Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 29, 2016

Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

This is Why You Need Video Production for Email Marketing

| | b-Mc Creative - Bryan Bolan
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According to the 2013 Online Video Marketing Survey and Business Video Trends Report, video email marketing is on the rise—60% of marketers are using video production for email marketing.  That’s a jump from 52% in 2012.  This could rise even more if marketers can more freely embed videos into emails.  The report states “The vast majority of Internet Service Providers (ISP’s) and email clients in use today do not enable the capability to play and interact with video content embedded directly within the recipients email message”.  That means the video in email is linked from another source and re-directs the end user to another page, ie. YouTube, Blog page etc.  The report goes on the say, ”Most respondents indicated that the best approach is to create a link from the email (which can be a thumbnail image of a video) to a video landing page or video in a website (51%) or link to a stand alone video player (24%).”

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7 Easy Tips to Creating Stellar Email Content

| | Business2Community - VerticalResponse
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Video email marketing is a powerful tool for digital marketers, so if you haven't already, try adding some video to your next email to mix up your content. Whether you record your company’s CEO thanking customers or showing subscribers a new product like the email below does, video is a great way to spice up an email.

Once a subscriber opens your email, you’ve got just a few seconds to grab his or her attention. Stellar video email content can keep them glued to the screen. To help you connect with your readers, we have seven tips to help bolster your email marketing content.

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Three Email Marketing Improvement Challenges for 2014

| | Marketingprofs - Karen Talavera
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Email marketing is a powerful tool that has long been a staple of digital marketing, but heavy competition dictates a creative approach in order to catch people's eyes as they scan increasingly crowded inboxes.

Now that the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? If you're struggling, then video email marketing may be the answer.

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True or False? Test Your Video Email Marketing Knowledge

| | Huffingtonpost - Seamas Egan
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Have you been taught to avoid spam words? Probably. Do you only send video emails on a specific day and at a particular time, as industry lore suggests? Likely. While these video email marketing "best practices" may have been useful once, I question whether they are still valid today. There are many myths in the industry that are often the cause of ineffective campaigns and negligible results, stemming from lack of understanding and knowledge. As a result, I put together this quiz based on five common video email marketing myths: Test your knowledge and see if you can sort fact from fiction.

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Video Emails Are Ready For Prime Time!

| | Open Moves Blog - Ronen Yaari
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Training courses and product demos/promotions rank among the most popular video email marketing content topics. Video for video email messages can either be created in-house or through professional videographers. Incorporating the word "video" into the email subject line will increase the email open rates for video email messages. Read the full article »

60% of Marketers Create Video Email Messages

| | Flimp Blog - Jenn O'Meara
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Since email remains a top marketing tactic, many marketers create video email marketing campaigns to reach prospective audiences. According to the results of the 2013 Online Video Marketing and Business Video Trends Survey report, 60 percent of marketers find video email and effective way to engage prospects and customers. Especially for B2B sales lead generation, video email remains a top marketing tactic. Read the full article »

Five Tips to Creating Videos That Build Brand and Drive Sales

| | MarketingProfs - Seth Price
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Web video marketing is now a required component for brand marketing toolkits. For conversion videos, designed to increase leads and drive sales, marketers need to ensure that the video content is accessible to target audiences. Video email is an ideal way to deliver video communications to sales prospects and leads. This is one of the easiest ways to use online video to engage viewers. Read the full article »

4 Impactful Places to Post Your Video

| | Intuit Small Business Blog - Stephanie Taylor Christensen
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Incorporating video email marketing into sales and marketing communications can increase email click-through rates. Video email click-through rates can be up to 175 percent higher than static email marketing messages. Videos can be created specifically for video email campaigns or video content can be repurposed from other digital video sources. Read the full article »

