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Online Video Marketing, Production and Advertising News Articles - February 8, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

    HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

    | Friday, 22 January 2016 | Colin Sparks-LinkedIn |
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    As a HR or benefit/wellness professional, engagement is critical. However, for HR and employees communications engagement methods are outdated and in need of a transformation. So, how do we bring HR and employee communications out of the dark ages of paper trails and endless one-on-one meetings to better educate, train and communicate with employees in a fun way? One very effective method that is driving measurable employee engagement and decreasing HR costs is through video communications. Consider these statistics on how employees engage with video... Read the full article »
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  • Small Businesses Share Successful Web Video Marketing Campaign Tips

    Small Businesses Share Successful Web Video Marketing Campaign Tips

    | Monday, 01 February 2016 | Huffpost Business |
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    In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. Cisco reported that 80% of all Internet traffic will be video content by 2019. Other video marketing statistics worth noting are: 81% of people feature video on their website, 52% of marketers believe video marketing is effective for brand awareness, 67% of marketers found video marketing successful. Marketers should not ignore online video marketing, especially those responsible for marketing functions at small businesses. Here are tips from six small businesses using online b2b video marketing to increase... Read the full article »
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  • 3 Businesses That Should Use Video Marketing

    3 Businesses That Should Use Video Marketing

    | Thursday, 21 January 2016 | Business 2 Community |
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    B2B video marketing has taken the online marketing world by storm. Marketing videos get maximum exposure on social media, providing users a chance to quickly see how a product looks and works without having to read a wall of text. And, 93 percent of online marketers use videos for online b2b marketing, sales and communications. A huge number of these videos are animated explainer videos. We’ve put together a list of 3 businesses that can reap benefits from online b2b video marketing. So, here we go with our list to help you grow... Read the full article »
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  •  ​​Three Best Practices for Branded Video Content in 2016

    ​​Three Best Practices for Branded Video Content in 2016

    | Monday, 01 February 2016 | Advertising Age |
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    2016 must be the year of video content marketing if you pay attention to the top 10 predictions by leading market analysts. Online video marketers are expected to double down on their investments in video content — with the expectation that branded content, if done right, will generate greater consumer attention and engagement with customers. So, what makes for online internet video marketing success? Three things: 1. Entertaining and share-worthy content; and... Read the full article »
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  • Digital Marketing Trends Part 3: Developing an Online Content Strategy [#6 = Video]

    Digital Marketing Trends Part 3: Developing an Online Content Strategy [#6 = Video]

    | Monday, 01 February 2016 | Alabama Media Group |
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    Implement video - This isn’t simply a suggestion; it’s a demand from your consumers, vendors, b2b relationships, and everyone else. 78% of people watch online videos every week and 55% of people watch videos online every day. What does this mean for businesses? People want to engage with online video almost more than any other type of content and web video marketing and communications is growing. On example includes using the word “video” in an email subject line, which boosts open rates by 19% and increases sales by... Read the full article »
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  • Social Video Marketing Best Practices

    Social Video Marketing Best Practices

    | Monday, 01 February 2016 | Chief! Marketer |
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    Social video marketing skyrocketed in 2015, and more of the same is expected in 2016 and beyond. 68% of online video marketers will devote more budget to digital online video marketing and communications and to social media video marketing. Social video marketing also allows businesses to better understand audience engagement habits and buying desires by tapping into the power of social video marketing statistics and data to target video content messaging. Here are three methods to use video for social video marketing... Read the full article »
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  • Top 6 Video Marketing Mistakes You Might be Making Right Now

    Top 6 Video Marketing Mistakes You Might be Making Right Now

    | Wednesday, 03 February 2016 | Business 2 Community |
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    Digital Information World found that during one minute of users interacting on Facebook, some 323 days of YouTube videos are being viewed. Add to this that there are about 50,000 video links shared during this Facebook minute, and it makes sense that online video marketing means big business for your company. Yet are you doing it right? E’ve found six common mistakes that entrepreneurs and businesses make when using b2b video marketing videos and here they are... Read the full article »
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  • 360-Degree Video Would Attract Attention, But Would It Help Video Content Marketing?

    360-Degree Video Would Attract Attention, But Would It Help Video Content Marketing?

    | Wednesday, 03 February 2016 | Marketing Land |
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    Get ready for the next step in online video marketing. BuzzFeed News reports that YouTube is now working on the development of live 360-degree video, and others are following. One of the technical challenges of live 360-degree video is the need for multiple-camera, synced videos to be stitched together perfectly in real time, instead of during uploading or later. This requires web video production experts to assist. Live 360-degree video has the “wow” factor, but does it do anything for video marketers? Forrester analyst Jim Nail links it does and concludes the following... Read the full article »
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  • OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

    OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

    | Wednesday, 03 February 2016 | Broadway World |
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    OnlineVideo.net announces its first annual online video content marketing campaigns of the year contest. The “Video Campaigns of the Year” contest is free to enter, and an online entry form is available here. Video marketing experts enter their work in multiple categories. Entrants send a URL of the nominated video marketing campaign, and detail how the campaign was run and delivered results. The nomination period starts today and runs until March 4th, and after that... Read the full article »
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  • YouTube Video Advertising Saw Sales Spikes in 2015

    YouTube Video Advertising Saw Sales Spikes in 2015

    | Thursday, 04 February 2016 | go-mash mobile |
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    For anyone who has watched just one YouTube video, it is clear that the platform rally is honing its advertising strategy. And, it appears to be working, as in Q4 of last year, online video advertising sales spiked. So let’s look at YouTube video analytics and then see what online video marketing experts should do using YouTube marketing for 2016 to increase sales in... Read the full article »
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  • Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

    Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

    | Tuesday, 02 February 2016 | streaming media producer |
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    In this free, available 24/7, online web video production tutorial we explore how using Adobe Photoshop to enhance black and white footage. I'm going to show you how to use Photoshop to really fine-tune your black-and-white effects. Although Photoshop isn't a video-first tool, it does offer nice features that aren't available in Premiere Pro or After Effects. So let’s get started... Read the full article »
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  • 6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

    6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

    | Thursday, 21 January 2016 | Business 2 Business Community |
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    Advancing technology and organic reach are brewing the perfect storm for innovative digital video marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous online video marketing campaigns. These experimental methods won’t disappear, so it’s important to implement fresh video content tactics for audiences. Look at these six steps marketers can take to craft epic and effective video marketing strategies... Read the full article »
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Moe's anti-microwave video draws more than 1 million views

  • | Ragan.com - Matt Wilson
The chain, which boasts casual Tex-Mex fare, promoted its anti-microwave stance with video proof that microwaves make things go boom—and "ruin everything."

\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.

The message? "Microwaves ruin everything," and Moe's doesn't use them.

As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.

"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.

Lighting the fuse

Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.

"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."

Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.

So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.

Shooting and splattering

The crew shot the video all in one day in late May using a high-speed Weisscam.

"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.

Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.

The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.

"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."

The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.

Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.

Blast radius

Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"

As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.

"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."

Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.

Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.

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