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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

How to Write a Script for Video in 3 Steps

How to Write a Script for Video in 3 Steps

Wednesday, November 28 2018 | Forbes
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HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54% of respondents wanted to see video from brands they support. In research reported this month, the company found video was showing up in coveted “Featured Snippet” locations in Google search results... Read the full article »
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How to Create Highly Engaging Social Media Videos

How to Create Highly Engaging Social Media Videos

Wednesday, November 28 2018 | Business 2 Community
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If you’re active on social media, you’ve likely watched a video within the past few hours. It’s no secret that video content has taken off, completely transforming the way brands reach and engage with customers. Video marketing allows you to deliver messages more effectively while connecting with your audience through storytelling elements better than text and still images ever can... Read the full article »
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Can Opt-In Video Marketing Really Work?

Can Opt-In Video Marketing Really Work?

Tuesday, November 27 2018 | Forbes
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The strategy is simple: pay people to watch ads. If it takes an incentive to attract attention, pay the price, whether it’s a coupon, additional content, or something else prospects consider attractive... Read the full article »
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How to Target Your Facebook Video Marketing Strategy

How to Target Your Facebook Video Marketing Strategy

Tuesday, November 27 2018 | The Drum
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For many brands, Facebook video marketing is the perfect way to break through the noise and make an impression. However, this is also the point at which many businesses say, "I'm doing Facebook videos, but I'm not seeing results. What gives?" Sorry to be the bearer of bad news, but you can't expect all videos to attract engagement. Every brand wants to create a viral video, but let's take it one step at a time... Read the full article »
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How Brands Are Resurrecting ‘How To’ Video Content

How Brands Are Resurrecting ‘How To’ Video Content

Thursday, November 22 2018 | Skyword
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It’s easy to get caught up in the latest content marketing discussions and think every piece of content you create needs to be forward-thinking or highly sophisticated. As some of these examples have shown, the how-to videos brands are creating today are more than just the restricted step-by-step tutorials of the past... Read the full article »
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Why You Should Use Live Streaming for Your Business [Infographic]

Why You Should Use Live Streaming for Your Business [Infographic]

Thursday, November 22 2018 | Digital Information World
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Video-based content is an essential part of digital marketing strategies due to its high likelihood of attracting potential customers, but advertisers and marketers often ponder the usefulness of live streaming in this capacity. Live streaming offers numerous unique benefits when it comes to spreading the word about a product or service. For example, it can be set up as an event that people have to attend, creating an air of exclusivity around whatever is being advertised... Read the full article »
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3 Ways to Rock Your Small Business Holiday Marketing

3 Ways to Rock Your Small Business Holiday Marketing

Wednesday, November 14 2018 | CBS8
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What is the most important part of selling online? Price? Availability? 2-day shipping? Nope, nope, and nope. As it turns out, selling online often requires some sort of emotional connection. If people feel good about your business or product, they’re more likely to buy it. That's where your e-newsletter (generally) and video (specifically) come into play. Your e-newsletter is great because it’s a personal connection with your tribe, and even better, they’ve opted-in—they want you to message them... Read the full article »
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85% of Millennials Said They’ve Made a Purchase after Viewing a Marketing Video

85% of Millennials Said They’ve Made a Purchase after Viewing a Marketing Video

Monday, November 12 2018 | Marketing Charts
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Video marketing has been growing in popularity recently and new statistics from a Brightcove study provide some reasons behind why that’s the case. More than three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video... Read the full article »
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Here’s Why Every Business Needs a Video Marketing Strategy

Here’s Why Every Business Needs a Video Marketing Strategy

Friday, November 9 2018 | Best Techie
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We live in a fast-paced world where life’s tempo changes every day. Everyone is extremely busy, and the information consumption process goes very quickly. This makes marketers’ jobs a lot harder as promotion materials should be short and compelling so the person who sees them wants to buy the goods. Years ago, the most popular promotion materials were text based, but nowadays everyone’s too busy to read. That’s why video materials invaded the marketing field. It’s much easier to ‘show’ rather than ‘tell’ a story to potential customers... Read the full article »
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Small Business Guide to YouTube Marketing [Infographic]

Small Business Guide to YouTube Marketing [Infographic]

Thursday, November 8 2018 | HeadWay Capital
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By the year 2021, a million minutes of video will cross the internet every second of the day. And as early as 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, every small business needs to get serious about the definitive video content site... Read the full article »
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Google-owned YouTube rolled out a number of new initiatives to lure more marketers to the video-sharing site and to ad opportunities in video across the Web. The goal is to build on YouTube’s growing success with video advertising including its early AdWords for video efforts.

On average, YouTube video ads drive a 20% increase in traffic to a business’ Web site and a 5% increase in searches for that business, according to a blog entry YouTube posted quietly over the weekend.

That’s why Google has now officially opened Google AdWords for video to everyone. The ad process is similar to search advertising — buyers bid on the ads and pay for clicks. Video ads can be promoted by keyword, shown against specific content, or linked into a YouTube account so existing videos can feed the campaign, said Baljeet Singh, YouTube group product manager, who authored the blog post.

“With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel after viewing your ad,” Singh said.

YouTube is also giving away a $75 credit for each new AdWords business, with plans to distribute $50 million in free Google AdWords buys to help 500,000 businesses get into video, Singh said.

If brands need a helping hand to get started making videos, YouTube also created a playbook for advertisers and it’s a hefty 121 pages.

Read the full story here