Reaching Out to Clients and Customers Using Video Email

| | Flimp Blog - Chip Arndt
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Organizations should consider using calendar events, such as holidays, to create fun and entertaining video email campaigns targeted to clients and prospective customers. Video content can be a good way to deliver light-hearted messages while ultimately engaging clients and prospects. Flimp Media's Holiday 2013 video email generated a viewer watch-to-completion rate of 85 percent. Read the full article »

Marketers Boost Their Use of Video In Email Marketing, Social, And More

| | MediaPost's Online Video Insider - Daisy Whitney
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The 2013 Online Video Marketing Survey and Trends report found that marketers are using video communications as part of their digital marketing mix. Video email is used by 60 percent of marketers. Forty-nine percent of respondents use video email as part of their B2B marketing lead generation efforts. Also, 60 percent of marketers actively create and distribute social video marketing campaigns. Read the full article »

3 Tips for Using Video in Email Marketing

| | BtoB Magazine - Karen J. Bannan
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Video email is an effective tool for marketers. The results of the 2013 Online Video Marketing Survey and Business Video Trends Report, authored by ReelSEO, the Web Video Marketing Council and Flimp Media, found that 60 percent of marketers currently create video email marketing messages. Video email best practices include making video content a relevant part of the email message, ensuring the video is viewable across devices and incorporating a clear call-to-action. Read the full article »

82% Marketers Say Video Email Marketing is Effective [Survey]

| | ReelSEO - Mark R Robertson
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Fifty-one percent of respondents to the 2013 Online Video Marketing Survey and Video Trends Report said that the most effective way to market with video email content is to link to the video within the body of the email message. Sixty percent of respondents indicated that video email campaigns generate a better conversion rate than static email messages. Read the full article »

Video Email Marketing: Effective And Easy To Implement

| | ReelSEO - Courtney Gordner
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Video email marketing content can be inexpensive to produce, yet still generate a big impact. It is important to determine the length of the video, along with the video's style before creating the video for video email messages. Also consider where to host the video. For B2B video emails, the video content may need to be hosted on a non-YouTube site since many organizations block their employee's access to YouTube. Read the full article »

Online Video: Now Playing in Your Inbox

| | Associations Now - Katie Bascuas
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Eighty-four percent of the respondents who participated in the 2013 Online Video Marketing Trends Report indicated that video content is a part of their website. The report, authored by the Web Video Marketing Council, ReelSEO and Flimp Media, found that there was a 15 percent increase in the use of video email marketing messages. The National Community Pharmacists Association (NCPA) found that video email generated a 15 to 20 percent higher participation rate compared to static email content. Read the full article »

Survey: 60% of Marketers Using Video in Email

| | VideoNuze IQ - Jose Alvear
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Sixty percent of marketers currently create and distribute video email campaigns according to the 3rd annual Online Video Marketing survey. Ninety-three percent of respondents to the survey, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, are actively engaged with video communications. Video email messages are more engaging than static email content. Read the full article »

Video in Marketing Emails: Trends and Benchmarks [Infographic]

| | MarketingProfs - Ayaz Nanji
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A recent survey conducted by Email Monks found that 25 percent of marketers are "very likely" to create video email messages. Only 20 percent of marketers polled indicated that they did not plan to utilize video email campaigns. According to the Email Monks report, the most effective video email content includes training courses, product demos and product promotions. Read the full article »

More Marketers Using Video in Their Email Campaigns

| | Marketing Charts
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Sixty-percent of marketers are actively creating and distributing video email content, according to the 2013 Online Video Survey and Trends Report. The third annual report, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, found that video email campaigns are increasing. Eight out of ten marketers said video email messaging is effective. Read the full article »

5 Video Landing Page Tips To Boost Your Email Marketing Campaign

| | ResponseWise - Michael Herman
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A best practice for video marketing email campaigns is to create a a video postcard or video landing page that links from the email to the video content. The most effective video email communications utilize video content that is between :30 to :60 seconds in duration. Clear and concise messages delivered in a format that embraces brevity work the best. Read the full article »