Video Marketing, Production, Advertising and Communications News - May 29, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  •  Why Video Marketing Is Becoming An Essential For Ecommerce Businesses

    Why Video Marketing Is Becoming An Essential For Ecommerce Businesses

    | Monday, 16 May 2016 | Web Video Marketing Council |
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    Online video marketing is on the rise across all kinds of sectors, however, there are some obvious places where the advantages of video marketing are so big and so easy to see that it is an essential rather than an option. One of these areas is commerce and video sharing across these marketing channels... Read the full article »
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  • Most Influential YouTube Channels and Achieving YouTube Marketing Success

    Most Influential YouTube Channels and Achieving YouTube Marketing Success

    | Monday, 23 May 2016 | Web Video Marketing Council |
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    Over 1 billion people visit YouTube monthly and more than 100 hours of video content is uploaded every minute. YouTube can be an important part of a business’ marketing campaign. Hundreds of people across the world who started uploading B2B video marketing content as a hobby now capitalize on these videos and make a career from creating videos for businesses. Time Magazine released its list of 30 most influential people on the Internet and YouTubers with business marketing prowess made the list adding value to businesses by... Read the full article »
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  • What Facebook’s Live Video Map Could Mean for Global Marketers

    What Facebook’s Live Video Map Could Mean for Global Marketers

    | Friday, 20 May 2016 | ContentStandard |
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    Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »
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  • Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    Why Web Video Advertising Spending on Social Platforms Is Rising Fast

    | Monday, 23 May 2016 | eMarketer |
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    Over the last two years we have seen an explosion in the consumption of video content on Facebook and other social media sites. Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in this new eMarketer report that you can here: “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV"... Read the full article »
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  • 3 Common Social Media and Video Marketing Mistakes

    3 Common Social Media and Video Marketing Mistakes

    | Monday, 23 May 2016 | Dazeinfo |
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    In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »
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  • It’s Time to Get Personal with Video Email Marketing

    It’s Time to Get Personal with Video Email Marketing

    | Monday, 23 May 2016 | Marketing Land |
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    Research also shows that including a video in marketing emails improves performance. According to a study from Marketo and ClearFit using video for email messages increases open rates substantially. Personalized video is great at getting people in the door and also keeps them inside longer. Personalization improves email performance. Video email marketing improves email performance. Personalization + video = higher open and click-through rates and you can execute video email marketing easily by using video postcards and... Read the full article »
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  • 5 Tips to Get Your Products And Business Seen Through Video Marketing

    5 Tips to Get Your Products And Business Seen Through Video Marketing

    | Friday, 20 May 2016 | Sonia Hollis |
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    You can’t have too many videos online. It is wise to upload new video content often in order to keep things fresh for website visitors. Having numerous online marketing videos also increases exposure and the awareness of your brand. With the right mix of content, execution, and promotion, a video clip can bring about incredible results. This article offers the basics for it. When you use the tips from this article, you may be able to attract customers from all around the world... Read the full article »
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  • Video Marketing Tips for Great Video Content Marketing: Getting Started

    Video Marketing Tips for Great Video Content Marketing: Getting Started

    | Tuesday, 17 May 2016 | AddThis Academy |
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    Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »
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  • How Landing Page Videos Create Massive Value and Drive Conversions

    How Landing Page Videos Create Massive Value and Drive Conversions

    | Saturday, 21 May 2016 | Business 2 Community |
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    When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »
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  • Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    Trends, Tips and Tools for a Killer Video Email Marketing Strategy

    | Wednesday, 18 May 2016 | DIY Marketers |
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    If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »
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  • 8 Reasons Marketers Should Embrace Online Video

    8 Reasons Marketers Should Embrace Online Video

    | Thursday, 19 May 2016 | Ragan’s PR Daily |
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    Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore... Read the full article »
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  • Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

    | Thursday, 19 May 2016 | MediaPost |
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    Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »
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Professional, Plus User Generated Product Videos, Most Effective in Tandem

  • Written by Center for Media Research - Jack Loechner
A new study from comScore found that product video campaigns which used both professionally created video and user generated content generated a Share of Choice lift of 35.3 points. comScore, reporting on the results of a study on the synergy of professionally produced video content and user generated product videos in marketing campaigns, found that professionally produced video content and user generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem.

The study evaluated an actual campaign that included a combination of a professionally produced “how to” video and a user generated product video that was created and submitted by an actual product user.

The first group of consumers in the study participated in a veiled exercise in order to determine the sales effectiveness of the professionally produced content, the user-generated content, and both together.

Professionally produced content generated a 24.7 point lift in Share of Choice for the featured product and a 16 point lift for the brand’s total line. User generated product videos drove an 18.7 point lift in Share of Choice for the featured product compared to a 10 point lift for the brand’s total line.

When exposed to both professional content and user generated product videos, lift in Share of Choice for the featured product jumped to 35.3 points for the featured product and 28 points for the brand’s total line. This demonstrates not only the value of each of these media individually, but also the powerful combination when used together.

Frank Findley, Vice President, Research and Development at comScore, says, in answer to “... do user-generated videos complement professionally produced content... (the study) found strong evidence of incremental benefit with exposure to both forms of media...”

A second group of consumers participated in a cued exposure exercise and were surveyed after being directly exposed to the content. On its own, professionally produced content resulted in a higher percentage of respondents understanding the importance of the key message presented than user generated content, while the user generated product videos were more successful at producing emotional intensity, key message communication, and ease of relating.

When consumers were exposed to both professionally produced and user generated content, the combined increases were greater than for either of the individual media exposures.

Jessica Thorpe, Vice President of Marketing at EXPO, concludes that “... professionally produced content and user generated product videos are each successful at delivering different key elements to a consumer through video ‘advertising’... feature benefits are more believable when coming directly from the brand through professionally produced content, while the unbiased user generated videos were more believable in verifying specific product claims, such as superiority and convenience... used together, all of the perceived gaps get filled in and consumers become more confident in their purchase decision... resulting in better sales effectiveness from the advertising.”

For additional information from comScore, please visit here.

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