Video Marketing and Communications Campaigns
News and articles about online video marketing and communications campaigns.
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From: Marketing Daily - Karlene Lukovitz |
Tuesday, 31 July 2012 00:00
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As part of its "Tour Across America" promotion, Honey Nut Cheerios has created a video for FunnyorDie.com that spoofs the cereal's current TV ad. The "Scared of Bees" video features comedian Andy Richter. The campaign is an effort to bring the cereal's bee Buzz into the creative forefront.
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From: Advertising Age - Maureen Morrison |
Thursday, 19 July 2012 00:00
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Virgin Mobile created a faux celebrity couple as a way to make some noise in the crowded mobile space. With a limited budget, Virgin relied on online video to reach the mobile carrier's target audience of 18-to-34-year olds. The video campaign was an inexpensive way to reach both the target audience and to generate some publicity.
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From: On-LiVe Blog - Crompton-Reid |
Monday, 16 July 2012 13:30
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Successful video campaigns should incorporate some of the following tactics. A video sitemap in an XML file will help with video SEO. All web video marketing videos should contain direct calls to action. Video content should be saved in a viewable format, enabling views from computers and mobile devices.
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From: iMedia Connection |
Tuesday, 10 July 2012 13:55
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McDonald's "Our Food. Your Questions" video campaign is a result of backlash the generated earlier this year after a failed social media promotion. The fast food chain designed this new video campaign as a way to create a dialogue and build trust with customers. The video content consists of answers from McDonald's to customer questions.
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From: Forbes - Chris Perry |
Monday, 09 July 2012 15:06
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According to data analyzed by Visible Measures, marketers who create and distribute social video campaigns weeks before airing broadcast television spots generate up to 300 percent more online reach than advertisers who do not create social video content. This is especially true for new product launches and for marketing events such as movie and television show premiers.
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From: Flimp Video Solutions Blog - Jenn O'Meara |
Monday, 09 July 2012 00:00
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Organizations can leverage web video marketing to help improve the engagement of traditional marketing programs. According to Visible Measures, marketers who distribute social video content can use the social video to increase the reach of broadcast television spots.
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From: The New York Times - Andrew Adam Newman |
Sunday, 08 July 2012 00:00
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Cactus in Denver has created a humorous web video marketing campaign for Colorado Office of Suicide Prevention and the Carson J. Spencer Foundation. Video created for this initiative focuses on destigmatizing mental health issues for men. The campaign targets men between the ages of 25 to 64.
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From: Luxury Daily - Tricia Carr |
Friday, 06 July 2012 08:41
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The new Mercedes-Benz GL is being promoted via a social video campaign that depicts a spontaneous car chase. However, the length of the four-minute video could deter viewers from fully engaging with this online video content. The spot emphasizes some of Mercedes-Benz's most advanced features while trying to create a level of excitement for the GL model.
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From: Advertising Age - Jack Neff |
Tuesday, 03 July 2012 00:00
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The Dollar Shave Club, a membership service that offers monthly delivery of modestly priced razor blades, created a video campaign which cleverly told their brand story. The video not only generated four million views in one week, but it helped the company attracted funding from prominent venture capital firms. The initial video cost $4,500.00 to produce.
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