Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

Thursday, November 10 2016 | Web Video Marketing Council
facebook
twitter
linkedin

Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
View related Video Marketing Strategy articles

3 Ways To Use Video For Your Business Marketing Strategy

3 Ways To Use Video For Your Business Marketing Strategy

Wednesday, November 9 2016 | Web Video Marketing Council
facebook
twitter
linkedin

With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
View related B2B Video Marketing articles

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Monday, November 7 2016 | Web Video Marketing Council
facebook
twitter
linkedin

Content marketing is a big part of Internet marketing. People are more intrigued and engaged by videos. You too can benefit from video marketing and here are some three creative ways to increase... Read the full article »
View related Web Video Production articles

3 Top Tips For Shooting Marketing Videos On Your Smartphone

3 Top Tips For Shooting Marketing Videos On Your Smartphone

Wednesday, October 19 2016 | Web Video Marketing Council
facebook
twitter
linkedin

When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
View related Web Video Production articles

 5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

Wednesday, November 16 2016 | The Draw Shop
facebook
twitter
linkedin

What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
View related Web Video Production articles

How To Humanize Your Brand Through Video And Social Media

How To Humanize Your Brand Through Video And Social Media

Tuesday, November 15 2016 | Green Buzz Agency
facebook
twitter
linkedin

One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
View related Social Video Marketing articles

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Friday, November 18 2016 | Adotas
facebook
twitter
linkedin

According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
View related Mobile Video Marketing articles

FREE - Video Communications Research Library & White Papers

FREE - Video Communications Research Library & White Papers

Monday, November 21 2016 | TradePub.com
facebook
twitter
linkedin

This is great for video communications and marketing experts and novices. Check out this #1 Resource for Free Video Communication Research, White Papers, Reports, Case Studies, Magazines, and eBooks... Read the full article »
View related Video Communications articles

How Brand Marketers Measure Digital Video Advertising

How Brand Marketers Measure Digital Video Advertising

Monday, November 14 2016 | eMarketer
facebook
twitter
linkedin

US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
View related Online Video Advertising articles

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

Monday, November 21 2016 | Trader Planet
facebook
twitter
linkedin

Here are ten tips for marketers to reach Black Friday and Cyber Monday customers with video email and key components of ready-to-use templates that drive successful holiday email campaigns... Read the full article »
View related Video Email articles

AT&T enlisted actor Will Arnett to play the role of Internet attorney Kent Wesley in a series of customizable web videos that let people beg friends and family for a smartphone. The Facebook app campaign, dubbed "You've Got a Case", aims to educate consumers on the products while creating highly shareable content.

Jennifer Fisher, director of digital and youth marketing for AT&T, says You've Got a Case follows last season's "Plead Your Case" app in which users created similar videos that told their friends and parents why they deserved a smartphone for the holidays.

"The intention of Plead Your Case was to show youth that our smartphones are affordable in a way that was funny, relatable and shareable," Fisher says. "We hoped to make a basic transaction – i.e. telling someone that you want a new AT&T phone by posting to their wall on Facebook -- more experiential, fun and clever."

Fisher says AT&T decided to make these apps a "holiday tradition of sorts," but wanted it to be funnier this year. So it hired Arnett, who according to Fisher, "has a hardcore fan base of content creators and influencers who love everything he does and will spread it virally."

AT&T created the campaign with agency BBDO and its development partner, The Famous Group.

To create a video, users pick who they want to buy them a phone, select their relationship to each other, choose a desired smartphone and click, "create a case." The app syncs with the Facebook user's profile to create a customized case proving to he or she deserves a smartphone. A series of expert witnesses - including actor Ray Liotta - take the stand to help Kent Wesley deliver an argument to a jury of Facebook friends. The more likes a video gets, the more it surfaces in news feeds and creates pressure for the gift giver/defendant to "settle out of court" and purchase a phone, Fisher says.

"By granting us access to their profile, we're able to create a case custom to the user," Fisher said. Videos can include a user's profile photo, Facebook friends, initials, name, school and favorite movies and TV shows.

"That customization not only adds a surprise and delight factor, but it also drives higher engagement and willingness to share," Fisher says. "To keep users coming back, the witnesses that testify on your behalf are selected at random, keeping the experience fresh each time."

According to Fisher, there are 90 possible video outcomes depending on the phones users select, the relationship they choose and the witnesses that testify on their behalf. In addition, AT&T wanted users to be able to engage with Kent Wesley after they've created their cases, so there is additional content that can be accessed by liking You've Got a Case on Facebook, Fisher says. That content includes behind-the-scenes videos, outtakes, interviews and photos. The app launched November 25.

View original article here