According to the "Email Marketing Industry Census 2010" published by Econsultancy and Adestra, 28 percent of marketers worldwide are using online video in their email marketing, while 27 percent are planning to create video email campaign. E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers.
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E-Mail Marketers Plan Advanced Campaigns
- Written by eMarketer