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Written words with images may be powerful tools, but you can amp up your inbound power even more if those images move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness... Read the full article »
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email
... Read the full article »
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Top brands and business personalities are excited to have a platform with video content that is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. Marketers are excited about being able to showcase a product launch, have their company's thought leaders tell stories, and broadcast their events over video... Read the full article »
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Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust... Read the full article »
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »
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L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies... Read the full article »
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As you prepare for marketing battles in the near future, you should recognize that each of The Significant Seven Social Video Platforms has a different personality, so each should play a different role. Even if you have a great creative idea, you can’t repurpose the same video format across the entire social video ecosystem... Read the full article »
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »
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"Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content," says Jonathan Barnard. "Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards."... Read the full article »
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Despite the challenges in measurement and monetisation, Joyce insists “brands are going to embrace” digital video and its content. “If you look at all the data around content marketing, it’s one of the biggest growing areas in advertising in general. I expect it to continue.” ... Read the full article »
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Hispanics are more likely to own a smartphone than white non-Hispanics, according to Spring 2011 Pew Internet study. Compared to 30 percent of white non-Hispanics, 44 percent of Hispanics own a smartphone. They're also more likely to have any type of mobile phone than white non-Hispanics - 86 percent compared to 80 percent, according to Pew.
"We took advantage and leveraged that," said Brian Anderson, EVP, digital experience at Vidal Partnership, a Hispanic agency.
The idea is to create awareness of the Zyrtec brand among Hispanic women and moms, and move them toward purchase. "The mother in the family is like the CEO," said Anderson of Hispanic moms. A variety of mobile ads, some featuring video, are aimed at Spanish speaking, bilingual and Spanish-dominant Hispanic females aged 25-49.
The first wave of the nationwide campaign launched recently and is set to run through May. For the first mobile-only wave of the campaign, Vidal worked with GoldSpot Media, which has developed an ad unit that detects connection mobile bandwidth. If a user is on a Wi-Fi connection, GoldSpot, a mobile rich media ad platform firm, serves up a video-enabled Zyrtec ad.
Vidal and Zyrtec, "are the first ones who believed in it and tried it," said GoldSpot Media CEO Srini Dharmaji. "In this case since this was the first time anybody is launching this...we wanted to make sure we worked closely with Vidal and our publisher partners," said Dharmaji.
A variety of ad creative messaging is targeted to female Hispanic users on mobile sites including Univision, Telemundo, Viva News, and AOL-Latino, and to Hispanic women searching for allergy or hay fever related content.
Another leg of the campaign's first wave that is yet to launch involves online video ads featuring a game element and coupons, he said. That component of the campaign will run through Tremor Video.
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