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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Research has regularly shown that websites that incorporate videos experience faster audience growth and more engagement. YouTube is the largest repository of videos on the internet and is the most popular platform for video marketing. For best video marketing results, it’s important to ensure your videos are available on... Read the full article »
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With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older... Read the full article »
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Over 50% of marketing experts cite video as having the best return on investment out of all the methods they use to get out the word about a brand. It’s smart to use video on social media—including newer offerings like Instagram's 360-degree videos—to make a brand stand out from all the noise on the internet... Read the full article »
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The 2017 Employee Video Communications Report presents statistical engagement and response data from 200 of these employer-to-employee campaigns, which were distributed by 159 organizations to more than 875,000 employees. Average employee engagement rate from these campaigns was 76 percent... Read the full article »
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Video marketing is a revolutionary channel that’s changing the ways of video marketing consumption. Real-time video is a popular trend today among millennials, which means you can use Snapchat and other platforms for addressing this generation... Read the full article »
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Within a template, consider including links to how-to articles or videos, as well as links to customer support content to proactively anticipate needs. How Tos can get text-heavy so include short, informative videos when relevant to speed up teaching and comprehension. In some cases, video in email has boosted click-through rates more than 50%... Read the full article »
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Americans are expected to spend 81 minutes a day watching digital video in 2019, up from 61 minutes in 2015, according to projections by research firm eMarketer. Video ad rates vary depending on their format but spots can sell for as much as $27 per thousand impressions, while display ads—think of the infamous belly fat ads—can go for just 50 cents per thousand views or less, according to Brian Mandelbaum, CEO of Clearstream... Read the full article »
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Social media platforms such as Snapchat and Instagram have boosted video content’s popularity to incredible heights. Since these apps are used on mobile devices, videos designed for social media must adapt to the vertical format. Just as any content shared on these apps must be vertical, video advertising has followed suit... Read the full article »
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Video content is in demand at the moment, which means approaching the right influencers or regularly updating your own content can help you leverage YouTube marketing to appeal to younger generations. YouTube is just another channel for your message, one that Gen Z and millennials use the way Gen X and boomers use Google.... Read the full article »
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\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.
The message? "Microwaves ruin everything," and Moe's doesn't use them.
As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.
"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.
Lighting the fuse
Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.
"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."
Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.
So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.
Shooting and splattering
The crew shot the video all in one day in late May using a high-speed Weisscam.
"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.
Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.
The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.
"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."
The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.
Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.
Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"
As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.
"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."
Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.
Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.
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