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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Maybe you’re already a more experienced YouTube with a couple of thousand subscribers and wondering how you can get more subscribers on youtube. Maybe you have just created your Youtube channel and you don’t know how to get subscribers or get more views on your youtube videos No matter where you are in your YouTube journey, every Youtuber has at one point asked himself how he or she can get more results... Read the full article »
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The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »
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Did you know that by the year 2019, 80% of consumer Internet traffic worldwide will be consumer internet video traffic? Video-on-demand traffic will double what it is presently by 2019, and HD video will be 70% of this total. Social media video will drive... Read the full article »
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Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »
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Ad blocking technologies is not a new thing, but the use of video ad blockers is expected to grow exponentially over the coming years. Consumers are turning to and paying for ad blocking software due to poor targeting and a lack of personalised and irrelevant content. In fact, an Accenture survey (1) reveals that... Read the full article »
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »
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Our online video marketing and video communications experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you'll learn the following... Read the full article »
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay... Read the full article »
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Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular's ranking leaderboards. This month, take a look at... Read the full article »
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The study evaluated an actual campaign that included a combination of a professionally produced “how to” video and a user generated product video that was created and submitted by an actual product user.
The first group of consumers in the study participated in a veiled exercise in order to determine the sales effectiveness of the professionally produced content, the user-generated content, and both together.
Professionally produced content generated a 24.7 point lift in Share of Choice for the featured product and a 16 point lift for the brand’s total line. User generated product videos drove an 18.7 point lift in Share of Choice for the featured product compared to a 10 point lift for the brand’s total line.
When exposed to both professional content and user generated product videos, lift in Share of Choice for the featured product jumped to 35.3 points for the featured product and 28 points for the brand’s total line. This demonstrates not only the value of each of these media individually, but also the powerful combination when used together.
Frank Findley, Vice President, Research and Development at comScore, says, in answer to “... do user-generated videos complement professionally produced content... (the study) found strong evidence of incremental benefit with exposure to both forms of media...”
A second group of consumers participated in a cued exposure exercise and were surveyed after being directly exposed to the content. On its own, professionally produced content resulted in a higher percentage of respondents understanding the importance of the key message presented than user generated content, while the user generated product videos were more successful at producing emotional intensity, key message communication, and ease of relating.
When consumers were exposed to both professionally produced and user generated content, the combined increases were greater than for either of the individual media exposures.
Jessica Thorpe, Vice President of Marketing at EXPO, concludes that “... professionally produced content and user generated product videos are each successful at delivering different key elements to a consumer through video ‘advertising’... feature benefits are more believable when coming directly from the brand through professionally produced content, while the unbiased user generated videos were more believable in verifying specific product claims, such as superiority and convenience... used together, all of the perceived gaps get filled in and consumers become more confident in their purchase decision... resulting in better sales effectiveness from the advertising.”
For additional information from comScore, please visit here.
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