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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Going Viral with Video Marketing

Going Viral with Video Marketing

Wednesday, April 18 2018 | Veterinarian's Money Digest
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Video is the preferred method of people searching for information online, and significant research has been conducted to help marketers—including veterinarians—make the most of their campaigns. Follow these basic guidelines to start your video marketing on the right foot... Read the full article »
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Why Your Facebook Videos Need to Be Different from YouTube

Why Your Facebook Videos Need to Be Different from YouTube

Tuesday, April 17 2018 | Entrepreneur
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A creative, high-quality video posted on Facebook or YouTube that plays to the viewer's wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video's purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to drive traffic to an ecommerce site—placement is key. In other words, where your message lives is as important as the message itself... Read the full article »
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Where Is Video Headed in 2018?

Where Is Video Headed in 2018?

Tuesday, April 17 2018 | Marketing Tech News
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The attraction for advertisers is clear. Video ads provide increased scope for creativity, allowing brand awareness and engagement with consumers to be driven by sight, sound, and motion. Not to mention video formats also attract high CPMs for the sell-side, with major platforms such as Amazon increasing investment in their video products. So, what will we see from video advertising in the months ahead... Read the full article »
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6 Mobile Marketing Trends for Small Businesses in 2018

6 Mobile Marketing Trends for Small Businesses in 2018

Monday, April 16 2018 | Fourth Source
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Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content more accessible, especially on the go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content combined... Read the full article »
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B2B Video Marketing Trends

B2B Video Marketing Trends

Monday, April 16 2018 | Net Imperative
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Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found. The research, based on a survey of 200 B2B marketers in the UK and Ireland, reveals 62% see video as the most important content format, followed by email (48%), social media creative (36%) and infographics (29%)... Read the full article »
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How to Create High Performance Video Marketing

How to Create High Performance Video Marketing

Thursday, April 12 2018 | Forbes
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Large and small brands alike struggle to execute brand strategy with video as a central tool. With growing expectations in the advertising industry around ad targeting and behavioral modeling, video can seem like a medium reserved only for brands focused on younger audiences or large corporations with the budget to produce multiple iterations of videos to target different demographics... Read the full article »
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4 Reasons Why Video Is the Future of Content Marketing

4 Reasons Why Video Is the Future of Content Marketing

Thursday, April 12 2018 | Promotion World
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Content marketing has been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has become more dependent on visual content. The recent rise of platforms like YouTube, Instagram, and Pinterest ensures humanity will keep going in this direction in the future. While images are limited in what they can convey to users, videos are easy to digest and understand. Video marketing can transmit clear messages in a shorter time frame than any other type of marketing, which is... Read the full article »
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Three Ways to Boost Company Culture: Recruiting and Retaining Talent with Video

Three Ways to Boost Company Culture: Recruiting and Retaining Talent with Video

Wednesday, April 11 2018 | Forbes
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Video is a powerful tool when it comes to advertising your products and services. However, the benefits of video aren’t limited to marketing your business. Internally, video can be a uniquely effective tool for recruiting diverse talent and enhancing company culture. Cultivating a strong company culture does more than ensure happier employees. It can help your business improve employee retention and establish a positive brand identity for both customers and employees... Read the full article »
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9 Types of Video to Help You Close Sales

9 Types of Video to Help You Close Sales

Wednesday, April 11 2018 | Marketing Profs
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The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don't want to be left behind. Blogs used to be the way to create content on the internet, but now we’re living in a visual world, and videos are the prized jewels in the content crown. Video marketing evolved into one of the most important selling tools, not only because it's an effective way to deliver a message but also because it allows you to connect with your audience, all in... Read the full article »
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11 Proven YouTube Marketing Tips You Can Use Today

11 Proven YouTube Marketing Tips You Can Use Today

Thursday, March 22 2018 | ClumCreative
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Watching YouTube videos is fun. Creating videos for YouTube and getting results for your business is more fun. There’s no question about it. YouTube is on fire with 1.5 billion monthly users watching over an hour of content a day. Are you using YouTube marketing to its full potential for your business... Read the full article »
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AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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