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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

5 Predictions For Video Email Marketing…In 2020 [#2: Embedded Videos]

| | Marketing Land
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In honor of Leap Day, Litmus asked email experts about their vision for the channel in the year 2020, which is when the next Leap Day will be. Their “Email Marketing in 2020” predictions covered everything from inbox to email service provider functionality and from legislation to personalization. Here is our vision for what’s to come. Not here yet, but maybe. So, we all want the body of emails to be more interactive and support rollover images, embedded email video viewing, hamburger menus and other interactive features. Landing page redirects to view lots of videos will still be vital, but email interactivity will create new interaction flows. Read more of our predictions and happy Leap Day... Read the full article »

13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares [Insert Video #4]

| | Huffpost Business
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Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing, social media, display advertising, and search engine marketing ($22.24). Using video in email is even better. Research shows video email marketing is on the rise and has a 280 per cent higher rate of return than traditional emails. Why? Video email captures... Read the full article »

How Effective Is Video Email Marketing? [hint: VERY]

| | B2C - Adam Baetu
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Here are reasons why video works very well as an email marketing tool. Effective email marketing requires getting your message across quickly and dynamically. This is why images have power in email campaigns. In addition, online marketers are now delivering email messages with video content. The reasons why online video content stands out from other email marketing methods include: video emails save precious time; they give a voice and a face to brands; video marketing is immediate and shareable; and video in emails are engaging. Video explains complex subjects easily and provides product and service information instantly. This saves marketers time and enables viewers to consume content quickly, without wading through pages of text. Embedding video in email is easy if you do the following... Read the full article »

Email Addiction Increasing - Takeaways for Marketers [hint: use email and include video]

| | iMedia - Willie Pena
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A few weeks ago, Adobe released the results from a survey of U.S. smartphone-owning, white collar workers about their email habits. Rather than seeing a decrease in email use among Millenials due to the increase of other communication channels such as LinkedIn, Facebook, Twitter, Snapchat, FaceTime, and Skype — this group is increasing its email use, and expect to use email even more over the next few years. The main takeaway for online marketers is that they should step up their email marketing efforts by using visual images and embedding video in email because Americans are practically addicted to email, check it all times of the day and night and love watching fun marketing videos and testimonial videos in a greater percentage in email than... Read the full article »

How To Enhance Video Email Marketing For Mobile Devices

| | LondonBlog - Sean Hargrave
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Email marketers, to my mind, are napping on the job. While Web sites have become adaptive to mobile and tablet screens for all sorts of image and video email marketing, the messages that attempt to get our attention have not. Look at your mobile email inbox and see how many are virtually unreadable until you take the time to select the message and zoom in on the text. Why would marketers spend so much time getting contact details and then not bother to have a message on... Read the full article »

How To Use Video To Enhance Your Email Marketing Campaigns

| | Marketing Land - Michael Litt
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Video in email improves the click-through rate of your email campaigns by a lot. But not all email clients are compatible with video playback within a video email. Columnist Michael Litt outlines ways you can work around that issue because we are finding videos are the next best thing to being there in person and everyone should think about video email to inform and entertain viewers while being respectful their time. Video for email certainly stands out in an inbox full of text and bad formatting and effective ways to execute good video email campaigns, even when a video does not autoplay directly within the video email, include... Read the full article »

How Women Use Online Digital Content To Their Advantage

| | Manica Chetty
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Women today are making their mark and presence felt in almost every field. Women understand the importance of online marketing, how it contributes successful ventures, and most important, how to execute. Below is a vital checklist from an executive at an online digital marketing services firm for women that should be followed for successful online digital marketing results. Some “must dos” include: 1. Email marketing and Video Email: build a good email list. Update subscribers with latest company news and offers. Get new visitors to signup for your newsletters. Use free email marketing tools like Mail Chimp and others, which are often integrated with video email marketing platforms as Episend by Flimp Media 2. Use Video and Visual Content: Online video marketing is a strong way of marketing your business, products, and services. Marketing videos, product videos, and sales videos should be promoted by embedding them into your website using video marketing software and/or YouTube, Vimeo, and others; and 3. Build a quality ... [by the way, advice given isn’t just for women]... Read the full article »

Include Video Content in Your Buyers' Journey

| | Business 2 Community - Robert Weiss
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The majority of online video marketing research shows that business online video production is increasing every day because sales video and promotional videos help decision makers get the information they need quickly. If people buying your products and services are NOT busy, then they might have time to read your paperwork and figure things out, but, if they ARE busy, then they prefer explainer videos on your website and in your interactive sales collateral, such as video postcards, video FAQs, business video case studies, testimonial video, and corporate video communications so they understand your products, company culture, and the people who make your company great in fast order and can then share the ... Read the full article »

