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The Latest Video Marketing News, Trends and Tools - February 8, 2016

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Recent Video Marketing Industry Surveys, Reports and Whitepapers

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

    HR & Employee Video Communications: Here’s Why Forbes Thinks You’re Outdated

    | Friday, 22 January 2016 | Colin Sparks-LinkedIn |
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    As a HR or benefit/wellness professional, engagement is critical. However, for HR and employees communications engagement methods are outdated and in need of a transformation. So, how do we bring HR and employee communications out of the dark ages of paper trails and endless one-on-one meetings to better educate, train and communicate with employees in a fun way? One very effective method that is driving measurable employee engagement and decreasing HR costs is through video communications. Consider these statistics on how employees engage with video... Read the full article »
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  • Small Businesses Share Successful Web Video Marketing Campaign Tips

    Small Businesses Share Successful Web Video Marketing Campaign Tips

    | Monday, 01 February 2016 | Huffpost Business |
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    In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. Cisco reported that 80% of all Internet traffic will be video content by 2019. Other video marketing statistics worth noting are: 81% of people feature video on their website, 52% of marketers believe video marketing is effective for brand awareness, 67% of marketers found video marketing successful. Marketers should not ignore online video marketing, especially those responsible for marketing functions at small businesses. Here are tips from six small businesses using online b2b video marketing to increase... Read the full article »
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  • 3 Businesses That Should Use Video Marketing

    3 Businesses That Should Use Video Marketing

    | Thursday, 21 January 2016 | Business 2 Community |
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    B2B video marketing has taken the online marketing world by storm. Marketing videos get maximum exposure on social media, providing users a chance to quickly see how a product looks and works without having to read a wall of text. And, 93 percent of online marketers use videos for online b2b marketing, sales and communications. A huge number of these videos are animated explainer videos. We’ve put together a list of 3 businesses that can reap benefits from online b2b video marketing. So, here we go with our list to help you grow... Read the full article »
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  •  ​​Three Best Practices for Branded Video Content in 2016

    ​​Three Best Practices for Branded Video Content in 2016

    | Monday, 01 February 2016 | Advertising Age |
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    2016 must be the year of video content marketing if you pay attention to the top 10 predictions by leading market analysts. Online video marketers are expected to double down on their investments in video content — with the expectation that branded content, if done right, will generate greater consumer attention and engagement with customers. So, what makes for online internet video marketing success? Three things: 1. Entertaining and share-worthy content; and... Read the full article »
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  • Digital Marketing Trends Part 3: Developing an Online Content Strategy [#6 = Video]

    Digital Marketing Trends Part 3: Developing an Online Content Strategy [#6 = Video]

    | Monday, 01 February 2016 | Alabama Media Group |
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    Implement video - This isn’t simply a suggestion; it’s a demand from your consumers, vendors, b2b relationships, and everyone else. 78% of people watch online videos every week and 55% of people watch videos online every day. What does this mean for businesses? People want to engage with online video almost more than any other type of content and web video marketing and communications is growing. On example includes using the word “video” in an email subject line, which boosts open rates by 19% and increases sales by... Read the full article »
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  • Social Video Marketing Best Practices

    Social Video Marketing Best Practices

    | Monday, 01 February 2016 | Chief! Marketer |
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    Social video marketing skyrocketed in 2015, and more of the same is expected in 2016 and beyond. 68% of online video marketers will devote more budget to digital online video marketing and communications and to social media video marketing. Social video marketing also allows businesses to better understand audience engagement habits and buying desires by tapping into the power of social video marketing statistics and data to target video content messaging. Here are three methods to use video for social video marketing... Read the full article »
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  • Top 6 Video Marketing Mistakes You Might be Making Right Now

    Top 6 Video Marketing Mistakes You Might be Making Right Now

    | Wednesday, 03 February 2016 | Business 2 Community |
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    Digital Information World found that during one minute of users interacting on Facebook, some 323 days of YouTube videos are being viewed. Add to this that there are about 50,000 video links shared during this Facebook minute, and it makes sense that online video marketing means big business for your company. Yet are you doing it right? E’ve found six common mistakes that entrepreneurs and businesses make when using b2b video marketing videos and here they are... Read the full article »
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  • 360-Degree Video Would Attract Attention, But Would It Help Video Content Marketing?

    360-Degree Video Would Attract Attention, But Would It Help Video Content Marketing?

    | Wednesday, 03 February 2016 | Marketing Land |
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    Get ready for the next step in online video marketing. BuzzFeed News reports that YouTube is now working on the development of live 360-degree video, and others are following. One of the technical challenges of live 360-degree video is the need for multiple-camera, synced videos to be stitched together perfectly in real time, instead of during uploading or later. This requires web video production experts to assist. Live 360-degree video has the “wow” factor, but does it do anything for video marketers? Forrester analyst Jim Nail links it does and concludes the following... Read the full article »
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  • OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

    OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

    | Wednesday, 03 February 2016 | Broadway World |
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    OnlineVideo.net announces its first annual online video content marketing campaigns of the year contest. The “Video Campaigns of the Year” contest is free to enter, and an online entry form is available here. Video marketing experts enter their work in multiple categories. Entrants send a URL of the nominated video marketing campaign, and detail how the campaign was run and delivered results. The nomination period starts today and runs until March 4th, and after that... Read the full article »
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  • YouTube Video Advertising Saw Sales Spikes in 2015

    YouTube Video Advertising Saw Sales Spikes in 2015

    | Thursday, 04 February 2016 | go-mash mobile |
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    For anyone who has watched just one YouTube video, it is clear that the platform rally is honing its advertising strategy. And, it appears to be working, as in Q4 of last year, online video advertising sales spiked. So let’s look at YouTube video analytics and then see what online video marketing experts should do using YouTube marketing for 2016 to increase sales in... Read the full article »
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  • Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

    Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

    | Tuesday, 02 February 2016 | streaming media producer |
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    In this free, available 24/7, online web video production tutorial we explore how using Adobe Photoshop to enhance black and white footage. I'm going to show you how to use Photoshop to really fine-tune your black-and-white effects. Although Photoshop isn't a video-first tool, it does offer nice features that aren't available in Premiere Pro or After Effects. So let’s get started... Read the full article »
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  • 6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

    6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

    | Thursday, 21 January 2016 | Business 2 Business Community |
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    Advancing technology and organic reach are brewing the perfect storm for innovative digital video marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous online video marketing campaigns. These experimental methods won’t disappear, so it’s important to implement fresh video content tactics for audiences. Look at these six steps marketers can take to craft epic and effective video marketing strategies... Read the full article »
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Codec, Lies And Video Streams

  • | MediaPost News Around the Net in Online Media
Google's decision to phase out support for the H.264 video codec within the Chrome web browser could have a long-range industry impact, as Chrome currently holds 10 percent of the global browser traffic. "Backend" though it may seem, Chrome's plans to phase out support for the H.264 video codec has serious industry implications.


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