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Online Video Marketing News, Tips, Trends, Tools & Statistics

We publish the latest web video marketing news, information and articles on video production tips, content marketing trends, advertising tools and communications strategies. Learn how B2B companies and corporations are using videos, video email, video SEO and online video platforms together with YouTube, mobile and social media marketing to improve audience engagement, sales lead generation and business revenues.

  • Social Media Audiences on Twitter Love to Watch, Upload, and Share Video

    | Wednesday, 29 July 2015 | The Digital Brew |
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    Social Media Audiences on Twitter Love to Watch, Upload, and Share Video

    Social media audiences on Twitter are "flocking" to online video content. A survey of 1000 Twitter users from more than 14 countries reveals that the social media platform is the one that they most prefer for their online video content sharing. 82% of those surveyed prefer to watch online video content on Twitter over any other social media platform and 41% believe Twitter is a great place to discover videos while YouTube is better for watching a specific one. The news of this social media sharing behaviors has prompted Twitter to encourage video marketing strategies with new analytic tools for brands and businesses to measure social videos. Twitter has also launched a native video player and an embedding service for users to more easily watch, upload, and share their favorite social videos. Twitter is a great place to upload how-to videos and explainer videos for your brand. Have you tried using the social media platform to share your online video content? Read the full article »
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  • Five Ad Styles For Successful Online Video Ad Campaigns

    | Wednesday, 29 July 2015 | So Media Networks - Shweta Adodra |
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    Five Ad Styles For Successful Online Video Ad Campaigns

    Online video ad campaigns don't need to go viral in order to be successful for a business. The need only to drive brand life and conversions. These five ad styles are capable of making any online video advertising campaign a winner. Testimonial video ads can share challenges customers faced and the solutions your business was able to provide. Customer testimonial videos can also help purchase decisions. Business profile ads can show customers about your corporate environment and culture. Combine these two ads, the testimonial video ad and the business profile ad to create a longer, more relaxed format of a video ad campaign. A spokesperson video ad can tell more about a company, product or service, and give a face and a name to the company beyond the logo.These types of ads are great B2B sales videos and are perfect for a call-to-action at the end of the online video content. A professional voiceover video ad adds authority and highlight strong company visuals in a unique way.... Read the full article »
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  • The Cost Effectiveness of Multiple Web Video Production

    | Wednesday, 29 July 2015 | The Video Whisperer - Joe Caneen |
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    The Cost Effectiveness of Multiple Web Video Production

    When you plan multiple online video content for different purposes and shoot them all at once, you're guaranteed to get the most bang for your buck. For example, planning an overview video or a corporate video, as well as a B2B sales video or a product or service demonstration video to be shot the same day can maximize your web video production costs. Shots can be duplicated, narration can be obtained from one interview, multiple similar scripts can be used, and even an editing template can be devised to make the web video production cost-effective. Read the full article »
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  • Avoid These Four Mistakes in Your Web Video Production

    | Wednesday, 29 July 2015 | New Slate Films |
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    Avoid These Four Mistakes in Your Web Video Production

    Although you can get a lot of mileage out of "cheap and cheerful" web video production styles, there are a few mistakes you want to avoid to get the best quality online video content. These are a few common video content marketing mistakes to avoid. Firstly, not communicating with the video production company hired to create your website video content is a big error. Make sure the video production company understands what your needs and wants for your online video content. Also avoid misleading your audience. If the video production company you have hired understands what needs to be communicated in your video content, they will not mislead the audience. Also avoid leaving the message to the very end in your video content. Most online video content is not watched completely anyway. Be sure to make your online video content appropriate for your audience. Avoid trying to make it overly generalized because you may miss out on making quality video content for your target audience.... Read the full article »
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  • Interactive Online Video Content Marketing That Works For Every Learning Style

    | Tuesday, 28 July 2015 | Business 2 Community - Elizabeth Wellington |
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    Interactive Online Video Content Marketing That Works For Every Learning Style

    When you create website video content such as explainer videos or how-to videos, it's important to think about the various learning styles that people practice. Some are visual, some are auditory, some are reading-writing, and some are tactile learners. We are all comprised of a combination of some of these learning styles. You can create website video content that caters to them all. This helps "broaden your impact" as a video marketing professional. Interactive video content is a type of online "super-content" that combines the use of these learning styles to provide online video content for many people to learn from. For visual learners, video is visually captivating. These type of learners are probably the easiest to please with online video content. For auditory learners, the sound and speech of your online video content is important. Audio branding is as equally important as visual branding to a business. Reading-writing and kinesthetic learners require more interactive online... Read the full article »
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  • Four Costs to Consider For Better Animated Explainer Online Video Production

    | Monday, 27 July 2015 | Business 2 Community - Robert Weiss |
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    Four Costs to Consider For Better Animated Explainer Online Video Production