Case Study: Edmunds Increases Clickthroughs by 34% with Video Email Marketing

| | Marketing Sherpa - Courtney Eckerle
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Automotive shopping website Edmunds.com wanted to keep customers engaged through the car buying process and their original model wasn't working as well as they thought it could. So they decided to integrate video into their email marketing to change things up. In the process, they managed to increase clickthrough rates by 34%. Marketing Sherpa brings us a case study of the successful video marketing campaign. The goal was to "gently and helpfully remind the customer about Edmunds." The marketing team started the process by examining and identifying their customer (highly informed) and their challenge (retaining engagement through retargeting). They then thought of strategic places to put video in the buying process, they tested elements in email newsletters, they began to use video in B2B emails, and they made sure that content was optimized for multi-device views. John Ken, Director of Customer Retention Marketing, Edmunds.com, credits the success to his "scrappy...full in-house video team". Read the full article »

How to Start Using Video in Email Marketing

| | Social Mouths - Francisco Rosales
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Incorporating video in your email marketing isn't as difficult as it sounds, but it takes some decision making to do. For instance, would you prefer to embed the video directly into your email newsletter? Or should you use an animated GIF or a static image to get people to click to a new page? All three options carry different connotations. How about your email marketing provider - do they even support videos in their newsletter templates? Before you get started, read through this list of best practices for video email marketing. Read the full article »

Does Video Help Email Marketing?

| | Business 2 Community - Adam Baetu
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Now that you're an expert in email marketing, isn't it time to think about creative ways to deliver your content? Video email marketing has proven over time to be an improvement over static image content. Just adding the word "video" to your email marketing subject line can increase open rates by 20%! But there are a few things you should know before you begin creating and adding video content to your newsletters. You know email can be finicky, and it's no different with video content. Read the full article »

Why Video is the Next Evolution for Email Marketing

| | iMedia Connection - Zach Watson
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Although email marketing is one of the oldest forms of digital marketing still in use, it doesn't mean that it's completely irrelevant. In fact, it's importance is even greater now that email clients support HTML5. The future of video email marketing looks bright, even with a few setbacks still in its way. Visit the link for the pros and cons of adding video to your email marketing campaigns. Read the full article »

How to Avoid the Spam Folder When Using Video Email

| | BostInno - Aleksandr Peterson
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Marketing automation continues to grow as a trend in 2015 and with that you must learn a few key lessons to avoid your emails from hitting the Spam folder before they ever reach a user. The first step is to choose the right marketing automation system for your needs. The second is to identify they areas where they may potentially falter and fall victim to exile in the Spam folder. Read the full article »

Data is Optimal for Email Marketing Success in 2015

| | Fourth Source - Ohad Hecht
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The marketer's gut feeling alone cannot drive a campaign to success. There is now a wealth of data collecting opportunities to give the marketer the needed scientific proof to ensure they can make smarter predictive marketing decisions.

These are the trends in data collection that will lead to successful decision-making that is both informed and can back up those gut feelings. Read the full article »

Real-Time eMail Tactics

| | Center for Media Research - Jack Loechner
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Thirty-seven percent of enterprise organizations have sent a video email marketing campaign sometime over the last six months. This is according to the "Exploring the Benefits of Real-Time Email" published by The Relevancy Group. Video email messages generate 35 to 45 percent more plays, due in part to the growth in the use of mobile devices. Video emails viewed on mobile devices can activate a video play in one click versus two or more clicks needed to start a video in a desktop email message. Read the full article »

Marketers Debate Quality Versus Quantity in Lead Generation

| | Direct Marketing News - Perry Simpson
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Video email marketing can improve sales lead generation results. Email remains one of the best ways to nurture leads. However, especially with B2B email marketing, copy messages tend to be repetitive and bland. Video email content is a way to spice messages so recipients open and engage with the email, improving lead-gen rates. Read the full article »

Infographic: How to create the perfect marketing email

| | The Hub - Omar Akhtar
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Email subject lines containing the word "video" see a significant boost in open and click-through rates. This is one of the many benefits of video email marketing. Video emails are an effective way to optimize body content. Since people process images 60,000 times faster than text, video email messages engage recipients. Read the full article »

Micro Segmentation Tops Email Marketers' Wish Lists

| | EmailInsider Europe - Jordie van Rijn
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Forty-three percent of enterprise communicators would like to be able to create and distribute video email marketing messages. The 2014 Forrester Wave Email Marketing Vendors report found that video email is on the top of most marketers' tactical wish lists. Read the full article »