he sees video “as a mega trend on the same order as mobile.” This mega trend of video is intertwined with mobile. 90% of Facebook users access the site via mobile. A successful Facebook marketing strategy will always to the following... Read the full article »
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Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Tuesday, June 6 2017 | MarketingDive
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Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in... Read the full article »
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Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Report: 67% of US Marketers Have Paid to Promote Video on Facebook

Tuesday, May 30 2017 | Marketing Land
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Video is making a dent in marketing spend and conversion, especially when it comes to social video.  According to this survey, 51 percent said they spend to promote videos on YouTube followed by Twitter and Instagram, both of which are used by 25 percent of survey respondents. Half of survey respondents plan to increase video investment to... Read the full article »
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What Exactly is Video Marketing? A More Complex Question Than it First Appears

What Exactly is Video Marketing? A More Complex Question Than it First Appears

Tuesday, June 6 2017 | Good Herald
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People marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company’s web site or... Read the full article »
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Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Are You Making the Right Choice of “Rich Media & Video” in Your Emails?

Saturday, May 27 2017 | Business 2 Community
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Brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. Videos in email work really well for... Read the full article »
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Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Monday, June 5 2017 | Tubular Insights
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Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business... Read the full article »
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Power of the Influencer Through Video

Power of the Influencer Through Video

Tuesday, May 16 2017 | Feed Front
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Much like content marketing and social media advertising, video marketing and influencer marketing have become two channels in which brands have invested creatively and strategically. Consumers expect video content to appear with every search they make and find more... Read the full article »
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104 Facts You Don’t Know About Mobile Marketing [Infographic]

104 Facts You Don’t Know About Mobile Marketing [Infographic]

Thursday, March 23 2017 | Website Builder
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This infographic is from Website Builder and you can find 104 interesting facts that you don’t know about mobile video marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques and user friendliness, adoption, and... Read the full article »
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AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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