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This Week’s Online Video Marketing, Advertising and Production News

Stay informed with the latest industry news, trends, tips, and statistics about online video marketing, advertising, production and communications. We publish a wide range of news articles about business video marketing trends, content strategies, video production practices, marketing campaign results, software tools and online video platforms. Article categories include B2b video marketing, web video production, video advertising, video content marketing, YouTube marketing, mobile video marketing, social video marketing, video SEO and video communications.

  • Facebook Now Offering Shared Ad Revenue for Creators with Suggested Videos Functionality

    | Friday, 03 July 2015 | Tube Filter - Bree Brouwer |
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    Social video marketing is changing once again with an announcement from Facebook that it now offers suggested videos for users to click on, plus shared ad revenue for Creators. Now Creators and brands are eligible to receive a percentage of ad revenue that Facebook generates from suggested video content. Thanks to Facebook's updated algorithm, user newsfeeds will now show more relevant video content from well-known Creators and brands. Now when users click on a video they will be given the opportunity to view suggested videos after the content they view has finished. Content shared by their friends will generate suggested views based on what that user also watched or liked while branded content will generate suggested views that come from the same brand. The revenue split for suggested video content is anywhere between 55%-45%. The program will rollout this coming fall. Read the full article »
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  • Video Marketing is a Different Beast in the 2015 Internet Trends Report

    | Friday, 03 July 2015 | Marketing Magazine - Mel Exon |
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    In 1995 venture capital firm Kleiner Perkins Caufield & Byers (KPCB) published an Internet Trends Report that spanned all of the uses of the Internet, written by Mary Meeker. Twenty years later, Meeker is back with the 2015 Internet Trends Report and arguably the biggest change in the last two decades has to do with video marketing. Just some of the changes include: - The number of people who are online. - How many people use mobile devices to access video marketing content. Meeker predicts these video marketing trends to become big: - The rise of mixed text-based video marketing content thanks to the rise in popularity of silent video - A 'quick buy' function for users to be able to purchase products right after they view (or even during) a video. - The rise of vertical video marketing content as a dominant video format for certain media, such as Snapchat. Read the full article »
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  • Facebook Changes Its Social Video Advertising Prices After Criticism from Marketers

    | Wednesday, 01 July 2015 | The Wall Street Journal - Jack Marshall and Ben Fritz |
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    On Tuesday Facebook announced that it is changing its pricing strategy for video advertising after a backlash from marketers forced it to respond. Now marketers have a choice to pay only for video advertisements that are viewed for at least 10 seconds. Previously marketers were charged immediately after the ad began to play. This issue is part of a larger problem over what is considered "viewable" content. Facebook's response to criticism shows that it is working towards fulfilling the desires of marketers, rather than arbitrarily making decisions that solely benefit the social media platform. Read the full article »
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  • Millennials Want Content, Not Ads, From Web Video Marketing

    | Wednesday, 01 July 2015 | AdWeek - Garett Sloane |
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    As the Cannes Lions wound down over the weekend, AOL's digital prophet David Shing, a.k.a. Shingy, gave a keynote address that focused on how to advertise to the Millennial crowd. According to Shingy, whose job title is actually digital prophet, Millennials are "freaky for video". Millennials are not disinterested in brands, but they don't want to be sold to. They want meaningful content that speaks to their needs. We reported over a year ago Millennials are mostly interested in video and it seems as though the trend is only growing. Read the full article »
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  • Three Short Ways to Create Great Video Content Marketing Material

    | Wednesday, 01 July 2015 | Marketing & Social Media News |
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    What's the quickest way to get your message in front of an audience? Content marketing is all about doing that -- presenting a unified message about your product to qualified sales leads. These three short methods of creating video content marketing material will enable you to start putting into practice your own strategies that will lead to great sales leads. Just don't forget to analyze the data. Read the full article »
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  • Download This: How To Use Video In Your Marketing Automation Process

    | Wednesday, 01 July 2015 | Business2Community - Kimbe MacMaster |
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    Adding video content to your marketing automation process isn't just a maybe-we-should -- it's a must-have. Why? According to Cisco, by 2018 nearly 80% of web traffic will be video content. And it's essential content that will help you learn more about your sales leads, even better than any text-based medium. Download the new ebook from Vidyard and Marketo on how to incorporate video into your marketing automation process so you'll learn how and why this medium is a must-have. Read the full article »
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  • How to Choose a Video Production Company For Your Explainer Videos

