Silent film is no longer just a novelty from a bygone era. By optimizing your brand’s video content to communicate even with the sound off, you’re building stronger trust with your audience, engaging watchers on social media, and creating powerful visual narratives to show—not tell—your brand’s story... Read the full article »
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Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network, it’s video marketing. Videos can be a brand’s chance to move the process from one stage to the next. Whether it’s going from a nobody to a somebody or uneducated to educated or from a firm “no” to a warm “maybe” to a solid “yes.”... Read the full article »
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Video is a powerful medium that can help you engage with leads in a more natural and personal way. In the past, you had to invest in a ton of gear if you wanted to do video well. But thanks to the power of today’s smartphones, anyone can create a great looking video... Read the full article »
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The exponential growth of video consumption has made it a tantalizing playground for viewers, creators, and brands. It will only grow more essential as the digital landscape continues to shift and marketers experiment with the format to spark brand affinity and creatively engage ad-fatigued consumers... Read the full article »
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Supposedly Facebook Live videos are watched three times longer than regular videos and receive up to ten times more comments and reactions. Regardless of whether you enjoy live streaming or not, there are clear social media engagement and ROI benefits to this form of content... Read the full article »
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YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free... Read the full article »
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In recent years video marketing’s popularity has rapidly increased due to its ability to engage customers better than other marketing channels. Due to this increase in the use of video marketing, there is high competition for customers’ time and attention. Millions of videos are posted every day and all of them compete for attention from customers. But do all videos work? Do all videos manage to get the engagement they should... Read the full article »
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For marketing professionals, praising the virtues of video content comes almost as second nature. The multimedia format has woven its way into our professional lives in a game-changing way. Research estimates that video distributed through social media receives over 1,200% more shares than that of text and images... Read the full article »
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Twitter has announced a relatively small, but contextually significant, update. Now, advertisers using the platform's in-stream video ads will be able to reach a global audience with their ad content, as opposed to being restricted by region... Read the full article »
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Media consumers are increasingly turning to their mobile devices for video content, but new research from the mobile marketing and engagement platform CleverTap suggests there’s still work to be done when it comes to churn and user retention... Read the full article »
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