Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Four Ways for B2B Brands to Crush It on YouTube

Four Ways for B2B Brands to Crush It on YouTube

Sunday, March 18 2018 | Forbes
facebook
twitter
linkedin

When building out your brand, it's important to put a face to your company's name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining... Read the full article »
View related YouTube Marketing articles

Breaking Down the Components of an Effective B2B Video

Breaking Down the Components of an Effective B2B Video

Monday, April 2 2018 | LinkedIn Marketing Solutions Blog
facebook
twitter
linkedin

With all five of these components accounted for, it’s pretty hard to go wrong. The beauty of B2B video is in its almost limitless possibilities for creative and unique content. Enjoy the flexibility, but make sure you adhere to the principles of simplicity, technical quality, script clarity, concise length, and actionable next steps... Read the full article »
View related B2B Video Marketing articles

What You Really Need to Know About Explainer Videos

What You Really Need to Know About Explainer Videos

Friday, April 6 2018 | Forbes
facebook
twitter
linkedin

Whether you’re marketing a simple product or a complex piece of software, an explainer video can do a better job of telling your story. Explainer videos far outpace blog posts or traditional webpages in terms of user engagement. The following is an interview to help startups navigate the use of such videos successfully... Read the full article »
View related Video Communications articles

Stop Thinking of Video Content Like TV: Creating a Modern Video Experience

Stop Thinking of Video Content Like TV: Creating a Modern Video Experience

Thursday, April 5 2018 | Sky Word
facebook
twitter
linkedin

Video is evolving in its form, with live video, 360-degree video, and virtual reality creating new and immersive ways to consume video. But the platforms and framework for these experiences are undergoing rapid change, and enterprise brands need to adapt. It’s no longer enough to be a video creator. Brands have a chance to take control of the data science and distribution behind their video content, creating a more comprehensive experience that offers more value to businesses and their customers... Read the full article »
View related Web Video Production articles

The Complete Beginners Guide to Live Streaming

The Complete Beginners Guide to Live Streaming

Wednesday, April 4 2018 | Nibletz
facebook
twitter
linkedin

Live streaming is the current trend in the market as far as video marketing is concerned. With simple equipment like a smart phone, a considerably strong internet connection and live streaming software, it is now possible for any business or individual to start streaming live from anywhere and at any time. Nevertheless, if one is aiming for streaming high quality content, it’s necessary to make use of a high-definition camera, software or hardware encoder, capturing device and a host to stream the video... Read the full article »
View related Video Communications articles

5 Video Marketing Trends to Watch out for

5 Video Marketing Trends to Watch out for

Tuesday, April 3 2018 | Business 2 Community
facebook
twitter
linkedin

When it comes to content marketing, videos play a bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most powerful content marketing strategies and most marketers are investing in it without hesitation. Neil Patel is one of those marketers who plans to spend $144,000 on video marketing in 2018... Read the full article »
View related Video Industry Statistics articles

Make Video Work for You: 6 Ways to Up Your Content Marketing Game

Make Video Work for You: 6 Ways to Up Your Content Marketing Game

Monday, April 2 2018 | E Content
facebook
twitter
linkedin

When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of... Read the full article »
View related Content Marketing articles

4 Ways B2B Marketing Should Be Using Mobile Video

4 Ways B2B Marketing Should Be Using Mobile Video

Monday, April 2 2018 | Ad Week
facebook
twitter
linkedin

Since mobile video is still new to B-to-B marketing, getting in at ground zero will mean overcoming challenges building an actionable mindset within organizations resistant to change. Does it seem daunting? Sure, but by now, you already know it’s worth it... Read the full article »
View related Mobile Video Marketing articles

10 Uses of Video for B2B Marketing

10 Uses of Video for B2B Marketing

Thursday, March 29 2018 | Mar Tech Advisor
facebook
twitter
linkedin

Visual information is easy to digest, less time consuming to comprehend, and leaves a lasting impression. Video content is dynamic and stands out more than text content, hence it grabs more attention than a simple text-based email or pdf. Since B2B customers form a relatively smaller target segment than B2C, it’s easier to create more personalized content that makes them feel more connected to a brand... Read the full article »
View related B2B Video Marketing articles

3 Hacks for Optimizing Video Across Social Media Platforms

3 Hacks for Optimizing Video Across Social Media Platforms

Thursday, March 29 2018 | The Sociable
facebook
twitter
linkedin

Online video for business has the power to attract new clients, drive revenue, and bolster brand awareness when combined with platforms like YouTube, Facebook, and Instagram. The jury is back! Attention spans are down and forcing potential customers to scroll through lines of tiny text on mobile devices through squinting eyes isn’t going to cut it anymore for businesses. Costs for online video production and editing have fallen significantly in recent years, and according to The Guardian, “you no longer need to be a... Read the full article »
View related Social Video Marketing articles

SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here