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    You might think all video production companies can do the same thing, but when it comes to explainer videos, you want to make sure you've chosen the right people to make compelling videos for your marketing campaign. These are the top five things you should consider when picking a video production company. Read the full article »
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  • Facebook Adds Video Tab to Insights Admin Panel For Better Social Video Marketing Tracking

    | Monday, 29 June 2015 | Marketing Land - Martin Beck |
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    With the demand for video on Facebook outstripping the platform's capability to measure metrics by 4 to 1 over a six month period, Facebook finally announced this week that they have a better tool for measuring video metrics on their Pages. For a full review of the new functionality, head over to Marketing Land. Read the full article »
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  • FTC Changes Rules for Social Video Marketing Endorsements By Influencers

    | Friday, 26 June 2015 | Media Post - Erik Sass |
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    The Federal Trade Commission has updated their social media marketing guidelines to include clearer rules on video endorsements. If you happen to use YouTube Influencers for your video content, which is a great way to appeal to the Millennial market, you need to make sure you're following the rules. What are the rules? Read on to find out. Read the full article »
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  • How to Create Great Social Video Advertising

    | Friday, 26 June 2015 | Marketing Land - Andrew Waber |
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    Now that Twitter has announced auto-play functionality on their platform, and with Facebook's near domination over YouTube in terms of video plays, it's important to get to know the functionality of video advertising on social media, cause it can really make an impact for your business. These four techniques presented by Nanigans can help you figure out how to maximize your content's presence on social media. Read the full article »
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  • How to Do Right With Social Video Marketing

    | Friday, 26 June 2015 | Business 2 Community - Kylie Jane Wakefield |
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    Considering how quickly video is becoming a major part of any marketing campaign, you may want to jump in sooner rather than later. A great way to do that is to develop video content for social marketing. These four brands examined are excelling at the social media video marketing game. Read the full article »
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  • Mobile Video Advertising and Content Marketing Views Insanely Up YoY

    | Monday, 29 June 2015 | Marketing Land - Amy Gesenhues |
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    A new survey conducted by video advertising platform Ooyala claims that smartphone video plays are the number one device that is causing the massive spike in video viewing. According to the survey, video views are up 100% YoY in the 2015 Q1 and up 367% since 2013. Read the full article »
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  • Employees Benefit from Better Video Communication

    | Thursday, 25 June 2015 | Flimp Media - Wayne Wall |
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    The traditional model of employee communication, through paper, text and seminars, is starting to make way for a new mode of communication using video. This is especially evident in the area of wellness and employee benefit communication. The field is growing rapidly and Flimp Media's Episend communication solution is a great solution. Find out more about the growing trend and how you can incorporate it into your business. Read the full article »
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  • Pricing Strategies for Better Explainer Videos For Your Content Marketing Campaigns

    | Thursday, 25 June 2015 | Flimp Media - Jesse Albro |
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    So you've decided you would like to make some explainer videos for your business. Great! Explainer videos are a great way to generate new leads, especially when you add a call to action at the end of the video. Now here's the question -- how much are these videos going to cost you? And are they worth the price? Flimp Media outlines the cost of explainer videos and the pros and cons of developing a custom explainer video marketing campaign. Read the full article »
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  • Study: Four Brands Show How to Use Emotional Content to Hook Viewers

    | Thursday, 25 June 2015 | ReelSEO - Eric Hinson |
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    As a B2B video marketer, you might thing that your brand's content doesn't have an emotional side to it. We've posted B2C brand examples before of how to hook the viewer by emotion and we've also posted using micro-moments to create compelling content. Here are four more examples of B2C brands that utilize emotion to convey their brand message successfully. Learn from it so you too can create compelling content. Read the full article »
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Tips and Best Practices for Corporate & Business Videos

  • Written by MediaPost's VidBlog - Daisy Whitney
If Blackberry’s latest online video effort is any indication, CEOs are increasingly going to put themselves on camera and, by extension, on YouTube and online. But there are good ways and not-so-good ways to place an executive on the Web, as the company’s new CEO Thorsten Heins learned in his seven-minute YouTube video introducing himself to the world.

CEO and executive videos will become common. Because as businesses move towards more transparency that includes showcasing their executives in online video. How can you put your execs on the small screen and ensure they represent the company well? I asked Nick Balletta, CEO of technology communications company Talkpoint, which specializes in unified communications and webcasting, on his best practices for corporate online video.

Ensure the speaker is comfortable with the information presented:

“The speaker needs to be comfortable with the material they are presenting in order to provide an engaging discussion with the appropriate voice inflections,” Balletta said. “Schedule a practice session to help prepare the speaker. They’ll feel more at ease with the material.”

Avoid a “talking head:”

Make certain that the speaker doesn’t come across as a “talking head,” Balletta said. “Engage and motivate your audience with useful tips, stories and words of advice, but avoid using a string of clichés or meaningless jargon.”

Incorporate a range of visual elements:

Using b-roll and graphics can help to engage the viewers. “Audiences like to see a mix of the speaker talking with other visual or interactive elements (think of a news broadcast),” he said.

Keep it short – One to two minutes is often best, especially for introductory videos for new executives.

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