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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Marketers Debate Quality Versus Quantity in Lead Generation

| | Direct Marketing News - Perry Simpson
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Video email marketing can improve sales lead generation results. Email remains one of the best ways to nurture leads. However, especially with B2B email marketing, copy messages tend to be repetitive and bland. Video email content is a way to spice messages so recipients open and engage with the email, improving lead-gen rates. Read the full article »

Infographic: How to create the perfect marketing email

| | The Hub - Omar Akhtar
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Email subject lines containing the word "video" see a significant boost in open and click-through rates. This is one of the many benefits of video email marketing. Video emails are an effective way to optimize body content. Since people process images 60,000 times faster than text, video email messages engage recipients. Read the full article »

Micro Segmentation Tops Email Marketers' Wish Lists

| | EmailInsider Europe - Jordie van Rijn
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Forty-three percent of enterprise communicators would like to be able to create and distribute video email marketing messages. The 2014 Forrester Wave Email Marketing Vendors report found that video email is on the top of most marketers' tactical wish lists. Read the full article »

Using Video in Email is Easier than You Think

| | Business 2 Community - Joy Ugi
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Rich media video content is easy to integrate into video email marketing messaging. One popular way of creating video email content involves incorporating an image with a video play arrow and a link to the video. This option shows the email recipient that they can click to play video content. Read the full article »

The Dos and Don’ts of Using Video in Email Marketing

| | Business2Community - Tom Burke
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According to a recent video email marketing study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many different uses for email marketing videos—from product demonstrations and customer testimonials to training videos and factory walk-throughs—there are endless opportunities to leverage the power of video in your next email marketing campaign.

Here are some Do's and Don't's to keep in mind that will steer your next video email marketing campaign to success. Read the full article »

How to Use YouTube Subscribers in Video Email Marketing

| | Reel SEO - Carla Marshall
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If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto a video email marketing list? This option is really important if you're offering products or services and want to reach those who are engaged enough to follow you via YouTube. A video email marketing list is a vital asset for B2B and B2C businesses. Read the full article »

Get Actual Email Signups with Video Landing Pages

| | Business2Community - Shawn Forno
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Email marketing and video landing pages are powerful marketing tools that can yield spectacular results when used together. The primary function of many video landing pages is simply to capture email addresses, and that's OK—email signups are a beautiful and valuable thing, but consumers are onto this video email marketing tactic and they've learned to guard their real email addresses like they would a newborn child.

So, how can video email marketers create valuable video landing pages that capture authentic email recipients? Read the full article »

How To Increase the CTR of Videos in Email Using Animated GIFS

| | ReelSEO - Carla Marshall
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Video content thrives in email marketing campaigns, but most ISP's and email service providers do not allow video email marketers to be embed their videos directly in the message. A .gif will give you that eye-catching motion that catches the readers attention, and of course it allows you to use more than one still.

These very simple tips will help you increase the click-through rate (CTR) on your marketing emails with video. Read the full article »

Video Email Marketing: What is the Most Effective Way to Use Video in Marketing Emails?

| | Flimp Media - Kendall Farabaugh
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Video is proven to be an invaluable tool for email marketers. It can improve click-thru and subscriber-to-lead conversion rates, but due to the limitations of ISP's and email clients, brands must take a creative approach when trying to deliver video email content to their subscribers. Video email marketers have several established methods to choose from, but which is most effective? Data from 2013 Online Video Marketing Survey and Business Video Trends Report indicates that there is a clear frontrunner. Read the full article »

This is Why You Need Video Production for Email Marketing

| | b-Mc Creative - Bryan Bolan
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According to the 2013 Online Video Marketing Survey and Business Video Trends Report, video email marketing is on the rise—60% of marketers are using video production for email marketing.  That’s a jump from 52% in 2012.  This could rise even more if marketers can more freely embed videos into emails.  The report states “The vast majority of Internet Service Providers (ISP’s) and email clients in use today do not enable the capability to play and interact with video content embedded directly within the recipients email message”.  That means the video in email is linked from another source and re-directs the end user to another page, ie. YouTube, Blog page etc.  The report goes on the say, ”Most respondents indicated that the best approach is to create a link from the email (which can be a thumbnail image of a video) to a video landing page or video in a website (51%) or link to a stand alone video player (24%).” Read the full article »

7 Easy Tips to Creating Stellar Email Content

| | Business2Community - VerticalResponse
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Video email marketing is a powerful tool for digital marketers, so if you haven't already, try adding some video to your next email to mix up your content. Whether you record your company’s CEO thanking customers or showing subscribers a new product like the email below does, video is a great way to spice up an email.

