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Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get, video cannot be ignored. While basic video marketing is still strong, there are some recent developments in the world of video content you can employ to boost your efforts... Read the full article »
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Video is a powerful medium for promotion and has become a key influencer in sales decisions. But even creating great video content won't guarantee video marketing success. You have to do more than just launch a video. You need to know what your audience wants, where they want to see it, and how to keep them hooked... Read the full article »
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The social media marketing industry is booming as budgets have nearly doubled worldwide over the past few years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what’s different in 2018 is there are companies navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage with customers and capture their elusive attention to achieve marketing objectives through social video... Read the full article »
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The world of digital video continues to grow year on year and we continue to observe and debate the various trends and technologies that are evolving in this burgeoning market. 2017 was a pivotal year for digital video, with internet ad spend surpassing TV ad spend for the first time. 2018 looks to be another exciting and perhaps defining year for digital video... Read the full article »
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Video content is increasingly popular and doesn’t have to go viral to drive results. More video content is uploaded in 30 days than major U.S television networks have created in 30 years. There’s a demand for video content, which means you need to be using it in your marketing strategy... Read the full article »
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When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google... Read the full article »
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It’s easy to see why online video is growing—commercials are limited, content airs on your time, and you can view from wherever you and your device are. Given this, is your business going to take the plunge and look to ride the video streaming wave in 2018... Read the full article »
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There’s been an explosion of growth in video on social media in recent years. Views of branded video content increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video tweet is six times more likely to be retweeted than a photo tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big... Read the full article »
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We all know how effective and engaging video marketing is. There is no doubt that nowadays it’s necessary to include video in brand and product marketing campaigns in order to make them successful. But the main question remains unresolved: how do you create the perfect video that makes your product stand out to the audience?... Read the full article »
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When it comes to building a presence online, many marketers base their strategy on proven results and industry-wide statistics. That’s no different when we use social media or video marketing—or when you combine the two. Social video marketing is attractive for brands, especially considering the average person watches over 1.5 hours of video content every day... Read the full article »
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\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.
The message? "Microwaves ruin everything," and Moe's doesn't use them.
As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.
"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.
Lighting the fuse
Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.
"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."
Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.
So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.
Shooting and splattering
The crew shot the video all in one day in late May using a high-speed Weisscam.
"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.
Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.
The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.
"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."
The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.
Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.
Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"
As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.
"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."
Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.
Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.
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