YouTube processes more than 3 billion searches a month, making it the world's second largest search engine. That's according to an infographic by video production agency One Productions, which provides a handy overview of SEO for YouTube and a step-by-step outline of how to start optimizing your video content... Read the full article »
View related YouTube Marketing articles

Digital advertising is now a premium video world. The growth of connected TV and OTT content providers (and the enhanced targeting, attribution and accountability they bring) has elevated digital video to the same hero status traditional TV advertising enjoys. As consumers increasingly become their own TV programmers and access content across an expanding array of sources, the importance of a strong digital video media plan will only continue to grow... Read the full article »
View related Online Video Advertising articles

There are a lot of interesting notes to take in. If you're considering getting into IGTV content, it's worth a look. And one other tidbit of interesting, somewhat related info—Facebook has started rolling out Stories Insights to Pages... Read the full article »
View related Video Platforms/Tools articles

Whether you run a multinational company or a small business, your brand needs to incorporate video content in your marketing strategies. But making videos isn’t a guaranteed route to success. Those videos need to be watched if you’re to capitalize on them and that means creating genuinely engaging content that audiences actively seek out... Read the full article »
View related Content Marketing articles

Marketing automation is not new, and neither is video but combining the two breaks new ground for many businesses. Marketers are aware of the opportunities that come with video marketing—it builds awareness, creates affinity, helps with finding new customers and increases revenue. However, many marketers still try to track their video metrics manually. When video marketing is automated, it takes it to a whole new level, eliminating menial tasks, streamlining workflow and increasing productivity... Read the full article »
View related B2B Video Marketing articles

If you aren’t already prioritizing video, you will have no choice but to adapt sooner rather than later. With so many formats, fads and networks to choose from, it can get a little confusing, but as with all things social media related, it’s often the small things that could give your brand an edge... Read the full article »
View related Social Video Marketing articles

The world of email marketing is changing every day, and the more brands recognizing the value of email marketing, the more difficult it is to stand out in your customers’ inboxes. One way that brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates by 200-300%... Read the full article »
View related Video Email articles

Is there a more powerful storytelling resource than motion picture? The ease of videos to explain intricate concepts and convey emotion might explain the fact that by 2020, it’s expected online videos will make up more than 80% of all consumer internet traffic. One of the most compelling and explanatory techniques to use in video for your business is whiteboard animation... Read the full article »
View related Video Communications articles

You’ve recorded your video content and done everything you can to promote it—shared it on social media, optimized the title and description, promoted it across various online communities. But the results still fall short. You’re just not getting the views you were hoping for... Read the full article »
View related B2B Video Marketing articles

Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes per day consuming this type of content, heading toward 92 minutes by 2020, according to eMarketer’s most recent estimates. For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through sight, sound, and motion... Read the full article »
View related Mobile Video Marketing articles