Video Marketing, Production, Advertising and Communications News - June 30, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • How to Implement a Video 1st Content Marketing Strategy To Drive Action

    How to Implement a Video 1st Content Marketing Strategy To Drive Action

    | Wednesday, 22 June 2016 | biznology |
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    The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers. Another key benefit of Video 1st for your content marketing strategy is that all the keywords you use are connected and coordinated with one another. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives. Is this the first time you’ve heard of this approach?... Read the full article »
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  • Web Video Production is Red Hot. Is it worth the investment?

    Web Video Production is Red Hot. Is it worth the investment?

    | Thursday, 16 June 2016 | RipMediaGroup |
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    Ok, online video production continues to explode in popularity. Companies of all shapes and sizes are turning to video to share their story with the world. So, why aren’t you? It’s all about the proof, right? Here are some KPI’s that might help inform you as to why web video production is a vital component of marketing.  If you want to watch a video and learn all this in 49 seconds, see below... Read the full article »
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  • 7 E-Commerce SEO Trends in 2016 [#4 – Video Marketing]

    7 E-Commerce SEO Trends in 2016 [#4 – Video Marketing]

    | Tuesday, 14 June 2016 | Search Engine Land |
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    Few types of online business can benefit from video SEO marketing more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving. Below, I’ve compiled a list of seven important video SEO marketing trends you should be paying attention to... Read the full article »
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  • 12 Reasons Why Video Content Marketing is Changing Everything for Traditional Media

    12 Reasons Why Video Content Marketing is Changing Everything for Traditional Media

    | Tuesday, 31 May 2016 | tubular insights |
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    2016 sees video marketing firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media need to deliver video content to the audience on the audience's terms. Let’s explore these 12 reasons video content marketing is changing everything for traditional media... Read the full article »
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  • How Companies Can Leverage The Insatiable Demand For Video Content Marketing

    How Companies Can Leverage The Insatiable Demand For Video Content Marketing

    | Friday, 10 June 2016 | Forbes |
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    Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content marketing over all other content choices.  Video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product over reading about it. For those companies that have yet to catch onto the need to provide video content, time appears to be running out before this technological legacy advances onto the next stage in content evolution and life as we know it... Read the full article »
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  • Insider’s Guide to Producing a Top-Notch Educational Video Series for B2B Marketing

    Insider’s Guide to Producing a Top-Notch Educational Video Series for B2B Marketing

    | Monday, 13 June 2016 | Business 2 Community |
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    How many times have you looked up a tutorial video on YouTube? Have you thought of using an educational video series as a way to generate leads? The main reason why it’s worth investing so much time and money producing an educational video series is because it sets you apart as an expert in your field. The benefit we’re talking about is how you educate people that your product can help ease the problems they’re having. And you’ll be surprised by how much people actually like to... Read the full article »
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  • How to Successfully Use Video Email Marketing – Strategy & Structure

    How to Successfully Use Video Email Marketing – Strategy & Structure

    | Monday, 06 June 2016 | Digital Doughnut |
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    Before you start with your video in email campaign, you need to know the answers to questions such as – why do you wish to create the video email marketing campaign? Is it to show a glimpse of your work culture? Is it to give a 360-degree view of your product? Is it to make your subscriber feel more welcome? This is why you need a strategy. In this post, we’ll look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns, a free PDF overview is available too... Read the full article »
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  • Video SEO Marketing: How Transcripts Help Rank Your Videos

    Video SEO Marketing: How Transcripts Help Rank Your Videos

    | Monday, 30 May 2016 | orange vine |
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    With video becoming more and more important for search engine visibility these days, the use of transcripts on video pages helps in a big way. Search engines robots can’t read or understand the video content itself which is why text needs to be placed on the page where the video player is placed. If you think you’ll be able to score high in search engines without providing any extra content then you’ll be sorely mistaken! To start with, it’s the page, in which the video is placed, that offers search engines the juice and not... Read the full article »
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  • How Our Video Became Viral with 500,000+ Views in Two Days

    How Our Video Became Viral with 500,000+ Views in Two Days

    | Saturday, 11 June 2016 | Your Story |
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    The response is overwhelming, as we were expecting 30,000-40,000 video views when I planned the video concept. I want to share the key learnings so that you can also make marketing videos that have a wide impact, as part of your content marketing. Her are eight things we did to reach success; we hope it helps you too... Read the full article »
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  • Millennial Marketers Pick Social And Video For Web Video Advertising

    Millennial Marketers Pick Social And Video For Web Video Advertising

    | Tuesday, 31 May 2016 | Center For Media Research |
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    According to data from a new survey by video editing masters at Magisto, marketing trends for small and medium-sized businesses are shifting from traditional channels, (print, radio and television advertising, and classic word-of-mouth marketing) as millennials implement new, more viral digital practices, like social media and particularly online video. Social is the new mass media. 92% of millennials at SMBs lead with social media in their marketing strategy (as important as word-of-mouth marketing), while 79% of baby boomers lead with traditional WOM in their marketing strategy. Social media is the new word of mouth for SMB millennial marketers, according to the survey. The report says that traditional marketing goals have... Read the full article »
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  • 12 New Strategy Slides Every Video Marketer Should Read Right Now

    12 New Strategy Slides Every Video Marketer Should Read Right Now

    | Monday, 06 June 2016 | tubular insights |
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    Mary Meeker, legendary venture capitalist at Kleiner Perkins Caufield & Byers and former securities analyst at Morgan Stanley, presented her 2016 Internet Trends Report, and marketers of all disciplines should take time out to read the findings. I’ve pulled out the most compelling slides relevant to video marketing strategy that I think every video marketer should read right now... Read the full article »
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  • 5 Reasons Why Using Web Video Production is the Best Method of Advertising

    5 Reasons Why Using Web Video Production is the Best Method of Advertising

    | Monday, 20 June 2016 | The Sequiter |
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    Online video production is one of the newer advertising methods available today. Web video production for online advertising started to gain popularity in 2010 where there was a 40% rise in online digital productions. According to Bright Roll, 94% of advertising executives at the time were planning to invest more in online video production to be used for ads. When you look at the benefits of online video production, it is not hard to see why. It is cost effective and leads to an increase in... Read the full article »
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Long-tail Search Marketing: SEO how-to content and videos earn 9% conversion rate

  • Written by Marketing Sherpa - Adam T. Sutton
SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here
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