Video Marketing, Production, Advertising and Communications News - April 29, 2016

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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Reaching Out to Clients and Customers Using Video Email

| | Flimp Blog - Chip Arndt
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Organizations should consider using calendar events, such as holidays, to create fun and entertaining video email campaigns targeted to clients and prospective customers. Video content can be a good way to deliver light-hearted messages while ultimately engaging clients and prospects. Flimp Media's Holiday 2013 video email generated a viewer watch-to-completion rate of 85 percent. Read the full article »

Marketers Boost Their Use of Video In Email Marketing, Social, And More

| | MediaPost's Online Video Insider - Daisy Whitney
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The 2013 Online Video Marketing Survey and Trends report found that marketers are using video communications as part of their digital marketing mix. Video email is used by 60 percent of marketers. Forty-nine percent of respondents use video email as part of their B2B marketing lead generation efforts. Also, 60 percent of marketers actively create and distribute social video marketing campaigns. Read the full article »

3 Tips for Using Video in Email Marketing

| | BtoB Magazine - Karen J. Bannan
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Video email is an effective tool for marketers. The results of the 2013 Online Video Marketing Survey and Business Video Trends Report, authored by ReelSEO, the Web Video Marketing Council and Flimp Media, found that 60 percent of marketers currently create video email marketing messages. Video email best practices include making video content a relevant part of the email message, ensuring the video is viewable across devices and incorporating a clear call-to-action. Read the full article »

82% Marketers Say Video Email Marketing is Effective [Survey]

| | ReelSEO - Mark R Robertson
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Fifty-one percent of respondents to the 2013 Online Video Marketing Survey and Video Trends Report said that the most effective way to market with video email content is to link to the video within the body of the email message. Sixty percent of respondents indicated that video email campaigns generate a better conversion rate than static email messages. Read the full article »

Video Email Marketing: Effective And Easy To Implement

| | ReelSEO - Courtney Gordner
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Video email marketing content can be inexpensive to produce, yet still generate a big impact. It is important to determine the length of the video, along with the video's style before creating the video for video email messages. Also consider where to host the video. For B2B video emails, the video content may need to be hosted on a non-YouTube site since many organizations block their employee's access to YouTube. Read the full article »

Online Video: Now Playing in Your Inbox

| | Associations Now - Katie Bascuas
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Eighty-four percent of the respondents who participated in the 2013 Online Video Marketing Trends Report indicated that video content is a part of their website. The report, authored by the Web Video Marketing Council, ReelSEO and Flimp Media, found that there was a 15 percent increase in the use of video email marketing messages. The National Community Pharmacists Association (NCPA) found that video email generated a 15 to 20 percent higher participation rate compared to static email content. Read the full article »

Survey: 60% of Marketers Using Video in Email

| | VideoNuze IQ - Jose Alvear
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Sixty percent of marketers currently create and distribute video email campaigns according to the 3rd annual Online Video Marketing survey. Ninety-three percent of respondents to the survey, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, are actively engaged with video communications. Video email messages are more engaging than static email content. Read the full article »

Video in Marketing Emails: Trends and Benchmarks [Infographic]

| | MarketingProfs - Ayaz Nanji
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A recent survey conducted by Email Monks found that 25 percent of marketers are "very likely" to create video email messages. Only 20 percent of marketers polled indicated that they did not plan to utilize video email campaigns. According to the Email Monks report, the most effective video email content includes training courses, product demos and product promotions. Read the full article »

More Marketers Using Video in Their Email Campaigns

| | Marketing Charts
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Sixty-percent of marketers are actively creating and distributing video email content, according to the 2013 Online Video Survey and Trends Report. The third annual report, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, found that video email campaigns are increasing. Eight out of ten marketers said video email messaging is effective. Read the full article »

5 Video Landing Page Tips To Boost Your Email Marketing Campaign

| | ResponseWise - Michael Herman
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A best practice for video marketing email campaigns is to create a a video postcard or video landing page that links from the email to the video content. The most effective video email communications utilize video content that is between :30 to :60 seconds in duration. Clear and concise messages delivered in a format that embraces brevity work the best. Read the full article »

15 Mind-Blowing Facts About E-Mail

| | CMO.com - Giselle Abramovich
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Video email marketing messasges can generate a 40 percent increase in revenue compared to static email content. With more than 354 billion corporate email messages sent daily, video emails are one way to grab viewer attention. Read the full article »

7 Ways to Use Video for Small Business Marketing

| | Web Marketing Today - Jack Jostes
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Video email messages generate a 96.38 percent higher click-through rate than static email content, according to data from GetResponse. One of the easiest ways to incorporate video content into email marketing is to embed a link to the video communications behind a snapshot of the video's thumbnail image. Read the full article »

Getting First Tracks in Personalizing Video Email

| | Direct Marketing News - Ryan Joe
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A video email campaign created for SASS Global Travel by BOLD Worldwide generated a click-through rate 651 percent higher than the industry average. SASS Global Travel's video email had a 19.53 percent click through rate and the open-to-click rate was 48.03 percent. This was a 1,000 percent improvement compared to SASS Global Travel's static email marketing messages. Read the full article »

Should You Use Video in Your Email Campaigns?

| | Business 2 Community - Karen Frasca
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Forty-three percent of marketers do not create video email campaigns because they lack video content. However, according to eMarketer, 55 percent of video emails generate a higher click-through rate. Video email messages can also contribute to recipients spending more time with the email content and contribute to more viral shares. Read the full article »

Using Video in Email Marketing: To Video or Not to Video?

| | Business 2 Community - Magdalena Pietras
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One reason marketers avoid video email is due to challenges ranging from working with video files to email security issues. The HTML5 open standard should help to solve some of the technical issues encountered when creating video email content. HTML5 elements the need to rely on third-party plug-ins. Additionally, HTML5 video content is viewable across mobile devices. Read the full article »

B2B Email Gets Contextual

| | Direct Marketing News
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Gartner Research recommends that B2B marketers create email marketing campaigns that are personalized and contextually relevant. The "2013 Digital Marketer Benchmark and Trend Report" published by Experian Marketing Services found that 70 percent of B2B email messages are not personalized, resulting in a missed opportunity to engage recipients. A personalized video email campaign on behalf of Xerox's Gala netted a 29.2 percent open rate. Read the full article »

The Importance of Visual Content

| | Uberflip Blog - Vidushi Bhardwaj
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Video communications become increasingly important as audiences become more visually orientated. Video email communications generate 88 percent more audience engagement compared to static email messages. Seventy-two percent of marketers who participated in a joint survey from the Web Video Marketing Council and Flimp Media said that prospective clients are more apt to make a purchase after viewing a video email message. Read the full article »

3 Ways to Integrate Video into Email Nurture Campaigns

| | Oracle | Eloqua It's All About Revenue - Jon Spenceley
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Video email communications increase recipient click-through rate. Additionally, video email communications are trackable and should be a standard content format for B2B lead generation marketing. From a content perspective, interviews, teasers and product news are good video content formats for video email messaging. Read the full article »
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