    Animated explainer videos can be very good marketing content to produce because they can explain hard-to-understand concepts. If your business requires some explaining to its client about the service or product it offers, this is a great way to engage them. Plus, websites that host animated explainer videos convert leads at a higher rate. There are four costs to consider for better animated explainer video production: the graphics, how complex the animation needs to be, the length of the video, and the experience of the production team that you hire. Find out how these costs factor into your decision-making at the link. Read the full article »
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  • Great Online Video Production Content: Start a Corporate Vlog

    | Monday, 27 July 2015 | Videomaker.com - Marc Johnson |
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    Great Online Video Production Content: Start a Corporate Vlog

    It's not necessary to spend a lot of money to produce impactful online video content. Creating a corporate - or even a personal - vlog (aka a video log) is a great way to start building content with as little as a good quality smartphone and the basic editing tools on a Mac or a Windows PC. The key to creating quality content is persistence and consistence. Starting a vlog is a great way to reach consumers and answer questions or concerns in a real-time manner that speaks volumes beyond any kind of text-based communication. Would you consider starting a vlog if it meant you could directly communicate with your consumers? Consider these four tips before you begin filming. Read the full article »
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  • Spend Less and Get Better Online Video Production Content

    | Monday, 27 July 2015 | ReelSEO - Andy Smith |
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    Spend Less and Get Better Online Video Production Content

    ReelSEO recently entertained the notion that "cheap and cheerful" video productions may be a good thing. While more companies are upping the ante with high-quality video production styles or even experimenting with new technology like 360-degree virtual reality, lower video production costs set content apart by removing high expectations and delivering a higher level of authenticity. Both of these factors lead to better viewer engagement, which, ultimately, is the point of video content, right? Read the full article »
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  • Case Study: Edmunds Increases Clickthroughs by 34% with Video Email Marketing

    | Monday, 27 July 2015 | Marketing Sherpa - Courtney Eckerle |
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    Case Study: Edmunds Increases Clickthroughs by 34% with Video Email Marketing

    Automotive shopping website Edmunds.com wanted to keep customers engaged through the car buying process and their original model wasn't working as well as they thought it could. So they decided to integrate video into their email marketing to change things up. In the process, they managed to increase clickthrough rates by 34%. Marketing Sherpa brings us a case study of the successful video marketing campaign. The goal was to "gently and helpfully remind the customer about Edmunds." The marketing team started the process by examining and identifying their customer (highly informed) and their challenge (retaining engagement through retargeting). They then thought of strategic places to put video in the buying process, they tested elements in email newsletters, they began to use video in B2B emails, and they made sure that content was optimized for multi-device views. John Ken, Director of Customer Retention Marketing, Edmunds.com, credits the success to his "scrappy...full in-house... Read the full article »
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  • Successful Video Content Marketing Material Needs Engagement from Viewers

    | Monday, 27 July 2015 | ReelSEO - Greg Jarboe |
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    Successful Video Content Marketing Material Needs Engagement from Viewers

    Uber and AirBNB are often compared to each other, despite offering different services. The former is an alternative to using taxis and the latter is an alternative to the traditional hotel stay. While they are both successful alternative services to traditional models, they are both also good at doing one thing: helping Americans do a thing for extra money. ReelSEO took a look into both brand's video content marketing to see where their strengths and weaknesses lie. While both brands have high view rates on their video content marketing material, they need more than that. They need "champions" - a "social army" that push their video content marketing further. These brands are both "creating exciting opportunities and unleashing innovation", but goes so far without engagement from its audience. That is the real challenge for both brands to succeed with their video content marketing. Read the full article »
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  • Hilarious New Video Ad Campaign from Sling TV Seeks to #TakeBackTV

    | Friday, 24 July 2015 | Marketing Land - Steve Hall |
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    Hilarious New Video Ad Campaign from Sling TV Seeks to #TakeBackTV

    A new, Millennial-focused video and social advertising campaign from Sling TV pits "old TV" against Internet streaming. #TakeBackTV focuses on three humorous advertisements wherein "Old TV" is characterized as bullies who refuse to allow you break out of a contract, choose individual channels, nor avoid a rental fee on equipment. Marketing Land has all three ads from the successful video advertising campaign. Check them out there. Read the full article »
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  • How to Improve Autoplay Technology for Better Video Advertising

    | Thursday, 23 July 2015 | Venture Beat - Jeroen Wijering |
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    How to Improve Autoplay Technology for Better Video Advertising

