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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Stop Overlooking Video As a Top Marketing Tool

Stop Overlooking Video As a Top Marketing Tool

Monday, July 17 2017 | Social Media Today
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Written words with images may be powerful tools, but you can amp up your inbound power even more if those images move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness... Read the full article »
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5 Email Marketing Trends to Be Aware of in 2017

5 Email Marketing Trends to Be Aware of in 2017

Tuesday, July 18 2017 | Business
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »
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Why LinkedIn Video Helps B2B Marketers

Why LinkedIn Video Helps B2B Marketers

Sunday, July 16 2017 | Inc.
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Top brands and business personalities are excited to have a platform with video content that is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. Marketers are excited about being able to showcase a product launch, have their company's thought leaders tell stories, and broadcast their events over video... Read the full article »
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How to Use Video in All of Your Business [Infographic]

How to Use Video in All of Your Business [Infographic]

Wednesday, July 12 2017 | Social Media Today
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Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust... Read the full article »
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Why Mobile Video Is a Trend to Try Now

Why Mobile Video Is a Trend to Try Now

Wednesday, June 28 2017 | BizReport
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »
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Instagram Rules Video Engagement

Instagram Rules Video Engagement

Monday, July 10 2017 | Marketing Dive
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L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies... Read the full article »
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The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017

Monday, July 10 2017 | Tubular Insights
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As you prepare for marketing battles in the near future, you should recognize that each of The Significant Seven Social Video Platforms has a different personality, so each should play a different role. Even if you have a great creative idea, you can’t repurpose the same video format across the entire social video ecosystem... Read the full article »
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Video Content and Its Role in the Marketing Funnel [Infographic]

Video Content and Its Role in the Marketing Funnel [Infographic]

Thursday, July 6 2017 | Marketing Profs
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »
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Online Video Set for Massive Growth Globally

Online Video Set for Massive Growth Globally

Tuesday, July 18 2017 | Campaign Asia
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"Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content," says Jonathan Barnard. "Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards."... Read the full article »
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How Brands and Publishers Create Effective Digital Video Content

How Brands and Publishers Create Effective Digital Video Content

Wednesday, July 19 2017 | Mumbrella
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Despite the challenges in measurement and monetisation, Joyce insists “brands are going to embrace” digital video and its content. “If you look at all the data around content marketing, it’s one of the biggest growing areas in advertising in general. I expect it to continue.” ... Read the full article »
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The chain, which boasts casual Tex-Mex fare, promoted its anti-microwave stance with video proof that microwaves make things go boom—and "ruin everything."

\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.

The message? "Microwaves ruin everything," and Moe's doesn't use them.

As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.

"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.

Lighting the fuse

Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.

"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."

Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.

So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.

Shooting and splattering

The crew shot the video all in one day in late May using a high-speed Weisscam.

"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.

Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.

The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.

"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."

The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.

Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.

Blast radius

Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"

As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.

"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."

Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.

Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.

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