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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Google on Better Search Presentation with Video

Google on Better Search Presentation with Video

Tuesday, December 18 2018 | Search Engine Journal
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It’s important to set ranking factors aside temporarily and think in terms of what a page element contributes to the overall meaning of the content, how it impacts and satisfies users and how those elements might help your page qualify for enhanced listings. This is also a reminder of how important non-textual content is to Google and for your traffic... Read the full article »
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11 Best Practices to Boost Land Page Conversions with Video

11 Best Practices to Boost Land Page Conversions with Video

Tuesday, December 18 2018 | Search Engine Journal
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By now, you’ve probably realized having a landing page video isn’t really an option. People simply want more video in their lives. And it’s easy to see why. It’s bite-size information that’s easy to consume and, luckily for you, easier to turn into conversions... Read the full article »
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What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers

What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers

Tuesday, December 18 2018 | Entrepreneur
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When you study the brands that are getting social media right, you notice that they all have a few things in common. In particular, they all seem to invest in high-quality video content that engages audiences, increases reach, and drives sales. The only question is, how can your business do the same?... Read the full article »
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5 Video Marketing Trends You Should Follow in 2019

5 Video Marketing Trends You Should Follow in 2019

Monday, December 17 2018 | Entrepreneur
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Ready, set, action! Now that you’ve got the scoop on the hottest video marketing trends for 2019, your business will be able to get ahead and stay ahead of the competition next year. Remember to always create entertaining and useful videos and you’ll be able to capture the attention of your audience every time... Read the full article »
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A 3 Step Plan to Creating a Video Strategy That Generates Results

A 3 Step Plan to Creating a Video Strategy That Generates Results

Sunday, December 16 2018 | Social Media Today
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When producing video content specifically to get the attention of prospects—or even to connect with those who are already interested in your industry—you need to be able to talk about things they care about. If you don’t, you’ll never even get them to click the “play” button... Read the full article »
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Artificial Intelligence: A New Step in Video Making

Artificial Intelligence: A New Step in Video Making

Friday, December 14 2018 | CDN
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AI and automation processes have suddenly become the most desired technologies for video creation. It is now capable of filming, editing, selecting and sharing videos online which results in making the ready product faster and engaging more customers. By cutting production time, the team can focus more on the creative part and what leads to the high-quality content... Read the full article »
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How Video Changed in 2018 and What That Means for Your 2019 Plans

How Video Changed in 2018 and What That Means for Your 2019 Plans

Thursday, December 13 2018 | Think with Google
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Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers looking to inspire action—a click, a sign-up, a sale—email and search were the go-to channels... Read the full article »
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5 Components of YouTube That Brands Need to Optimize

5 Components of YouTube That Brands Need to Optimize

Thursday, December 13 2018 | Ad Week
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“What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search engine on the internet right now... Read the full article »
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Why You Should Add Video to Your Content Strategy

Why You Should Add Video to Your Content Strategy

Wednesday, December 12 2018 | Business 2 Community
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You have to be careful not to create something no one will watch. You should determine the return on investment for a video before you even begin production. What are you hoping to get as a result of people viewing your content? When developing your video, make sure you consider the target audience... Read the full article »
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Twitter Video for Business: From Native Video to Video Ads

Twitter Video for Business: From Native Video to Video Ads

Wednesday, December 12 2018 | Animatron
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Social media videos are getting more popular every year. With the growing popularity, more money is poured into video marketing, especially on social media. At the same time, creating videos for social media has never been easier than today. With a great idea in mind and the right instruments, you can make a huge wave on social... Read the full article »
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As social media provides the opportunity for more people to share more information on a constantly growing number of topics, video marketing is becoming a powerful tactic for sharing information. For one thing, video tends to stand out among the clutter of links and articles that are most often shared and you can make a high quality video on a relatively small budget. People looking for information on the Web in general, are looking for a quick find—so visuals, such as videos and infographics can trump a long article in best reaching this audience.

According to a survey by Yes! Media Works, video is an important information gathering tool used by C-level executives, and particularly for those under 50.

For professional service companies, it is especially important for a client or prospect to feel comfortable with the professionals who may work on his or her account. Video marketing helps put a face and personality to a name, thus helping to build initial rapport and trust. So, do you shoot a video and wait for the leads will come?–Of course there’s a bit more to consider. The message is always key, but the quality of the video reflects the professionalism and reliability of your company. Also, you have to use and share it in the right places.

10 tips for successful video marketing:

1. Know your audience. Just like in sales, mirroring your audience is important in a promotional video. Know your desired prospect and match your dress and delivery to this audience. 2. Plan the shoot. Plan ahead the style of the shoot. Will it be a series of interviews? What will be the location? What do you want to be the audience’s takeaway? Plan this out ahead of time and you will save time and resources during the actual shoot.

3. Script, but don’t over script. Just like any other marketing tactic, content is king. Don’t sound like you are reading your brochure. Make the video conversational. Know your target audience and speak to their needs and interest. Give them valuable content. Some may disagree, but from my experience, what has worked best is to outline the points of discussion. Prepare and practice what you will say beforehand, then speak to the points without actually reading the script. You will come across as more honest and sincere then reading from a teleprompter. Remember, you can always use the magic of editing.

4. Production value can make or break a video. Use a tripod to avoid “shaky camera syndrome”. Also, take some test shots to check lighting. You may want to block the sunlight coming through the windows to avoid looking washed out or add additional lighting. You can make interesting effects with shadows to create an interesting background, especially if you are in filming front of a blank white wall. Using a wireless mic will capture the best sound for an interview type of video. We recommend using a professional to edit your video for best results.

5. Consider using a musical score. Often, promotional videos consist of short interview clips or testimonials. Keeping your content interesting and informative to the audience is helpful, but you will be surprised how adding a musical score to the background of an interview clip can give the audio more depth and appeal.

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