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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

7 Tools to Help Boost Your YouTube Performance

7 Tools to Help Boost Your YouTube Performance

Wednesday, January 10 2018 | Social Media Today
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YouTube's not the only video marketing platform anymore, but it's still the biggest, with more than just their 1.5 billion monthly logged-in viewers consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination. If you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list... Read the full article »
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5 Reasons Why HR Professionals Should Use Video

5 Reasons Why HR Professionals Should Use Video

Wednesday, January 10 2018 | HR News
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Videos have been around for a long time and there are many reasons for their success. They’re adaptable, relatable, engaging, and provide information in an exciting way. Their range is diverse and not bound to one specific group. Formats include explainer videos, personalized videos, tutorials via webinars… the list goes on! This is just one of the reasons why corporations and organizations are using videos for their internal and external communications... Read the full article »
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31 Surprising Video Marketing Facts You Need to Know [Infographic]

31 Surprising Video Marketing Facts You Need to Know [Infographic]

Tuesday, January 9 2018 | Social Media Today
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Video is a powerful motivator. Online video has exploded during the last 5 years with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all internet traffic, according to recent studies... Read the full article »
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How Public Relations Agencies Are Becoming Top Creators of Video Content

How Public Relations Agencies Are Becoming Top Creators of Video Content

Tuesday, January 9 2018 | Forbes
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The world of media and entertainment is getting increasingly competitive. Today there are hundreds of digital video services competing for views and attention. In this environment, public relations firms have face the monstrous challenge of staying relevant by effectively communicating with the target audiences of their clients, despite the massive amount of digital content already out there... Read the full article »
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The Single Thing You Must Do with Video in 2018

The Single Thing You Must Do with Video in 2018

Tuesday, January 9 2018 | Business 2 Community
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By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have to ensure you stay ahead of the competition. So, what’s the one thing you can do to help yourself with video on social media platforms, such as Facebook, that will help improve your marketing metrics for 2018?... Read the full article »
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The State of Video Marketing: Distribution, Format and Budget Trends

The State of Video Marketing: Distribution, Format and Budget Trends

Tuesday, January 9 2018 | Marketing Profs
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According to recent research from Magisto, marketers say social media is the best distribution channel for digital videos. The report was based on data from a survey conducted in July and August 2017 among 500 marketing decision makers in the United States working for businesses of various sizes. The most commonly used distribution channels for marketing digital videos are websites and social networks... Read the full article »
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Develop a Social Video Monetization Strategy

Develop a Social Video Monetization Strategy

Tuesday, January 9 2018 | Customer Think
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Historically, companies have seen platforms like YouTube and Facebook solely as marketing opportunities. As a result, they’ve invested less in producing high-quality entertainment specifically for them and instead, reserved budget for big campaigns distributed via traditional outlets like television... Read the full article »
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Drive Higher Engagement with Video Email Campaigns

Drive Higher Engagement with Video Email Campaigns

Monday, January 8 2018 | Martech Advisor
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Playable’s launch of the Emarsys Marketing Platform integration will enable marketers to easily add video content to their email campaigns and drive higher response and engagement rates. Playable enables digital marketers and publishers to embed video within their email campaigns, including live video streaming and high-resolution retina-quality video with sound... Read the full article »
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6 Best Video Marketing Practices in 2018

6 Best Video Marketing Practices in 2018

Friday, January 5 2018 | Business 2 Community
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Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions, getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin... Read the full article »
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Thinking about Video to Promote Your Dental Practice? 6 YouTube Must Haves

Thinking about Video to Promote Your Dental Practice? 6 YouTube Must Haves

Friday, January 5 2018 | Dentistry IQ
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When launching a video marketing plan for your business, resist the temptation to just grab your cell phone, hit record, and upload. Take time to make your video stand out. Think about the impression you want your audience to have after viewing the video. While videos are an investment, they can be the key to helping your practice stand out from the competition... Read the full article »
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SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase.

Some consumers are "do it yourself"-ers. When their dishwasher breaks, they find the broken part, look up the part number, and enter "SparkleWash SW541D" into a search engine to find a replacement.

These types of searches are often called "long-tail." They are used by a small number of people who are looking for something very specific. They can drive highly qualified traffic to a website, and Ali Irani, President, MI Technologies, used them to build his business.

Irani's team sells replacement television parts online. To target long-tail searches, his team created FixYourDLP.com, a site that teaches visitors how to replace specific parts in specific televisions. Once visitors learn how to make repairs, they can click to visit the team's e-commerce site to buy the parts they need.

"There are hundreds of different TVs and they are compatible with about 200 to 250 different part numbers. So we created a matrix between TV models and part numbers and got very specific with our content," Irani says. "If you [search for] 'Samsung' with a model number and 'bulb' or 'lamp,' chances are that you will get a direct hit on one of our pages, particularly a page that is dedicated to that Samsung TV."

Creating these pages earned great results for the team:

  • About 80% of all the site's traffic comes from organic search

  • Visitors spend longer than 5 minutes on the site, on average

  • 9% of visitors to FixYourDLP.com make a purchase

  • 7% of visitors to Discount-Merchant.com (the team's e-commerce site) make a purchase


We sat down with Irani to understand how conversion rates like these are possible, and how his team created webpages that attract and convert inbound traffic from long-tail search. Here are the top tactics he highlighted.

Tactic #1. Create helpful, focused webpages

The idea of repairing a television intimidates most people. The goal of FixYourDLP.com is to help consumers overcome this hesitation and build their confidence through how-to content, Irani says.

one of the team's pages is devoted to replacing a lamp in a JVC television. It includes:

  • Video demonstration - A two-and-a-half minutes video demonstrates how to replace the part and is displayed just above the page's fold

  • Images and instructions - Immediately below the video, the page lists more technical information, such as a list of other models the part can be used in. This is followed by step-by-step instructions on how-to replace the part, complete with 14 images

  • "Buy Now" button - At the bottom of the page, visitors can click this button to purchase the product on the team's e-commerce site, Discount-Merchant.com


The team has dozens of these pages, each with images and instructions on how to replace a specific part in a specific television. More than 50 of the pages include a video.

Read the full story here