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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

15 Essentials to Consider When Employing Video Marketing

15 Essentials to Consider When Employing Video Marketing

Thursday, October 19 2017 | Forbes
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More and more businesses are turning to video to promote their brands as well as their products and services. Companies are becoming more business savvy about the value of video with 85% of them employing staff and resources to produce video content internally, according to a report by Hubspot.... Read the full article »
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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Wednesday, October 18 2017 | Social Media Today
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Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads... Read the full article »
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The Rise of Video in Digital Marketing [Infographic]

The Rise of Video in Digital Marketing [Infographic]

Tuesday, October 17 2017 | theEword
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »
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How Many Video Marketing Mistakes Are You Making?

How Many Video Marketing Mistakes Are You Making?

Friday, October 13 2017 | Entrepreneur
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Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time-consuming endeavor. Knowing what not to do can improve your chances for a successful video marketing campaign. Are you making these common video marketing mistakes?... Read the full article »
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YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

Thursday, October 12 2017 | Marketing Profs
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We've looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what's left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising... Read the full article »
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Create Video Content Even Mark Zuckerberg Will Like

Create Video Content Even Mark Zuckerberg Will Like

Thursday, October 12 2017 | Business 2 Community
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Mark Zuckerberg has spoken on the topic of video before and everyone knows how powerful it can be. He believes video will be what Facebook is all about within just a few years’ time. This puts anyone who does video well—and even those who are beginning to do it well—in an interesting position... Read the full article »
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Video Marketing Isn’t the Future: It’s Right Here and Now

Video Marketing Isn’t the Future: It’s Right Here and Now

Friday, October 6 2017 | Forbes
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If you’re doing any form of content marketing — blogs, presentations, white papers, seminars, etc. — and you aren’t coupling it with video, you should be. Not only does video perform better than any other form of content, it’s heavily favored by consumers. As millennials replace baby boomers as the tastemakers of this country, understanding the shifts in media consumption — particularly through mobile — will be critical to your growth as a brand or business... Read the full article »
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Why Video Marketing Has to Be a Top Priority

Why Video Marketing Has to Be a Top Priority

Tuesday, October 3 2017 | VentureBeat
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Video content marketing is such an astonishing tool, it’s developed a corona of impressive statistics around it. Video boosts click-through rates in marketing email by 200-300 percent. It increases conversion rates by 80 percent when embedded in landing pages. It helps 90 percent of customers make purchasing decisions and increases the likelihood of online purchase by 64 percent... Read the full article »
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Create a Video Marketing Strategy in 5 Easy Steps

Create a Video Marketing Strategy in 5 Easy Steps

Wednesday, September 20 2017 | Business 2 Community
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Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video and marketers using video grew their revenue 49 percent faster than non-video users... Read the full article »
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Study: Interactive Video Ads Boost Viewing Time 47%

Study: Interactive Video Ads Boost Viewing Time 47%

Monday, October 9 2017 | Mobile Marketer
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Interactive video ad engagement is associated with a purchase intent that's 9x higher than passively viewing a video ad, giving brands an early indication of the effectiveness of a marketing message. They're more cost efficient with investment going 52% further when the impact on persuasion of interactive ads is accounted for, versus ads without interactive features... Read the full article »
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You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees. And you've got ideas on how to link the investment with other media consumption.

You're unstoppable. What could go wrong? Suddenly, you get the creative from the client or their creative agency. It is one video file -- and a repurposed TV spot at that. As you shake your fist at the sky and curse your misfortune, bring these five recommendations to bear on your next campaign to ensure that the investment of your time and money is well spent.

Shoot once, repurpose five times
In today's marketing landscape, marketers don't have the time or the budget to fund multiple shoots for content creation. So, make the most out of the shoot that you already have scheduled. Whether it's a nationwide TV spot, an internal interview, or even some random B-roll, make the most of the day by bringing along some extra cameras to create additional footage. Presto! What you have now is a potential arsenal of content that can be cut and used for different needs and audiences.

Read the full story here