Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
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From: Online Media Daily - Laurie Sullivan |
Wednesday, 12 December 2012 17:23
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As a way to connect with visitors through social media, the United States Marine Corps (USMC) has launched a YouTube brand channel that lets viewers watch videos about the Corps. Visitors can create a personalized experience.
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From: ClickZ - Lisa Lacy |
Friday, 30 November 2012 00:00
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Nook Media, a joint venture between Barnes & Noble and Microsoft, has launched the "Dear Santa" video campaign targeting scrabookers and Pinterest users. The campaign, designed to promote the Nook Catalog and Nook Scrapbook features on the Nook HD and HD+ devices, will feature two spots running online and on a TV flight.
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From: Marketing Daily - Tanya Irwin |
Monday, 26 November 2012 00:00
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The Beneful pet food line has created a video campaign that aims to remind pet owners how play is beneficial for pets. "Random Acts of Play," consisting of three videos created by Leo Burnett/Arc Worldwide, is a multi-channel video campaign that includes a social media presence.
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From: Marketing Daily - Karl Greenberg |
Wednesday, 07 November 2012 00:00
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Advertising agency digital chiefs identified the best short- and long-form video campaigns of 2012 at the Ad:Tech NY conference. The videos selected represented the examples of content that pushes the industry forward and helps viewers engage with digital elements.
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From: Marketing Daily - Karl Greenberg |
Monday, 05 November 2012 00:00
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The six video "Date Better with Sentra" video campaign, executed by AOR TBWA\Chiat\Day focuses on making a good first impression. Using dating as a metaphor, the video campaign includes a consumer engaging element. The new Sentra is the third of five vehicles being introduced by Nissan over a 15-month period.
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From: Marketing Daily - Sarah Mahoney |
Wednesday, 31 October 2012 00:00
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The OPI nail polish brand has created its first online video campaign. The video, titled Lady in Black, features a number of OPI nail polish colors. Since its release during the week of October 24th, the video has generated more than 2 million views.
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From: Flimp Video Solutions Blog - Jenn O'Meara |
Tuesday, 23 October 2012 14:11
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Video campaigns utilizing video postcards helped travel and tourism destinations generate between a 20.58 percent to 46.07 percent click through rate. Additionally, the video watch to completion rate ranged from 17.28 percent to 62.91 percent.
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From: Luxury Daily - Tricia Carr |
Thursday, 18 October 2012 10:01
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The new Chanel No. 5 promotion featuring actor Brad Bitt, the brand's first male ambassador, features a video campaign designed specifically for the digital space. The video ads encourage viewers to engage with the brand and encourage viral video sharing.
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From: VideoNuze - Will Richmond |
Monday, 15 October 2012 00:00
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Felix Baumgartner's record breaking 23-mile jump was sponsored by Red Bull. During the jump, there were over eight million concurrent live video streams, according to YouTube. Analysts have praised the quality of the video streams.
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