Video Content Marketing, Advertising and Production News - February 11, 2016

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Video Adds Power to Milwaukee Electric Tool's E-mail Marketing

  • | Target Marketing - Hallie Mummert
Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent. By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.

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