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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

Thursday, November 10 2016 | Web Video Marketing Council
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
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3 Ways To Use Video For Your Business Marketing Strategy

3 Ways To Use Video For Your Business Marketing Strategy

Wednesday, November 9 2016 | Web Video Marketing Council
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With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
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Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Monday, November 7 2016 | Web Video Marketing Council
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Content marketing is a big part of Internet marketing. People are more intrigued and engaged by videos. You too can benefit from video marketing and here are some three creative ways to increase... Read the full article »
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3 Top Tips For Shooting Marketing Videos On Your Smartphone

3 Top Tips For Shooting Marketing Videos On Your Smartphone

Wednesday, October 19 2016 | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
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 5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

Wednesday, November 16 2016 | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
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How To Humanize Your Brand Through Video And Social Media

How To Humanize Your Brand Through Video And Social Media

Tuesday, November 15 2016 | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
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Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Friday, November 18 2016 | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
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FREE - Video Communications Research Library & White Papers

FREE - Video Communications Research Library & White Papers

Monday, November 21 2016 | TradePub.com
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This is great for video communications and marketing experts and novices. Check out this #1 Resource for Free Video Communication Research, White Papers, Reports, Case Studies, Magazines, and eBooks... Read the full article »
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How Brand Marketers Measure Digital Video Advertising

How Brand Marketers Measure Digital Video Advertising

Monday, November 14 2016 | eMarketer
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US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
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10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

Monday, November 21 2016 | Trader Planet
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Here are ten tips for marketers to reach Black Friday and Cyber Monday customers with video email and key components of ready-to-use templates that drive successful holiday email campaigns... Read the full article »
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SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here