Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 21, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Your Video Website Needs A Strong Hosting Plan

Why Your Video Website Needs A Strong Hosting Plan

Monday, August 8 2016 | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices,... Read the full article »
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Email Marketing and Video: A Winning Combination

Email Marketing and Video: A Winning Combination

Friday, August 5 2016 | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients... Read the full article »
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7 Tips For B2B Video Marketing

7 Tips For B2B Video Marketing

Sunday, August 7 2016 | SEO Discovery
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Here we present seven helpful tips to enhance engagement with potential customers while developing a mid and long-term strategy to enhance your brand and business using video marketing and other forms of video content marketing... Read the full article »
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The Automated Video: Considerations for Publishers and Advertisers

The Automated Video: Considerations for Publishers and Advertisers

Monday, July 25 2016 | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and... Read the full article »
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Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Tuesday, July 26 2016 | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses... Read the full article »
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3 Questions To Ask Before Buying Online Video Creation Software

3 Questions To Ask Before Buying Online Video Creation Software

Tuesday, August 9 2016 | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars,... Read the full article »
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5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

Sunday, July 31 2016 | Business 2 Community
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining... Read the full article »
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How to Create Better Video Production for Your Marketing Campaign

How to Create Better Video Production for Your Marketing Campaign

Thursday, July 28 2016 | Business 2 Community
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Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers... Read the full article »
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 How Can You Make Your Videos Rank Better on YouTube?

How Can You Make Your Videos Rank Better on YouTube?

Thursday, July 28 2016 | ClickZ
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In this post, I’ll look at some of the factors which determine YouTube marketing video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.  I’ve split this analysis into visible and invisible factors, i.e. those that... Read the full article »
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Five of The Biggest Video Marketing Trends from 2016

Five of The Biggest Video Marketing Trends from 2016

Wednesday, July 27 2016 | ClickZ
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There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analyzing the most popular video marketing trends in 2016. Video marketing is not new, but the growing need for visual content turned it into one of the most appealing trends of 2016 up to now for... Read the full article »
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The chain, which boasts casual Tex-Mex fare, promoted its anti-microwave stance with video proof that microwaves make things go boom—and "ruin everything."

\"Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe." That's the warning viewers get before seeing a little more than a minute of burning foil, an exploding egg, juice-spewing fruit, bubbling soap, a shattering champagne bottle, and other mayhem, all caused by a microwave in a YouTube video from Moe's Southwest Grill.

The message? "Microwaves ruin everything," and Moe's doesn't use them.

As of Tuesday, the video had more than 1 million views. Not bad for a video pulled together on a shoestring budget and promoted in-house.

"It really was a grass-roots effort," says Lauren Barash, director of PR and corporate communications for Moe's.

Lighting the fuse

Last spring, Moe's was preparing an advertising campaign based on its mission to use fresh ingredients. It primarily targeted women and families, so the company's creative team started thinking of ways to include the dudes.

"One of the things that popped into our heads was, guys love to blow stuff up," says Brandon Friedman, senior copywriter at Moe's. Friedman and his team searched YouTube for videos of stuff being destroyed in microwaves, but "it all felt pretty amateurish."

Management liked the simplicity and the fun of the idea but wondered whether it could be done with virtually no money. "We have a budget, and this wasn't in it," Barash says.

So Friedman started calling in favors. Eventually, his team happened upon a local Atlanta director willing to work within the monetary constraints. "Once we got him, we were able to open some doors," Friedman says. The team contacted Jam Edit, a company it had worked with on some previous videos, and started firing up the microwaves.

Shooting and splattering

The crew shot the video all in one day in late May using a high-speed Weisscam.

"It was definitely the most fun we've had on set," Friedman says. "We felt like we were 8-year-olds, going, 'Try this! Try this!'" Not everything the crew tried worked. Trying to nuke a tennis ball didn't result in many interesting visuals, but it did leave a burnt rubber smell in everyone's clothes.

Safety was a huge consideration on the set. Everyone wore ski goggles and had respirators on hand, just in case of an accident. Luckily, the only damage was to the three microwaves the crew used.

The camera, the rental of which Friedman says was the most expensive part of the production, could shoot in extremely slow motion, from 500 frames per second all the way up to 2,000.

"We were able to catch things that otherwise wouldn't have been that cool. It became kind of art."

The 2,000-frame-per-second camera helped catch the champagne bottle explosion, which took about nine minutes to happen, but was really fast once it did. "It was like a bomb went off," Friedman says.

Editing the video took about two months—the editor had "a very tough task," Friedman says. It was finished around August. Even though the team was anxious to get the video out there, Moe's held onto it until the release of its new TV ad campaign, which debuted in January.

Blast radius

Getting the word out about the video started internally, Barash says. "We sent an email out to everybody that works for the company and said, 'Hey, we just posted this video on YouTube. Send it to all your friends, and friends of friends.'"

As Moe's employees shared the video on Facebook and elsewhere, Barash, Friedman, and others were reaching out to blogs such as Scary Ideas and Copyranter through email and Twitter. Soon, it was on Geekologie, Buzzfeed, and the CBS News blog. Wired magazine even tweeted about it.

"It's getting picked up where we never thought we would," Friedman says. "Blogs feed off blogs."

Most of the online response to the video doesn't necessarily mention the lack of microwaves at Moe's—it largely echoes one user's comment, which succinctly opines, "Awesome." But Barash says it's keeping the brand top of mind, and it's reaching out to a new audience.

Friedman says his team is planning the next video and trying to live up to the hype this one created. "We'll just have to be more forward-thinking about it," he says.

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