It’s important to set ranking factors aside temporarily and think in terms of what a page element contributes to the overall meaning of the content, how it impacts and satisfies users and how those elements might help your page qualify for enhanced listings. This is also a reminder of how important non-textual content is to Google and for your traffic... Read the full article »
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By now, you’ve probably realized having a landing page video isn’t really an option. People simply want more video in their lives. And it’s easy to see why. It’s bite-size information that’s easy to consume and, luckily for you, easier to turn into conversions... Read the full article »
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When you study the brands that are getting social media right, you notice that they all have a few things in common. In particular, they all seem to invest in high-quality video content that engages audiences, increases reach, and drives sales. The only question is, how can your business do the same?... Read the full article »
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Ready, set, action! Now that you’ve got the scoop on the hottest video marketing trends for 2019, your business will be able to get ahead and stay ahead of the competition next year. Remember to always create entertaining and useful videos and you’ll be able to capture the attention of your audience every time... Read the full article »
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When producing video content specifically to get the attention of prospects—or even to connect with those who are already interested in your industry—you need to be able to talk about things they care about. If you don’t, you’ll never even get them to click the “play” button... Read the full article »
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AI and automation processes have suddenly become the most desired technologies for video creation. It is now capable of filming, editing, selecting and sharing videos online which results in making the ready product faster and engaging more customers. By cutting production time, the team can focus more on the creative part and what leads to the high-quality content... Read the full article »
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Video has always been a powerful way to advertise, but until recently, that power was limited to driving mass reach, brand awareness, and consideration. For marketers looking to inspire action—a click, a sign-up, a sale—email and search were the go-to channels... Read the full article »
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“What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search engine on the internet right now... Read the full article »
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You have to be careful not to create something no one will watch. You should determine the return on investment for a video before you even begin production. What are you hoping to get as a result of people viewing your content? When developing your video, make sure you consider the target audience... Read the full article »
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Social media videos are getting more popular every year. With the growing popularity, more money is poured into video marketing, especially on social media. At the same time, creating videos for social media has never been easier than today. With a great idea in mind and the right instruments, you can make a huge wave on social... Read the full article »
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