Video Marketing, Production, Advertising and Communications News - June 30, 2016

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YouTube ‘Suggested Videos’ Now Favor Longest-Watched

  • Written by Mashable - Lauren Indvik
YouTube has altered its suggested videos algorithm to favor videos that are watched for the longest periods of time.

Previously, suggested videos — which appear as related videos on watch pages, or recommended videos elsewhere on — were served up based on the number of people who clicked on those videos. Now, YouTube videos that trigger the longest viewing times will be prioritized.

In a post, YouTube said the change was instated to serve up better and more relevant content to audiences. But it also seems to penalize those who create shorter videos.

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