Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
|
|
From: MarketingCharts |
Wednesday, 27 March 2013 12:15
|
|
A survey conducted by Constant Contact found that 8 in 10 small business respondents are actively utilizing social media sites. Fifteen percent of those surveyed said that social video marketing via YouTube has beneficial to the promotion of their business. However, most small businesses are not posting to social media sites on a regular basis.
|
|
Read more...
|
|
From: Business 2 Community - Ben Green |
Wednesday, 27 March 2013 00:00
|
|
Social video marketing can help organizations establish and build a rapport with their audience. Audiovisual content tends to be more personal than static text. With viewers more apt to share video content, social video marketing presents a terrific venue for videos such as testimonials and product overviews. Social video marketing videos should be distributed to a range of communities, including YouTube, Facebook and Twitter.
|
|
Read more...
|
|
From: Adelie Studios Blog - Eric Guerin |
Tuesday, 19 March 2013 13:40
|
|
Agencies involved in video communications and web video marketing efforts should aspire to create social video trends instead of following the popular memes such as the Harlem Shake. Especially in business to business lead generation, quality video views are far more important than viral video sensations.
|
|
Read more...
|
|
From: MediaPost's Engage:Teens - Frank Riolo |
Thursday, 14 March 2013 00:00
|
|
Brands and organizations targeting the teen audience need to allocate budget towards social video marketing. Teenagers are active users of the YouTube video sharing site, with 20 percent of users under the age of 18 according to data from Quantcast. YouTube channels preset an opportunity to create a branded experience while presenting video content.
|
|
Read more...
|
|
From: Flimp Video Solutions Blog - Jenn O'Meara |
Tuesday, 12 March 2013 14:29
|
|
A social video marketing best practice is to upload video content directly to a social media site instead of re-sharing a YouTube web link. Uploading video content directly to a native social media site will increase both organic reach and viral video views.
|
|
Read more...
|
|
|
From: Center for Media Research - Jack Loechner |
Tuesday, 12 March 2013 11:38
|
|
The 2013 Digital Influence Report published by Technorati found that 60 percent of marketers believe they will increase their social media spending for 2013. The average social media marketing budget is expected to increase by 40 percent. Most markesters earmark more than half of their social media budget to Facebook, with YouTube following a close second. Both sites can play an important role in social video marketing strategies.
|
|
Read more...
|
|
From: MarketingProfs - Rocky Walls |
Tuesday, 12 March 2013 09:44
|
|
Web video marketers should approach the Vine app in a manner similar to other video marketing campaigns. Distributing social video marketing content via Vine gives organizations a way to communicate in a creative and memorable way. Compared to other visual apps, Vine enables users to share more than a photo. Use the audiovisual format to show how products look and work.
|
|
Read more...
|
|
From: Business 2 Community - Ben Bernstein |
Monday, 11 March 2013 12:15
|
|
One attribute of social video marketing is the ability for content to be viewed by a critical mass audience without a large advertising investment. Also, social videos can be a better way to communicate brand messaging. Finally, compared to other video ad units, social videos can be more interactive with clickable components.
|
|
Read more...
|
|
From: MarketingCharts |
Monday, 11 March 2013 00:00
|
|
Organizations that want to increase the impact of social video marketing should consider uploading video content directly to the Facebook social media site. A study conducted by Socialbakers found that videos uploaded directly to Facebook generated 10.3 percent organic reach and a 2.2 percent viral reach. Videos posted to YouTube and then shared on Facebook netted a 8.9 percent organic reach and 0.2 percent viral reach.
|
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
|
Page 3 of 61 |
WVMC Weekly Update
