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Video Email and Video Email Marketing Articles, Tips, and Trends

Follow the latest news and articles about video email and video email marketing including new technologies, best practices and video email trends for outbound email video marketing and email marketing campaigns.
Video email marketing statistics, video email companies, video email communications, and best practices for driving the success of video email campaigns for sales lead generation and marketing.

B2B Email Gets Contextual

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  • | Direct Marketing News
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Gartner Research recommends that B2B marketers create email marketing campaigns that are personalized and contextually relevant. The "2013 Digital Marketer Benchmark and Trend Report" published by Experian Marketing Services found that 70 percent of B2B email messages are not personalized, resulting in a missed opportunity to engage recipients. A personalized video email campaign on behalf of Xerox's Gala netted a 29.2 percent open rate. Read the full article »

The Importance of Visual Content

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  • | Uberflip Blog - Vidushi Bhardwaj
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Video communications become increasingly important as audiences become more visually orientated. Video email communications generate 88 percent more audience engagement compared to static email messages. Seventy-two percent of marketers who participated in a joint survey from the Web Video Marketing Council and Flimp Media said that prospective clients are more apt to make a purchase after viewing a video email message. Read the full article »

3 Ways to Integrate Video into Email Nurture Campaigns

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  • | Oracle | Eloqua It's All About Revenue - Jon Spenceley
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Video email communications increase recipient click-through rate. Additionally, video email communications are trackable and should be a standard content format for B2B lead generation marketing. From a content perspective, interviews, teasers and product news are good video content formats for video email messaging. Read the full article »

Email evolves to accommodate content, social, mobile BtoB Research

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  • | BtoB - Christopher Hosford
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According to the results of BtoB's "Email Marketing: An Established Channel Evolves," 83 percent of marketers engage with video communications either as stand-alone video email campaigns or combined with an email and social video marketing program. Marketers are increasing their overall investment in the production of video and multimedia content. Sixty percent of B2B marketers use video communications. Read the full article »

Many Marketers Say They’re Planning to Use Video in Email

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  • | Marketing Charts
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A survey conducted by The Relevancy Group and the StreamSend email service provider (ESP) found that 8 out of 10 respondents plan to create and distribute video email marketing campaigns. Fifty-five percent of marketers noted that video email generates a higher click-through rate. Additionally, 44 percent said that video emails increase the amount of time that email subscribers spend with the marketing content. Read the full article »

Video Is the Next Frontier for Email Marketers

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  • | eMarketer
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According to a survey of marketing professionals conducted by The Relevancy Group, 43 percent of marketers said that the lack of video content was the reason they did not create and distribute video email messages. However, 81 percent indicated that they planned to begin using video email as part of their marketing mix. Video emails contributed to a strong ROI, including a higher click-through rate, longer viewer engagement and more viral sharing. Read the full article »

Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule

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  • | MarketingSherpa - Courtney Eckerle
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A video email marketing campaign in support of charity: water was designed to increase audience engagement. The September video email marketing campaign included video content that explained the purpose of the charity: water nonprofit organization, including how donations would be allocated. The video email had a 21 percent higher open rate than static email and it raised $2 million, $300,000 more than the initiative's target fundraising goal. Read the full article »

Are You Ready For Video In Email?

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  • | Marketing Land - Lynn Baus
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It is important to make sure video content intended for use in video email marketing campaigns is viewable in an HTML5 format. Including the word "video" in the email's subject line will increase open and click through rates. The video email should contain clear calls-to-action. The best performing video email campaigns contain short email messages and video content that is about :30 seconds in duration. Read the full article »

StreamSend Offers Research Report: “The ROI of Video in Email Marketing”

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  • | Fort Mills Times
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"The ROI of Video in Email Marketing," published by StreamSend and The Relevancy Group found that video email marketing can increase revenues by 40 percent. Video emails help organizations build their brand and extend their social marketing reach. Twenty-five percent of marketers are currently creating and distributing video email messages. The most effective video email marketing campaigns include a strong call-to-action and an ability for viewers to share content. Read the full article »

Is Your Program 'Out Of The Box'?

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  • | MediaPost's Email Insider - David Baker
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The proliferation of social media sharing of email content makes video email a necessary component of an email marketing campaign. Email is more "functional" today than in the past. Consequently, successful marketers ensure that email creative and messaging is relevant. Recipients will share video emails virally and through social media networks. Read the full article »

Video Emails Generate Click-Through Rate 8x Than Email Industry Average

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  • | Flimp Video Solutions Blog - Jenn O'Meara
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Video email messages generate a higher email open and email click through rate than static text content, based on the data in Silverpop's 2013 Email Marketing Metrics Benchmark Study. The open rate for video emails created using the Flimp Platform were 1.15 times higher than the Silverpop email bencharks. Flimp's video email click-through rates was 8 times higher than Silverpop's email click-through rates. Read the full article »

User-Generated Content: Video email contest increases site traffic by 13%

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  • | MarketingSherpa - Courtney Eckerle
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According to the 2013 Email Marketing Benchmark Report authored by MarketingSherpa, only eleven percent of marketers are creating and distributing video email campaigns. Visit Carlsbad, an organization that is responsible for marketing the city of Carlsbad, CA as a tourist destination, launched the "Carlsbad is where..." video marketing campaign which featured video newsletters that introduced the area as a local tourist venue. Read the full article »

Short Video vs. Long Video: The Results

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  • | Target Marketing - Gary Hennerberg & Perry Alexander
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A case study from Online Video Marketing Deep Dive analyzed the performance of video emails in support of programming from a performing arts organization. The test included a mix of short-form and long-form video content that ultimately contributed to a 20 percent increase in tickets sales for Christmas 2012 programs. Read the full article »

How To Design Mobile Emails

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  • | MediaPost's Email Insider - Kam Wa Tang
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With mobile emails predicted to outpace emails opened on personal computers by the end of the year, web video marketers need to make sure that video emails are viewable on smart phones and other devices. A best practice for mobile video emails is to include a visual of a video player that a user can click through to view the video. Read the full article »

Marketing Research Chart: Tactics to improve email engagement

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  • | MarketingSherpa
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Eleven percent of marketers plan to create and distribute video emails to improve email message relevance and audience engagement according to MarketingSherpa's 2013 Email Marketing Benchmark Survey. Video emails, proven to increase audience engagement, are among email tactics that create a more interactive experience. Read the full article »

Video In Email, Take Three

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  • | MediaPost's Email Insider - Jordan Cohen
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The HTML5 language along with lower video production costsa re two reasons more marketers are creating video email campaigns. HTML5 makes it easy to create multimedia content without using plug-ins such as Flash or QuickTime. Audiovisual content affords an opportunity to communicate in a way that is more engaging than static copy. Also, video emails generate a higher email click rate than text or graphic emails. Read the full article »

5 Easy Ways to Build an Email List for Your Small Business

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  • | CIO Online - Nathan Segal
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For organizations looking to build an email list, video communications and video emails are a good lead generation tool. Videos can be created to provide answers to questions and to help guide prospects through the sales cycle. Once the videos have been created, they can be used in video emails, shared via social media and embedded into websites and blogs. Read the full article »

Mythbusting: Video In Email

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  • | MarketingLand - Lynn Baus
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The fleeting nature of email makes video email marketing a smart approach to engage an audience. Through video content, viewers can quickly ascertain the message's context. While there can be a few technical challenges in creating a video email, there are different services that simplify the process. Read the full article »
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