    There are a couple of great benefits of autoplay technology in video advertising -- it creates more impressions and increased ad revenue. However, at the moment, the drawbacks seem to outweigh these straightforward benefits. Chiefly, what advertisers are seeing is consumer fatigue. Watching the same pre-roll video ad increases the likelihood of angry, irrelevant consumers who tune out instead of engaging with the advertisement. Marketers are then charged for inventory that a viewer barely watches and did not choose to engage with. This could lead to the same fate as the lowly banner ad, once a ubiquitous part of many marketing campaigns. Banner ads are now largely ignored thanks to ad blocking technology, which is getting more sophisticated and could spell the end of the video pre-roll as well. According to Jeroen Wijering, founder of JWPlayer, autoplay useage is currently short-sighted. Advertisers are trying to get as many impressions as possible without thinking about relevance or... Read the full article »
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  • So Long and Farewell Adobe Flash?

    | Thursday, 23 July 2015 | The Wall Street Journal - Robert McMillan |
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    So Long and Farewell Adobe Flash?

    Adobe Flash was once upon a time the magical tool that brought content to life on the Internet. Unfortunately, it seems to have gone the way of Internet Explorer and the Dodo. More and more companies are turning away from it because of security issues and lack of compliance. "Facebook Inc. chief security officer Alex Stamos last week offered Adobe some unsolicited advice: Stop trying to fix Flash and kill it outright." Google and Mozilla both disabled the player on their browsers after news broke out that hackers have been exploiting a bug in the program. Perhaps most importantly, Flash is not supported on mobile devices, which could be the final death knell for the technology as more users turn towards mobile devices for video consumption. For a look at the bright and flashy history of Adobe Flash, head to the Wall Street Journal. Read the full article »
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  • Cloud Conferencing Software Adds Video Recording to Its App

    | Thursday, 23 July 2015 | eWeek - Jeffrey Burt |
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    Cloud Conferencing Software Adds Video Recording to Its App

    Conferences are a great place for businesses to network, strike up deals, and learn the newest ideas from the forward thinkers in the industry. Unfortunately, not everyone can attend conferences. From small-to-medium-sized businesses and even enterprise businesses must choose who should attend for maximum benefits to the company. However, it doesn't mean that others can't experience the panel discussions and unveilings. "Lifesize's Amplify cloud service lets users record, save and share video conferences through YouTube-like personal libraries." This creates an easy-to-access database for all departments within a business to access the latest information from the field. Learn more about how it can help your business over at eweek.com Read the full article »
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  • Podcast: Twilio Improves Communications with Video Technology and More

    | Thursday, 23 July 2015 | Venture Beat - Dylan Tweney |
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    Podcast: Twilio Improves Communications with Video Technology and More

    The phone is a 150-year-old technology, yet there are still companies that want to transform it to perform better. Enter Twilio, a developer tool that allows app builders to include communication tools, including video communication, into their apps. Jeff Lawson speaks to Venture Beat's What to Think podcast about how Twilio is aiming to surpass the limitation of the twelve-button dialer. It appears to be working; over 700,000 developers are using Twilio's developer tools to build communication technology into their apps. Read the full article »
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  • How to Improve Your YouTube Video's SEO for Better Page Ranking

    | Thursday, 23 July 2015 | The Huffington Post - Seth Rand |
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    How to Improve Your YouTube Video's SEO for Better Page Ranking

    Seth Rand helps companies improve their online video content, among other things, as a marketing consultant. This week he wrote about six tips to improve your YouTube video's SEO rankings to increase the chance that your video will hit the number one page for your selected keywords. These six tips do not require anything special or hard, but you might not think of them before posting your video. It's worth a read! Read the full article »
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  • Create New Impactful Video Content with GoPro Marketing Platform

    | Tuesday, 21 July 2015 | AdWeek - Christopher Heine |
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    Create New Impactful Video Content with GoPro Marketing Platform