Once a subscriber opens your email, you’ve got just a few seconds to grab his or her attention. Stellar video email content can keep them glued to the screen. To help you connect with your readers, we have seven tips to help bolster your email marketing content. Read the full article »

Three Email Marketing Improvement Challenges for 2014

| | Marketingprofs - Karen Talavera
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Email marketing is a powerful tool that has long been a staple of digital marketing, but heavy competition dictates a creative approach in order to catch people's eyes as they scan increasingly crowded inboxes.

Now that the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? If you're struggling, then video email marketing may be the answer. Read the full article »

True or False? Test Your Video Email Marketing Knowledge

| | Huffingtonpost - Seamas Egan
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Have you been taught to avoid spam words? Probably. Do you only send video emails on a specific day and at a particular time, as industry lore suggests? Likely. While these video email marketing "best practices" may have been useful once, I question whether they are still valid today. There are many myths in the industry that are often the cause of ineffective campaigns and negligible results, stemming from lack of understanding and knowledge. As a result, I put together this quiz based on five common video email marketing myths: Test your knowledge and see if you can sort fact from fiction. Read the full article »

Video Emails Are Ready For Prime Time!

| | Open Moves Blog - Ronen Yaari
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Training courses and product demos/promotions rank among the most popular video email marketing content topics. Video for video email messages can either be created in-house or through professional videographers. Incorporating the word "video" into the email subject line will increase the email open rates for video email messages. Read the full article »

60% of Marketers Create Video Email Messages

| | Flimp Blog - Jenn O'Meara
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Since email remains a top marketing tactic, many marketers create video email marketing campaigns to reach prospective audiences. According to the results of the 2013 Online Video Marketing and Business Video Trends Survey report, 60 percent of marketers find video email and effective way to engage prospects and customers. Especially for B2B sales lead generation, video email remains a top marketing tactic. Read the full article »

Five Tips to Creating Videos That Build Brand and Drive Sales

| | MarketingProfs - Seth Price
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Web video marketing is now a required component for brand marketing toolkits. For conversion videos, designed to increase leads and drive sales, marketers need to ensure that the video content is accessible to target audiences. Video email is an ideal way to deliver video communications to sales prospects and leads. This is one of the easiest ways to use online video to engage viewers. Read the full article »

4 Impactful Places to Post Your Video

| | Intuit Small Business Blog - Stephanie Taylor Christensen
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Incorporating video email marketing into sales and marketing communications can increase email click-through rates. Video email click-through rates can be up to 175 percent higher than static email marketing messages. Videos can be created specifically for video email campaigns or video content can be repurposed from other digital video sources. Read the full article »

Reaching Out to Clients and Customers Using Video Email

| | Flimp Blog - Chip Arndt
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Organizations should consider using calendar events, such as holidays, to create fun and entertaining video email campaigns targeted to clients and prospective customers. Video content can be a good way to deliver light-hearted messages while ultimately engaging clients and prospects. Flimp Media's Holiday 2013 video email generated a viewer watch-to-completion rate of 85 percent. Read the full article »

Marketers Boost Their Use of Video In Email Marketing, Social, And More

| | MediaPost's Online Video Insider - Daisy Whitney
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The 2013 Online Video Marketing Survey and Trends report found that marketers are using video communications as part of their digital marketing mix. Video email is used by 60 percent of marketers. Forty-nine percent of respondents use video email as part of their B2B marketing lead generation efforts. Also, 60 percent of marketers actively create and distribute social video marketing campaigns. Read the full article »