Video Marketing, Production, Advertising and Communications News - May 26, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • What Facebook’s Live Video Map Could Mean for Global Marketers

    What Facebook’s Live Video Map Could Mean for Global Marketers

    | Friday, 20 May 2016 | ContentStandard |
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    Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »
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  • Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    | Monday, 23 May 2016 | eMarketer |
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    Over the last two years we have seen an explosion in the consumption of video content on Facebook and other social media sites. Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in this new eMarketer report that you can here: “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV"... Read the full article »
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  • 3 Common Social Media and Video Marketing Mistakes

    3 Common Social Media and Video Marketing Mistakes

    | Monday, 23 May 2016 | Dazeinfo |
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    In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »
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  • It’s Time to Get Personal with Video Email Marketing

    It’s Time to Get Personal with Video Email Marketing

    | Monday, 23 May 2016 | Marketing Land |
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    Research also shows that including a video in marketing emails improves performance. According to a study from Marketo and ClearFit using video for email messages increases open rates substantially. Personalized video is great at getting people in the door and also keeps them inside longer. Personalization improves email performance. Video email marketing improves email performance. Personalization + video = higher open and click-through rates and you can execute video email marketing easily by using video postcards and... Read the full article »
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  • 5 Tips to Get Your Products And Business Seen Through Video Marketing

    5 Tips to Get Your Products And Business Seen Through Video Marketing

    | Friday, 20 May 2016 | Sonia Hollis |
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    You can’t have too many videos online. It is wise to upload new video content often in order to keep things fresh for website visitors. Having numerous online marketing videos also increases exposure and the awareness of your brand. With the right mix of content, execution, and promotion, a video clip can bring about incredible results. This article offers the basics for it. When you use the tips from this article, you may be able to attract customers from all around the world... Read the full article »
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  • Video Marketing Tips for Great Video Content Marketing: Getting Started

    Video Marketing Tips for Great Video Content Marketing: Getting Started

    | Tuesday, 17 May 2016 | AddThis Academy |
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    Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »
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  • How Landing Page Videos Create Massive Value and Drive Conversions

    How Landing Page Videos Create Massive Value and Drive Conversions

    | Saturday, 21 May 2016 | Business 2 Community |
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    When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »
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  • Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    | Wednesday, 18 May 2016 | DIY Marketers |
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    If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »
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  • 8 Reasons Marketers Should Embrace Online Video

    8 Reasons Marketers Should Embrace Online Video

    | Thursday, 19 May 2016 | Ragan’s PR Daily |
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    Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore... Read the full article »
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  • Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    | Thursday, 19 May 2016 | MediaPost |
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    Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »
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  • Employee Video Communications Program for Benefits Enrollment and Workforce Communications

    Employee Video Communications Program for Benefits Enrollment and Workforce Communications

    | Wednesday, 11 May 2016 | Flimp Communications |
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    [sponsored] Flimp Communications, a leading developer of human resource videos and internal communication tools, announces a new employee video communications program for corporate HR departments. Flimp clients include Airbnb, Akamai, Aon Hewitt, Columbia University, Cognizant, HASBRO, Informatica, Partners Healthcare, Wells Fargo, Willis Towers Watson and others. The turnkey solution for HR communications combines fast, easy production and low-cost ownership of customized animated videos together with self-tracking video email postcard and multimedia microsite campaigns that significantly improve digital employee engagement and response rates of over 70 percent. The program starts with... Read the full article »
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  • 4 Inexpensive Ways to Add Video to Your Marketing Toolbox

    4 Inexpensive Ways to Add Video to Your Marketing Toolbox

    | Wednesday, 04 May 2016 | business.com |
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    Online video content marketing is an awesome tool that can help you at every stage of the sales cycle. For example, you can create fun, marketing videos on social that attracts people to your brand, explainer videos to convert prospects into customers, and educational videos to help customers use your product. Video production has many uses, but with that comes cost. Creating a video can be expensive, especially when you don’t have a huge budget. So this week, I’m going to show you four inexpensive ways to add video to your marketing toolbox... Read the full article »
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AT&T Taps Will Arnett for Social Video Campaign

  • Written by ClickZ - Lisa Lacy
Actor Will Arnett will be featured in a series of customizable web videos for an AT&T web video marketing campaign called "You've Got a Case" that encourages viewers to ask for a smartphone. AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

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