    GoPro has unveiled a new marketing platform called GoPro Licensing. Now you can choose from 600 GoPro compelling videos that can improve your video marketing campaigns. "We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro. Agencies can now apply for GoPro content via an online contact form. The benefits of using GoPro Licensing content include higher consumer engagement, better film quality than regular user-generated content, and more unique content than regularly licensed content. The video pieces start at $1,000 for leasing. GoPro's aim is to become the GettyImages of stock videography. Would you lease high-quality video content for your business? Read the full article »
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  • Generate Great Video Content Marketing with Live-Streaming

    | Tuesday, 21 July 2015 | Business 2 Community - Rachel Parker |
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    Generate Great Video Content Marketing with Live-Streaming

    Live-streaming video content marketing apps are powerful tools to generate great video content marketing. In March Meerkat exploded out of the gate, followed swiftly by Twitter's Periscope live video streaming apps. Since then marketers have been busy trying new ways to create quality video content marketing material from live video streaming apps. Here are five ways you can incorporate live media streaming content in your own marketing campaigns. The first is to use these live video streaming apps to broadcast live events. Conferences and workshops are great events to film and broadcast for good video content marketing material. Live announcements are also great video content marketing pieces you can live-stream. Got a new product, partnership or initiative to announce? Don't just hold an event that people need to attend. Live-stream it so you can reach a wider audience. The video also becomes a great piece of video content marketing that you can use for video email marketing... Read the full article »
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  • 7 Essential Strategies for Business Videos

    | Tuesday, 21 July 2015 | Tech.co - Alex Espenson |
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    7 Essential Strategies for Business Videos

    Video is proven to increase conversion rates, but only if you're creating the right content. These seven essential strategies for business videos guarantee to make your conversion rates go up. How-to videos, product videos, video advertising, product walk-throughs, retargeting videos for capturing lapsed customers or those who chose not to buy, customer testimonials, and creative subtitles and captions all provide a wealth of opportunity to convert viewers into buyers. Find out how through Tech.co's latest article on business video marketing. Read the full article »
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  • Simple Video Making Strategies for Small-to-Medium-Sized Businesses

    | Monday, 20 July 2015 | Your Story - Pardeep Goyal |
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    Simple Video Making Strategies for Small-to-Medium-Sized Businesses

    Video can be a great way to generate leads for your business, but you should know the process works, and how much it may cost. It all depends on the production company you choose to assist you. Perhaps you may even be able to do it in-house. Regardless, all video productions follow the same basic steps and knowing what those steps are before starting is the right way to start. Follow these six basic steps to get the ball rolling, and see what different budgets can get you. The examples are priced out in Indian rupees, because the article is written for an Indian business audience, however the same basic rules apply for any type of video production and these videos give you a good idea about budgets. Read the full article »
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Zyrtec Reaches Female Hispanics with Mobile, Video

  • Written by ClickZ - Kate Kaye
Spring allergies attack everyone, but allergy medication brand Zyrtec is running a targeted campaign aimed specifically at female Hispanics. Not only is the niche campaign entirely digital, 60 percent of the budget is going toward mobile advertising.

Hispanics are more likely to own a smartphone than white non-Hispanics, according to Spring 2011 Pew Internet study. Compared to 30 percent of white non-Hispanics, 44 percent of Hispanics own a smartphone. They're also more likely to have any type of mobile phone than white non-Hispanics - 86 percent compared to 80 percent, according to Pew.

"We took advantage and leveraged that," said Brian Anderson, EVP, digital experience at Vidal Partnership, a Hispanic agency.

The idea is to create awareness of the Zyrtec brand among Hispanic women and moms, and move them toward purchase. "The mother in the family is like the CEO," said Anderson of Hispanic moms. A variety of mobile ads, some featuring video, are aimed at Spanish speaking, bilingual and Spanish-dominant Hispanic females aged 25-49.

The first wave of the nationwide campaign launched recently and is set to run through May. For the first mobile-only wave of the campaign, Vidal worked with GoldSpot Media, which has developed an ad unit that detects connection mobile bandwidth. If a user is on a Wi-Fi connection, GoldSpot, a mobile rich media ad platform firm, serves up a video-enabled Zyrtec ad.

Vidal and Zyrtec, "are the first ones who believed in it and tried it," said GoldSpot Media CEO Srini Dharmaji. "In this case since this was the first time anybody is launching this...we wanted to make sure we worked closely with Vidal and our publisher partners," said Dharmaji.

A variety of ad creative messaging is targeted to female Hispanic users on mobile sites including Univision, Telemundo, Viva News, and AOL-Latino, and to Hispanic women searching for allergy or hay fever related content.

Another leg of the campaign's first wave that is yet to launch involves online video ads featuring a game element and coupons, he said. That component of the campaign will run through Tremor Video.

Read the full story here
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