Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 25, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

71 Ways to Get more Views and Subscribers on Youtube

71 Ways to Get more Views and Subscribers on Youtube

Thursday, August 25 2016 | VloggingPro
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Maybe you’re already a more experienced YouTube with a couple of thousand subscribers and wondering how you can get more subscribers on youtube. Maybe you have just created your Youtube channel and you don’t know how to get subscribers or get more views on your youtube videos No matter where you are in your YouTube journey, every Youtuber has at one point asked himself how he or she can get more results... Read the full article »
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6 Important Elements To Implement When You Produce A Marketing Video

6 Important Elements To Implement When You Produce A Marketing Video

Tuesday, August 23 2016 | Web Video Marketing Council
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The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »
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The Power Of Online Video In Near Future … Actually, Right Now! [Infographic]

The Power Of Online Video In Near Future … Actually, Right Now! [Infographic]

Monday, August 15 2016 | Web Video Marketing Council
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Did you know that by the year 2019, 80% of consumer Internet traffic worldwide will be consumer internet video traffic? Video-on-demand traffic will double what it is presently by 2019, and HD video will be 70% of this total. Social media video will drive... Read the full article »
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Show Not Tell: The Value Of An Inspirational Recruitment Video

Show Not Tell: The Value Of An Inspirational Recruitment Video

Thursday, August 18 2016 | Web Video Marketing Council
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Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »
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3 Mobile Video Marketing Distribution Tactics To Get Past Ad Blockers

3 Mobile Video Marketing Distribution Tactics To Get Past Ad Blockers

Wednesday, August 17 2016 | Web Video Marketing Council
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Ad blocking technologies is not a new thing, but the use of video ad blockers is expected to grow exponentially over the coming years. Consumers are turning to and paying for ad blocking software due to poor targeting and a lack of personalised and irrelevant content. In fact, an Accenture survey (1) reveals that... Read the full article »
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B2B Product Videos And Demos: Top Tips For Value & Engagement

B2B Product Videos And Demos: Top Tips For Value & Engagement

Tuesday, August 16 2016 | Web Video Marketing Council
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »
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What is Video Retargeting and How Can I Use it in My Marketing?

What is Video Retargeting and How Can I Use it in My Marketing?

Tuesday, August 16 2016 | 4 Hoteliers
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »
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Latest Big Video Industry Stats for Online Video [Free Strategy Webinar Sept. 2016]

Latest Big Video Industry Stats for Online Video [Free Strategy Webinar Sept. 2016]

Wednesday, August 17 2016 | tubular insights
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Our online video marketing and video communications experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you'll learn the following... Read the full article »
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4 Tips To Optimize Your Videos for Autoplay

4 Tips To Optimize Your Videos for Autoplay

Friday, August 19 2016 | Yum Yum Videos
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay... Read the full article »
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Top Online Video Creators Across Social Video Marketing: July 2016

Top Online Video Creators Across Social Video Marketing: July 2016

Thursday, August 18 2016 | tubular insights
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Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular's ranking leaderboards. This month, take a look at... Read the full article »
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SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here