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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

Thursday, November 10 2016 | Web Video Marketing Council
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
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3 Ways To Use Video For Your Business Marketing Strategy

3 Ways To Use Video For Your Business Marketing Strategy

Wednesday, November 9 2016 | Web Video Marketing Council
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With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
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Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Monday, November 7 2016 | Web Video Marketing Council
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Content marketing is a big part of Internet marketing. People are more intrigued and engaged by videos. You too can benefit from video marketing and here are some three creative ways to increase... Read the full article »
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3 Top Tips For Shooting Marketing Videos On Your Smartphone

3 Top Tips For Shooting Marketing Videos On Your Smartphone

Wednesday, October 19 2016 | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
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 5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

Wednesday, November 16 2016 | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
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How To Humanize Your Brand Through Video And Social Media

How To Humanize Your Brand Through Video And Social Media

Tuesday, November 15 2016 | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
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Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Friday, November 18 2016 | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
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FREE - Video Communications Research Library & White Papers

FREE - Video Communications Research Library & White Papers

Monday, November 21 2016 | TradePub.com
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This is great for video communications and marketing experts and novices. Check out this #1 Resource for Free Video Communication Research, White Papers, Reports, Case Studies, Magazines, and eBooks... Read the full article »
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How Brand Marketers Measure Digital Video Advertising

How Brand Marketers Measure Digital Video Advertising

Monday, November 14 2016 | eMarketer
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US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
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10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

Monday, November 21 2016 | Trader Planet
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Here are ten tips for marketers to reach Black Friday and Cyber Monday customers with video email and key components of ready-to-use templates that drive successful holiday email campaigns... Read the full article »
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The chain, which boasts casual Tex-Mex fare, promoted its anti-microwave stance with video proof that microwaves make things go boom—and "ruin everything."

\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.

The message? "Microwaves ruin everything," and Moe's doesn't use them.

As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.

"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.

Lighting the fuse

Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.

"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."

Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.

So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.

Shooting and splattering

The crew shot the video all in one day in late May using a high-speed Weisscam.

"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.

Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.

The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.

"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."

The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.

Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.

Blast radius

Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"

As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.

"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."

Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.

Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.

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