Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

The 8 Most Popular and Effective Uses of Video Marketing

The 8 Most Popular and Effective Uses of Video Marketing

Friday, May 4 2018 | Entrepreneur
facebook
twitter
linkedin

A custom video is a terrific tool to help companies and brands accomplish their short and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways to interact with your customers, short of a face-to-face conversation... Read the full article »
View related Online Video Advertising articles

Instagram & WhatsApp Are Getting Group Video Calls

Instagram & WhatsApp Are Getting Group Video Calls

Wednesday, May 2 2018 | Techno Wize
facebook
twitter
linkedin

Facebook announced yesterday that Instagram and WhatsApp are both getting group video chats in future updates at the ongoing Facebook Developer Conference in San Jose, California. When activated on Instagram, the explorer page will feature overhead buttons in a carousel, allowing users to swipe horizontally through subjects such as architecture, photography, and animals for more posts on specific topics. This means that users will be able to surf for more content related to their interests... Read the full article »
View related Video Platforms/Tools articles

7 Things You Can Do with an Animated Explainer Video

7 Things You Can Do with an Animated Explainer Video

Wednesday, May 2 2018 | Business 2 Community
facebook
twitter
linkedin

For most people, animated explainer video has a pretty narrow definition. It’s a video that lives on your home page and tells attention-deficient visitors all about your product or service in 1to 2 minutes. But in reality, like the little engine that could, the trusty explainer video is capable of so much more... Read the full article »
View related Web Video Production articles

Facebook vs YouTube for Marketing Videos

Facebook vs YouTube for Marketing Videos

Monday, April 30 2018 | Forbes
facebook
twitter
linkedin

A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video’s purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to help drive traffic to an e-commerce site—placement is key. In other words, where your message lives is just as important as the message itself... Read the full article »
View related YouTube Marketing articles

3 Video Marketing Strategies You Shouldn't Be Listening To

3 Video Marketing Strategies You Shouldn't Be Listening To

Monday, April 30 2018 | Business 2 Community
facebook
twitter
linkedin

Video marketing has been gaining serious steam for a while and it isn’t losing momentum. Today, 81% of businesses are invested in video marketing, which is up from 63% just a year ago. In short, the rise of video has changed how we’re consuming content and become an integral piece of the digital marketing puzzle... Read the full article »
View related Video Marketing Strategy articles

Facebook Video Ads: Best Practices for 2018

Facebook Video Ads: Best Practices for 2018

Thursday, April 26 2018 | Falcon
facebook
twitter
linkedin

Facebook video ads are like street performers. They occupy a crowded space and try to catch your attention as quickly as possible, but if they don’t deliver, you just keep moving. When it comes to performing, you want to be the main act—not a sideshow. To get views and engagement on your Facebook video ads, they need to be too good to ignore... Read the full article »
View related Social Video Marketing articles

10 Types of Visual Content That Will Improve Your Marketing Efforts [Infographic]

10 Types of Visual Content That Will Improve Your Marketing Efforts [Infographic]

Tuesday, April 24 2018 | Social Media Today
facebook
twitter
linkedin

Visuals have proven time and again to be one of the most effective ways of communicating online. Marketers need to find ways to incorporate more visual content into their strategies... Read the full article »
View related Video Industry Statistics articles

5 Ways to Ace Interactive Email Marketing

5 Ways to Ace Interactive Email Marketing

Tuesday, April 24 2018 | Mar Tech Advisor
facebook
twitter
linkedin

Don’t shy away from using video in emails. Videos connect with your audience in a meaningful way and allow you to bring an emotional approach to communication that text alone may not. Create videos that are brief, and engaging. Give important information as early as you can... Read the full article »
View related Video Email articles

6 Mobile Marketing Trends for Small Businesses in 2018

6 Mobile Marketing Trends for Small Businesses in 2018

Tuesday, April 24 2018 | Forbes
facebook
twitter
linkedin

Video does what text can’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time. Word-of-mouth is an age-old marketing tool because trust remains intrinsic among consumers. Consumers trust the experiences of others. Build that trust from the start by speaking directly to consumers through video to establish pure connectivity... Read the full article »
View related Content Marketing articles

10 Video Metrics That Will Help You Establish ROI

10 Video Metrics That Will Help You Establish ROI

Monday, April 23 2018 | Marketing Profs
facebook
twitter
linkedin

Many marketers find tracking the ROI of their video campaigns to be tricky, but that’s often the result of poorly developed strategies and improper goal-setting. Broadly speaking, all video marketing looks to do one of three things: build brand awareness and trust, increase sales, or educate and inform customers and potential customers... Read the full article »
View related Video Marketing Strategy articles

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that "social" has become the huge driving force not just for Video SEO, but for all video online.


Read the full story here