Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 23, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Your Video Website Needs A Strong Hosting Plan

Why Your Video Website Needs A Strong Hosting Plan

Monday, August 8 2016 | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices,... Read the full article »
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Email Marketing and Video: A Winning Combination

Email Marketing and Video: A Winning Combination

Friday, August 5 2016 | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients... Read the full article »
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7 Tips For B2B Video Marketing

7 Tips For B2B Video Marketing

Sunday, August 7 2016 | SEO Discovery
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Here we present seven helpful tips to enhance engagement with potential customers while developing a mid and long-term strategy to enhance your brand and business using video marketing and other forms of video content marketing... Read the full article »
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The Automated Video: Considerations for Publishers and Advertisers

The Automated Video: Considerations for Publishers and Advertisers

Monday, July 25 2016 | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and... Read the full article »
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Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Tuesday, July 26 2016 | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses... Read the full article »
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3 Questions To Ask Before Buying Online Video Creation Software

3 Questions To Ask Before Buying Online Video Creation Software

Tuesday, August 9 2016 | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars,... Read the full article »
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5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

Sunday, July 31 2016 | Business 2 Community
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining... Read the full article »
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How to Create Better Video Production for Your Marketing Campaign

How to Create Better Video Production for Your Marketing Campaign

Thursday, July 28 2016 | Business 2 Community
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Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers... Read the full article »
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 How Can You Make Your Videos Rank Better on YouTube?

How Can You Make Your Videos Rank Better on YouTube?

Thursday, July 28 2016 | ClickZ
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In this post, I’ll look at some of the factors which determine YouTube marketing video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.  I’ve split this analysis into visible and invisible factors, i.e. those that... Read the full article »
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Five of The Biggest Video Marketing Trends from 2016

Five of The Biggest Video Marketing Trends from 2016

Wednesday, July 27 2016 | ClickZ
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There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analyzing the most popular video marketing trends in 2016. Video marketing is not new, but the growing need for visual content turned it into one of the most appealing trends of 2016 up to now for... Read the full article »
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If Blackberry’s latest online video effort is any indication, CEOs are increasingly going to put themselves on camera and, by extension, on YouTube and online. But there are good ways and not-so-good ways to place an executive on the Web, as the company’s new CEO Thorsten Heins learned in his seven-minute YouTube video introducing himself to the world.

CEO and executive videos will become common. Because as businesses move towards more transparency that includes showcasing their executives in online video. How can you put your execs on the small screen and ensure they represent the company well? I asked Nick Balletta, CEO of technology communications company Talkpoint, which specializes in unified communications and webcasting, on his best practices for corporate online video.

Ensure the speaker is comfortable with the information presented:

“The speaker needs to be comfortable with the material they are presenting in order to provide an engaging discussion with the appropriate voice inflections,” Balletta said. “Schedule a practice session to help prepare the speaker. They’ll feel more at ease with the material.”

Avoid a “talking head:”

Make certain that the speaker doesn’t come across as a “talking head,” Balletta said. “Engage and motivate your audience with useful tips, stories and words of advice, but avoid using a string of clichés or meaningless jargon.”

Incorporate a range of visual elements:

Using b-roll and graphics can help to engage the viewers. “Audiences like to see a mix of the speaker talking with other visual or interactive elements (think of a news broadcast),” he said.

Keep it short – One to two minutes is often best, especially for introductory videos for new executives.

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