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Last week, when YouTube officially switched everyone’s channel to the new look and feel, whether the users were ready for it or not, they also gave us a bit of an explanation as to why. Turns out, the new YouTube design has channel subscriptions surging—up 50%.

Quick quiz: YouTube cares about what?

Answer: Money, obviously. But to get to that money, they need more viewers, and viewers that are more engaged for longer periods of time. Hence, the new YouTube.

The new YouTube, which a great number of users still hate with a fiery passion, is here to stay. I’m only the messenger, and I hope you won’t shoot me for saying it, but it’s not going away. Petitions, forum comments, and flaming blog posts are not going to convince YouTube to bring back the old layout.

Why? Because the new one’s working. Users tend to subscribe to channels when they’re interested in seeing more content from that creator—it’s the ultimate compliment for a piece of video content to see a surge in subscribers as a result. If subscriptions are up, then that means more viewers are finding content they love more often and more easily.

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