Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
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From: The New York Times - Andrew Adam Newman |
Thursday, 14 February 2013 00:00
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Wisk laundry detergent has launched the "Inside Dirt: The Dirty Truth About Your Clean Laundry" video campaign. Instead of focusing on how laundry detergent visibly cleans clothing this promotion highlights unseen dirt to thoroughly clean.
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From: The New York Times - Andrew Adam Newman |
Monday, 11 February 2013 00:00
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Taking advantage of the popularity of cat videos posted to video sharing sites, Playtex has created a series of promotional videos featuring cats for the Litter Genie product. The video campaign, produced by JWT New York and Caviar in Los Angeles, take advantage of the popularity of cat memes and demonstrate the product's features.
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From: VideoNuze - Will Richmond |
Thursday, 07 February 2013 00:00
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According to PepsiCo's Chief Marketing Officer, Frank Cooper, the future of web video marketing may be tied in with the creation of webisodic content. Cooper believes there is a big opportunity for brands to create video campaigns that consist of online video entertainment content.
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From: ClickZ - Tessa Wegert |
Thursday, 31 January 2013 00:00
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Many brands and businesses choose to create webisodic video campaigns as a way to engage viewers. Successful video campaigns utilizing the webisode approach usually contains video content that references popular culture or includes a balanced amount of repetitive features.
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From: Direct Marketing News - Allison Schiff |
Monday, 28 January 2013 00:00
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North Carolina's Biltmore Estates ran a video campaign consisting of six digital spots targeting women aged 35+ in specific geographic markets. The videos generated a 70 percent watch to completion rate (WTC), which is 36 percent higher than the travel industry average WTC.
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From: Business 2 Community - Ben Bernstein |
Saturday, 26 January 2013 00:00
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Web video marketers should consider uploading video content to the Facebook social networking site as part of a video campaign's distribution strategy. There are a number of ways that video content can be posted to Facebook. Video is an effective way to engage followers.
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From: Adweek - Christopher Heine |
Wednesday, 23 January 2013 00:00
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According to Lexus, the Facebook social media site could be an untapped resource for video marketing campaigns. Lexus debuted a 10-minute video spot for the 2014 Lexus IS and IS F Sport models on Facebook using the site's Page Post and Sponsored Stories ad units, generating 100,000 live video views and 600,000 total views.
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From: AdAge | Digital - Shane Snow |
Monday, 21 January 2013 00:00
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Some of the most effective video campaigns have been created by brands which produced their own original content. Video content can be highly professional (tier one), personally published (tier two) or low-budget executions (tier three). Tier two creations can be especially powerful when utilized by B2B organizations.
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From: Marketing Daily - Karl Greenberg |
Monday, 21 January 2013 00:00
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Social video is playing a significant role in a new tourism campaign promoting the state of Nevada. Working in conjunction with Burson-Marsteller and BuzzFeed, the Nevada tourism campaigns highlights destinations beyond Las Vegas. Original video content showcases destinations including ghost towns and ski resorts.
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