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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces... Read the full article »
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It’s estimated that by 2021 over three-quarters of all mobile traffic will be viewing videos. Even now, it’s difficult to find someone who doesn’t watch at least a few videos a week on their phone, tablet or computer. If your business isn’t taking advantage of this medium, you’re missing out on a large audience... Read the full article »
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Video isn’t going away. It’s only going to become more ubiquitous. The good news is that it’s also becoming more natural and organic. The combination of social media and video is giving companies more access to their customers. Mobile platforms are providing more access because of the flexibility they provide in capturing and streaming live events... Read the full article »
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Everywhere you look, people are watching YouTube videos on their smartphones and laptops. The question is how to use video in internal communications. Even as communicators realize they should use the visual format, they’re not always sure how to do so successfully. Video webcasts were a major part of what led to a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of their internal communications... Read the full article »
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Video is a powerful way to initiate the first interaction and help position your business and company in a better light because you’re giving detailed, quality content. Here’s the kicker, when you use video in your B2B landing pages, conversions have been known to increase up to 80%. Video is a great way to do things text can’t... Read the full article »
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Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice... Read the full article »
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More and more businesses are turning to video to promote their brands as well as their products and services. Companies are becoming more business savvy about the value of video with 85% of them employing staff and resources to produce video content internally, according to a report by Hubspot.... Read the full article »
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Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads... Read the full article »
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »
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\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.
The message? "Microwaves ruin everything," and Moe's doesn't use them.
As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.
"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.
Lighting the fuse
Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.
"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."
Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.
So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.
Shooting and splattering
The crew shot the video all in one day in late May using a high-speed Weisscam.
"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.
Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.
The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.
"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."
The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.
Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.
Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"
As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.
"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."
Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.
Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.
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