Email marketers, to my mind, are napping on the job. While Web sites have become adaptive to mobile and tablet screens for all sorts of image and video email marketing, the messages that attempt to get our attention have not. Look at your mobile email inbox and see how many are virtually unreadable until you take the time to select the message and zoom in on the text. Why would marketers spend so much time getting contact details and then not bother to have a message on... Read the full article »
Video in email improves the click-through rate of your email campaigns by a lot. But not all email clients are compatible with video playback within a video email. Columnist Michael Litt outlines ways you can work around that issue because we are finding videos are the next best thing to being there in person and everyone should think about video email to inform and entertain viewers while being respectful their time. Video for email certainly stands out in an inbox full of text and bad formatting and effective ways to execute good video email campaigns, even when a video does not autoplay directly within the video email, include... Read the full article »
Women today are making their mark and presence felt in almost every field. Women understand the importance of online marketing, how it contributes successful ventures, and most important, how to execute. Below is a vital checklist from an executive at an online digital marketing services firm for women that should be followed for successful online digital marketing results. Some “must dos” include: 1. Email marketing and Video Email: build a good email list. Update subscribers with latest company news and offers. Get new visitors to signup for your newsletters. Use free email marketing tools like Mail Chimp and others, which are often integrated with video email marketing platforms as Episend by Flimp Media 2. Use Video and Visual Content: Online video marketing is a strong way of marketing your business, products, and services. Marketing videos, product videos, and sales videos should be promoted by embedding them into your website using video marketing software and/or YouTube, Vimeo, and others; and 3. Build a quality ... [by the way, advice given isn’t just for women]... Read the full article »
The majority of online video marketing research shows that business online video production is increasing every day because sales video and promotional videos help decision makers get the information they need quickly. If people buying your products and services are NOT busy, then they might have time to read your paperwork and figure things out, but, if they ARE busy, then they prefer explainer videos on your website and in your interactive sales collateral, such as video postcards, video FAQs, business video case studies, testimonial video, and corporate video communications so they understand your products, company culture, and the people who make your company great in fast order and can then share the ... Read the full article »
Automotive shopping website Edmunds.com wanted to keep customers engaged through the car buying process and their original model wasn't working as well as they thought it could. So they decided to integrate video into their email marketing to change things up. In the process, they managed to increase clickthrough rates by 34%. Marketing Sherpa brings us a case study of the successful video marketing campaign. The goal was to "gently and helpfully remind the customer about Edmunds." The marketing team started the process by examining and identifying their customer (highly informed) and their challenge (retaining engagement through retargeting). They then thought of strategic places to put video in the buying process, they tested elements in email newsletters, they began to use video in B2B emails, and they made sure that content was optimized for multi-device views. John Ken, Director of Customer Retention Marketing, Edmunds.com, credits the success to his "scrappy...full in-house video team". Read the full article »
Incorporating video in your email marketing isn't as difficult as it sounds, but it takes some decision making to do. For instance, would you prefer to embed the video directly into your email newsletter? Or should you use an animated GIF or a static image to get people to click to a new page? All three options carry different connotations. How about your email marketing provider - do they even support videos in their newsletter templates? Before you get started, read through this list of best practices for video email marketing. Read the full article »
Videos are excellent at conveying concise details about your business or product in a short amount of time. They're also great pieces to build email marketing campaigns around. Follow these tips from 1to1Media to improve your video email marketing practices. Read the full article »
Now that you're an expert in email marketing, isn't it time to think about creative ways to deliver your content? Video email marketing has proven over time to be an improvement over static image content. Just adding the word "video" to your email marketing subject line can increase open rates by 20%! But there are a few things you should know before you begin creating and adding video content to your newsletters. You know email can be finicky, and it's no different with video content. Read the full article »
Although email marketing is one of the oldest forms of digital marketing still in use, it doesn't mean that it's completely irrelevant. In fact, it's importance is even greater now that email clients support HTML5. The future of video email marketing looks bright, even with a few setbacks still in its way. Visit the link for the pros and cons of adding video to your email marketing campaigns. Read the full article »
Marketing automation continues to grow as a trend in 2015 and with that you must learn a few key lessons to avoid your emails from hitting the Spam folder before they ever reach a user. The first step is to choose the right marketing automation system for your needs. The second is to identify they areas where they may potentially falter and fall victim to exile in the Spam folder. Read the full article »
The marketer's gut feeling alone cannot drive a campaign to success. There is now a wealth of data collecting opportunities to give the marketer the needed scientific proof to ensure they can make smarter predictive marketing decisions.
These are the trends in data collection that will lead to successful decision-making that is both informed and can back up those gut feelings. Read the full article »
Thirty-seven percent of enterprise organizations have sent a video email marketing campaign sometime over the last six months. This is according to the "Exploring the Benefits of Real-Time Email" published by The Relevancy Group. Video email messages generate 35 to 45 percent more plays, due in part to the growth in the use of mobile devices. Video emails viewed on mobile devices can activate a video play in one click versus two or more clicks needed to start a video in a desktop email message. Read the full article »
Video email marketing content is a great way to educate audiences. Instructional videos are more engaging than static step-by-step instructions. Video emails enable marketers to tell a story in a direct manner that captures attention. Make sure that the video email content is optimized for mobile video viewing. Read the full article »
Video email marketing can improve sales lead generation results. Email remains one of the best ways to nurture leads. However, especially with B2B email marketing, copy messages tend to be repetitive and bland. Video email content is a way to spice messages so recipients open and engage with the email, improving lead-gen rates. Read the full article »
Email subject lines containing the word "video" see a significant boost in open and click-through rates. This is one of the many benefits of video email marketing. Video emails are an effective way to optimize body content. Since people process images 60,000 times faster than text, video email messages engage recipients. Read the full article »
Forty-three percent of enterprise communicators would like to be able to create and distribute video email marketing messages. The 2014 Forrester Wave Email Marketing Vendors report found that video email is on the top of most marketers' tactical wish lists. Read the full article »
Rich media video content is easy to integrate into video email marketing messaging. One popular way of creating video email content involves incorporating an image with a video play arrow and a link to the video. This option shows the email recipient that they can click to play video content. Read the full article »
According to a recent video email marketing study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many different uses for email marketing videos—from product demonstrations and customer testimonials to training videos and factory walk-throughs—there are endless opportunities to leverage the power of video in your next email marketing campaign.
Here are some Do's and Don't's to keep in mind that will steer your next video email marketing campaign to success. Read the full article »
If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto a video email marketing list? This option is really important if you're offering products or services and want to reach those who are engaged enough to follow you via YouTube. A video email marketing list is a vital asset for B2B and B2C businesses. Read the full article »
Email marketing and video landing pages are powerful marketing tools that can yield spectacular results when used together. The primary function of many video landing pages is simply to capture email addresses, and that's OK—email signups are a beautiful and valuable thing, but consumers are onto this video email marketing tactic and they've learned to guard their real email addresses like they would a newborn child.
So, how can video email marketers create valuable video landing pages that capture authentic email recipients? Read the full article »