Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 29, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

71 Ways to Get more Views and Subscribers on Youtube

71 Ways to Get more Views and Subscribers on Youtube

Thursday, August 25 2016 | VloggingPro
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Maybe you’re already a more experienced YouTube with a couple of thousand subscribers and wondering how you can get more subscribers on youtube. Maybe you have just created your Youtube channel and you don’t know how to get subscribers or get more views on your youtube videos No matter where you are in your YouTube journey, every Youtuber has at one point asked himself how he or she can get more results... Read the full article »
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6 Important Elements To Implement When You Produce A Marketing Video

6 Important Elements To Implement When You Produce A Marketing Video

Tuesday, August 23 2016 | Web Video Marketing Council
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The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »
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The Power Of Online Video In Near Future … Actually, Right Now! [Infographic]

The Power Of Online Video In Near Future … Actually, Right Now! [Infographic]

Monday, August 15 2016 | Web Video Marketing Council
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Did you know that by the year 2019, 80% of consumer Internet traffic worldwide will be consumer internet video traffic? Video-on-demand traffic will double what it is presently by 2019, and HD video will be 70% of this total. Social media video will drive... Read the full article »
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Show Not Tell: The Value Of An Inspirational Recruitment Video

Show Not Tell: The Value Of An Inspirational Recruitment Video

Thursday, August 18 2016 | Web Video Marketing Council
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Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »
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3 Mobile Video Marketing Distribution Tactics To Get Past Ad Blockers

3 Mobile Video Marketing Distribution Tactics To Get Past Ad Blockers

Wednesday, August 17 2016 | Web Video Marketing Council
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Ad blocking technologies is not a new thing, but the use of video ad blockers is expected to grow exponentially over the coming years. Consumers are turning to and paying for ad blocking software due to poor targeting and a lack of personalised and irrelevant content. In fact, an Accenture survey (1) reveals that... Read the full article »
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B2B Product Videos And Demos: Top Tips For Value & Engagement

B2B Product Videos And Demos: Top Tips For Value & Engagement

Tuesday, August 16 2016 | Web Video Marketing Council
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »
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What is Video Retargeting and How Can I Use it in My Marketing?

What is Video Retargeting and How Can I Use it in My Marketing?

Tuesday, August 16 2016 | 4 Hoteliers
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »
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Latest Big Video Industry Stats for Online Video [Free Strategy Webinar Sept. 2016]

Latest Big Video Industry Stats for Online Video [Free Strategy Webinar Sept. 2016]

Wednesday, August 17 2016 | tubular insights
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Our online video marketing and video communications experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you'll learn the following... Read the full article »
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4 Tips To Optimize Your Videos for Autoplay

4 Tips To Optimize Your Videos for Autoplay

Friday, August 19 2016 | Yum Yum Videos
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay... Read the full article »
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Top Online Video Creators Across Social Video Marketing: July 2016

Top Online Video Creators Across Social Video Marketing: July 2016

Thursday, August 18 2016 | tubular insights
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Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular's ranking leaderboards. This month, take a look at... Read the full article »
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AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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