When building out your brand, it's important to put a face to your company's name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining... Read the full article »
View related YouTube Marketing articles

With all five of these components accounted for, it’s pretty hard to go wrong. The beauty of B2B video is in its almost limitless possibilities for creative and unique content. Enjoy the flexibility, but make sure you adhere to the principles of simplicity, technical quality, script clarity, concise length, and actionable next steps... Read the full article »
View related B2B Video Marketing articles

Whether you’re marketing a simple product or a complex piece of software, an explainer video can do a better job of telling your story. Explainer videos far outpace blog posts or traditional webpages in terms of user engagement. The following is an interview to help startups navigate the use of such videos successfully... Read the full article »
View related Video Communications articles

Video is evolving in its form, with live video, 360-degree video, and virtual reality creating new and immersive ways to consume video. But the platforms and framework for these experiences are undergoing rapid change, and enterprise brands need to adapt. It’s no longer enough to be a video creator. Brands have a chance to take control of the data science and distribution behind their video content, creating a more comprehensive experience that offers more value to businesses and their customers... Read the full article »
View related Web Video Production articles

Live streaming is the current trend in the market as far as video marketing is concerned. With simple equipment like a smart phone, a considerably strong internet connection and live streaming software, it is now possible for any business or individual to start streaming live from anywhere and at any time. Nevertheless, if one is aiming for streaming high quality content, it’s necessary to make use of a high-definition camera, software or hardware encoder, capturing device and a host to stream the video... Read the full article »
View related Video Communications articles

When it comes to content marketing, videos play a bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most powerful content marketing strategies and most marketers are investing in it without hesitation. Neil Patel is one of those marketers who plans to spend $144,000 on video marketing in 2018... Read the full article »
View related Video Industry Statistics articles

When it comes to video content, the playing field is already too crowded. Considering the tight competition and the high costs associated with producing quality video, it’s essential to head into the landscape with a solid strategy in place if you want to see returns on your investment. Start by determining what you want your video content to do. Do you want it to educate, inspire, or entertain your audience? Video that hits these sweet spots is the content that gets etched into the minds of... Read the full article »
View related Content Marketing articles

Since mobile video is still new to B-to-B marketing, getting in at ground zero will mean overcoming challenges building an actionable mindset within organizations resistant to change. Does it seem daunting? Sure, but by now, you already know it’s worth it... Read the full article »
View related Mobile Video Marketing articles

Visual information is easy to digest, less time consuming to comprehend, and leaves a lasting impression. Video content is dynamic and stands out more than text content, hence it grabs more attention than a simple text-based email or pdf. Since B2B customers form a relatively smaller target segment than B2C, it’s easier to create more personalized content that makes them feel more connected to a brand... Read the full article »
View related B2B Video Marketing articles

Online video for business has the power to attract new clients, drive revenue, and bolster brand awareness when combined with platforms like YouTube, Facebook, and Instagram. The jury is back! Attention spans are down and forcing potential customers to scroll through lines of tiny text on mobile devices through squinting eyes isn’t going to cut it anymore for businesses. Costs for online video production and editing have fallen significantly in recent years, and according to The Guardian, “you no longer need to be a... Read the full article »
View related Social Video Marketing articles