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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Tuesday, September 6 2016 | Web Video Marketing Council
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed... Read the full article »
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2016 is Finally the “Year of the Video”

2016 is Finally the “Year of the Video”

Friday, August 26 2016 | Marketing Land
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »
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Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Thursday, August 25 2016 | MWP Digital Media
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that... Read the full article »
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5 Techniques to Take Advantage of Video Marketing

5 Techniques to Take Advantage of Video Marketing

Tuesday, August 30 2016 | MarketingTech
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen... Read the full article »
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How to Use Video in Your Email Marketing

How to Use Video in Your Email Marketing

Thursday, September 1 2016 | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »
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5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

Monday, August 29 2016 | Skyward – Content Standard
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To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. We know video marketing in general is effective in converting customers. According B2B Video Content Marketing Survey Results by the Web Video Marketing Council, 73 percent confirm that marketing videos... Read the full article »
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Video Email Ideas To Grow Your Email List Fast

Video Email Ideas To Grow Your Email List Fast

Saturday, September 10 2016 | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »
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What’s The Most Effective Style for Your Corporate Videos?

What’s The Most Effective Style for Your Corporate Videos?

Thursday, August 11 2016 | DigiNovations
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So many corporate video productions are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a more effective video. But what, exactly, does ‘intentional’ mean? Let’s explore, so you can add ... Read the full article »
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The Importance of Video When it Comes to Online Marketing

The Importance of Video When it Comes to Online Marketing

Wednesday, August 24 2016 | Tech.Co
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A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And online video content marketing is the only way to reach the masses on a regular basis. Online video marketing is slowly becoming one of the major tools into the essentials... Read the full article »
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 4 Ways to Use Video in Twitter Ads

4 Ways to Use Video in Twitter Ads

Wednesday, August 17 2016 | Social Media Examiner
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Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of social video marketing video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your products and engage Twitter users... Read the full article »
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Spring allergies attack everyone, but allergy medication brand Zyrtec is running a targeted campaign aimed specifically at female Hispanics. Not only is the niche campaign entirely digital, 60 percent of the budget is going toward mobile advertising.

Hispanics are more likely to own a smartphone than white non-Hispanics, according to Spring 2011 Pew Internet study. Compared to 30 percent of white non-Hispanics, 44 percent of Hispanics own a smartphone. They're also more likely to have any type of mobile phone than white non-Hispanics - 86 percent compared to 80 percent, according to Pew.

"We took advantage and leveraged that," said Brian Anderson, EVP, digital experience at Vidal Partnership, a Hispanic agency.

The idea is to create awareness of the Zyrtec brand among Hispanic women and moms, and move them toward purchase. "The mother in the family is like the CEO," said Anderson of Hispanic moms. A variety of mobile ads, some featuring video, are aimed at Spanish speaking, bilingual and Spanish-dominant Hispanic females aged 25-49.

The first wave of the nationwide campaign launched recently and is set to run through May. For the first mobile-only wave of the campaign, Vidal worked with GoldSpot Media, which has developed an ad unit that detects connection mobile bandwidth. If a user is on a Wi-Fi connection, GoldSpot, a mobile rich media ad platform firm, serves up a video-enabled Zyrtec ad.

Vidal and Zyrtec, "are the first ones who believed in it and tried it," said GoldSpot Media CEO Srini Dharmaji. "In this case since this was the first time anybody is launching this...we wanted to make sure we worked closely with Vidal and our publisher partners," said Dharmaji.

A variety of ad creative messaging is targeted to female Hispanic users on mobile sites including Univision, Telemundo, Viva News, and AOL-Latino, and to Hispanic women searching for allergy or hay fever related content.

Another leg of the campaign's first wave that is yet to launch involves online video ads featuring a game element and coupons, he said. That component of the campaign will run through Tremor Video.

Read the full story here