Video Marketing, Production, Advertising and Communications News - May 1, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • Video Marketing Guide & Digital Marketing White Papers

    Video Marketing Guide & Digital Marketing White Papers

    | Thursday, 28 April 2016 | koozai |
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    Koozai, London & Southhampton UK, has a wonderful arsenal of 20+ white papers and help guides for marketing and communications professionals. Their Video Marketing Guide, 3rd Edition is particulary helpful for online video marketing experts and offers valuable b2b video marketing help tips. The other guides related to SEO, website conversion, and social media marketing will inspire as well... Read the full article »
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  • 12 Statistics Why Legal Firms Should Be Using Video Marketing

    12 Statistics Why Legal Firms Should Be Using Video Marketing

    | Wednesday, 20 April 2016 | Hit Search |
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    Video marketing is one of the biggest content marketing trends of the last several years. The growth of video sharing via social media and increased bandwidth allows your legal firm to really start diving into the video marketing space. So here are twelve statistics that show just why you should be using video marketing... Read the full article »
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  • What Those Popular Tasty Marketing Videos Teach Us About Multichannel Marketing

    What Those Popular Tasty Marketing Videos Teach Us About Multichannel Marketing

    | Tuesday, 12 April 2016 | Content Standard |
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    If Tasty online marketing videos are taking over your Facebook News Feed, consider yourself front-and-center for a lesson in how multichannel marketing is evolving. In the fragmented, multichannel marketing world, brands consider which platforms deserve the bulk of their resources, and build out video content from that perspective. Tasty bet on... Read the full article »
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  • It’s Time for a Rethink on Online Video Marketing for 2016

    It’s Time for a Rethink on Online Video Marketing for 2016

    | Tuesday, 12 April 2016 | Mobile World Live |
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    Operators need to position online video marketing as a basic service like voice, rather than continuing to see it as a value added service, Huawei chief Eric Xu said. If that’s the case, we need to revisit the network, the organizational set-up, the operating model and the skill sets in the workforce, whether those are sufficient enough to support video as a basic service like voice. Xu also claimed that telcos are “better positioned” in online video services because... Read the full article »
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  • Top Social Media Marketing Trends to Help Marketers Dominate In 2016 [Video Marketing #2]

    Top Social Media Marketing Trends to Help Marketers Dominate In 2016 [Video Marketing #2]

    | Tuesday, 12 April 2016 | Clapway |
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    In 2015, video content was the king of social media and digital marketing strategies and for 2016 video content is witnessing substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine by... Read the full article »
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  • 8 Tips for Freelance Video Production Editors Dealing With the Business Side of Post-Production

    8 Tips for Freelance Video Production Editors Dealing With the Business Side of Post-Production

    | Monday, 18 April 2016 | Fstoppers |
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    Skilled videos production editors have started to see the value in being hired for contract work. It’s a great supplement income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor. Everyone’s situation will be a bit different, but I hope that some of the methods and reasoning help you increase... Read the full article »
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  • How to Boost Content Communications With Video Marketing

    How to Boost Content Communications With Video Marketing

    | Wednesday, 20 April 2016 | Ragan’s PR Daily |
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    Video content marketing is the new normal for companies and marketing and communications teams eager to find relevance in a cluttered and ever-evolving landscape. The promise of sight, sound, motion and story—along with guaranteed viewership—is a promising alternative to the engagement shackles that we’ve chained ourselves to for the past two decades. What makes video marketing so promising? In a nutshell, the industry is maturing and realizing that we have other tools out there that are affordable and easy to execute. It’s also pretty easy to launch a video content campaign as you no longer need to... Read the full article »
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  • Why Social Media Needs Video Marketing

    Why Social Media Needs Video Marketing

    | Friday, 15 April 2016 | Tim Mulligan |
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    Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statement that it was placing a new video tab at the centre of its mobile app, facilitating online video discovery and sharing. In the same week, under fire Twitter revealed that it would allow and use video for... Read the full article »
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  • Why and How Video Content Marketing Works for Luxury

    Why and How Video Content Marketing Works for Luxury

    | Tuesday, 19 April 2016 | Luxury Daily |
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    Content marketing is a buzzword in the marketing world, but what does that actually mean and what is its role for luxury brands? Content marketing, or branded content, is brand-related content with which consumers, or in our case, luxury consumers, actually choose to engage. It has value for the audience first – whether entertainment, information or other value – and the brand second. Using long-form marketing videos in a series is very effective because everyone loves... Read the full article »
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  • Improving Patient Care Through Critical Video Communications

    Improving Patient Care Through Critical Video Communications

    | Monday, 21 March 2016 | Health Data Management |
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    In this exclusive interview from HIMSS, Hemant Goel President of Spok talks about how targeted technology solutions allow for healthcare providers to engage in critical communications in ways that are both effective and patient centered. He also discusses what an organization should look for in a software solution to improve patient care and satisfaction... Read the full article »
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  • You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    | Thursday, 14 April 2016 | The Web Video Marketing Council |
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    Stop-motion, moving images and objects in small increments to create an illusion of movement is as old as cinema itself and important to consider for your online marketing videos. One of the first animation techniques discovered by filmmakers, stop-motion, helped instill viewers with a sense of awe for early cinema. It was all about the magic of movement and stop-motion video production techniques has evolved over the years, but it hasn’t lost its magic for online video marketing because... Read the full article »
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  • Comprehensive Guide to Web Video Advertising in 2016

    Comprehensive Guide to Web Video Advertising in 2016

    | Wednesday, 30 March 2016 | Marketing Land |
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    Increasingly, consumers are cutting their ties to traditional media and turning to digital online video for discovery, entertainment and brand awareness. In 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. To get the most out of your video advertising, develop a cross-channel strategy and keep in mind the following best practices video ad market strategies... Read the full article »
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Long-tail Search Marketing: SEO how-to content and videos earn 9% conversion rate

  • Written by Marketing Sherpa - Adam T. Sutton
SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here
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