Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
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From: Business Insider Advertising Contributors - Christopher Correa, Alphabird |
Wednesday, 05 September 2012 00:00
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Brands are collaborating with established YouTube personalities to reach and engage with targeted audiences. YouTube video creators with established channels regularly update content to captivate viewers attention. Integrating brand messaging into the videos helps to expose goods and services to YouTube visitors.
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From: The New York Times Media Decoder Blog - Stuart Elliott |
Thursday, 30 August 2012 00:00
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The Subway sandwich chain has launched "4 to 9ers," a new branded comedy series distributed on the Hulu video site. This video campaign will consist of six weekly webisodes, with new shows streaming each Tuesday. The target audience for this series are 18-to-24 year olds, a key demographic for Subway.
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From: MediaPost's Online Video Insider - Mike Kirsch |
Thursday, 23 August 2012 00:00
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Web video marketing campaigns should focus on creating content that can enable the target audience to interact with long after the video's initial launch. For example, a video created for Mattel's Hot Wheels toy line continued to generate views two and a half years after launch. To date, the marketing video has generated more than 20 million views.
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From: Marketing Daily - Tanya Irwin |
Monday, 20 August 2012 00:00
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The input of Canadians is being sought by the Canada Tourism Commission for a video campaign designed to attract more visitors. The "35 Million Directors" initiative will let Canadians upload footage and photos showcasing the Canadian travel experience.
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From: The New York Times - Elizabeth Olson |
Monday, 20 August 2012 00:00
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The new Channel 9 from Nine West will feature original programming focused on footwear. This new video channel is the centerpiece of a multimedia campaign designed to reinvigorate the shoe brand. Nine West is using online video as a way to build an online community around the brand.
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From: iMedia Connection - Matt Fiorentino |
Monday, 13 August 2012 08:06
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Procter & Gamble's "Proud Sponsor of Moms" Olympic campaign was launched seven months before the start of the 2012 London Games. Since the start of this video campaign, over 37 million views have been generated, with 5.1 million views garnered during July 2012.
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From: The Wall Street Journal - Michael A. Pollock |
Monday, 06 August 2012 12:07
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Mutual-fund companies are creating video campaigns to showcase their approach to investing as a way to reach prospective investors. A survey from Corporate Insight found that 70 percent of mutual-fund firms are using social media. Online video is being used to showcase products.
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From: SmartBlog for Social Media - Murray Newlands |
Thursday, 02 August 2012 12:32
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Nike's "Find your greatness" video campaign emphasizes athletic endeavors even though the sports company chose not to be an official sponsor of the 2012 London Olympic Games. Nonetheless, Nike's videos make a connection to the Olympic Games and have gone viral across social media networks.
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From: Marketing Daily - Karlene Lukovitz |
Tuesday, 31 July 2012 00:00
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As part of its "Tour Across America" promotion, Honey Nut Cheerios has created a video for FunnyorDie.com that spoofs the cereal's current TV ad. The "Scared of Bees" video features comedian Andy Richter. The campaign is an effort to bring the cereal's bee Buzz into the creative forefront.
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