Video Marketing, Production, Advertising and Communications News - April 28, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    | Thursday, 14 April 2016 | The Web Video Marketing Council |
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    Stop-motion, moving images and objects in small increments to create an illusion of movement is as old as cinema itself and important to consider for your online marketing videos. One of the first animation techniques discovered by filmmakers, stop-motion, helped instill viewers with a sense of awe for early cinema. It was all about the magic of movement and stop-motion video production techniques has evolved over the years, but it hasn’t lost its magic for online video marketing because... Read the full article »
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  • Comprehensive Guide to Web Video Advertising in 2016

    Comprehensive Guide to Web Video Advertising in 2016

    | Wednesday, 30 March 2016 | Marketing Land |
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    Increasingly, consumers are cutting their ties to traditional media and turning to digital online video for discovery, entertainment and brand awareness. In 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. To get the most out of your video advertising, develop a cross-channel strategy and keep in mind the following best practices video ad market strategies... Read the full article »
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  • How to Effectively Use Video in Your Business

    How to Effectively Use Video in Your Business

    | Monday, 11 April 2016 | BDN Maine |
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    As with any marketing, measuring your ROI is vital. With b2b video content marketing, this is as easy as measuring other kinds of content marketing. Keywords are still used in titles, URLs, and even in the spoken or written content in the video, and links are as simple to add to video today. All of this can be tracked with something as simple as... Read the full article »
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  • How to Use Video in Email With Jay Moore [Free Podcast]

    How to Use Video in Email With Jay Moore [Free Podcast]

    | Wednesday, 30 March 2016 | Business 2 Community |
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    Video in email or video email marketing is “the” thing. You can’t ignore it. Well, you can ignore it, but I wouldn’t recommend that. Successfully implementing video in your email campaigns can yield higher open rates, and a ton of clicks from your subscribers and prospects. If you’ve been looking for a new way to stand out in the inbox, them here are a few easy steps to video email... Read the full article »
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  • 4 Simple Ways to Integrate Video Into Your Marketing Strategy

    4 Simple Ways to Integrate Video Into Your Marketing Strategy

    | Monday, 11 April 2016 | Orlando Business Journal |
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    Businesses have had to adapt to the dynamics of this ever-evolving technology landscape, and many have found that their willingness to adopt video elements as a larger part of their marketing strategy pays big dividends.The statistics don’t lie. According to Forbes Insights, at least 75 percent of executives watch work-related online marketing and communication videos. Here are four easy-to-implement tips for businesses looking to integrate online video marketing into their... Read the full article »
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  •  ​5 Use Cases for Video Communications Training in the Workplace

    ​5 Use Cases for Video Communications Training in the Workplace

    | Thursday, 07 April 2016 | OnlineVideo.net |
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    Video is effective when used within any organization or company for video communications of all sorts of topics including employee video benefits, open enrollment, and year-round communications. Companies save $13.9 million annually by using video e-learning (according to a Microsoft report) and employees are 75 percent more likely to watch a training and explainer video than read training documents (according to Forrester). Here are five use cases to put video education and training to work... Read the full article »
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  • How Reddit Helped Grow This YouTube Channel by ~6000% in 30 days

    How Reddit Helped Grow This YouTube Channel by ~6000% in 30 days

    | Wednesday, 13 April 2016 | reelseo |
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    It’s difficult to push video content out to the users of Reddit if they suspect they are being marketed to in any way. But once in a while, a creator, or brand, pushes through and captures the imagination of a certain Reddit viewers, and magical things start to happen for that video content. If you haven’t seen the hydraulic press videos yet, then treat yourself for a few minutes today and learn a quick a lesson on successful video marketing and how to execute your own internet video marketing success... Read the full article »
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  • 5 B2B Video Marketing Mistakes Businesses Need to Stop Making

    5 B2B Video Marketing Mistakes Businesses Need to Stop Making

    | Tuesday, 12 April 2016 | business.com |
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    With 91 percent of businesses citing that they plan to increase or maintain their spending on video marketing in 2016, it’s clear that internet video marketing is not just a passing trend, but one of the very best ways to connect with your audience. Everywhere you look, people are sharing marketing videos, or even making purchases after they've watched a video. But what happens when your video doesn’t get shared, or does not produce sales? It could be that you’re making one of these classic video marketing mistakes... Read the full article »
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  •  ​7 Expert Tips: How to Get YouTube to Recommend Your Marketing Videos

    ​7 Expert Tips: How to Get YouTube to Recommend Your Marketing Videos

    | Thursday, 14 April 2016 | reelseo |
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    I’ve been told that the majority of viewership on YouTube Marketing is driven through the suggested videos column on watch pages. Dominating this section on your own videos has the ability to drive massive viewership and ensure your audience is not whisked away to someone else’s marketing videos. In this post we'll take a look at 7 ways you can dominate the suggested videos column on YouTube... Read the full article »
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  • Employers: Video Has Changed The Workplace Forever, and You’re Not Adapting

    Employers: Video Has Changed The Workplace Forever, and You’re Not Adapting

    | Tuesday, 22 March 2016 | Venture Beat |
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    Live video, live video streaming, and video marketing and messaging solutions — from Snapchat to Periscope, Facebook Messenger to Kik — are changing how the “digital native” generation views the workplace. Eighty-five percent of employees say that video communications is part of their everyday lives, but it appears there is a significant discrepancy between the employees’ usage of video and that of the companies they work for. Only 28 percent say their employers are proactively... Read the full article »
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  • How Web Video Advertising Will Win the War Against TV

    How Web Video Advertising Will Win the War Against TV

    | Thursday, 17 March 2016 | digital doughnut |
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    Marketing videos, b2bc video and b2b video are largely in demand with publishers and advertisers alike. In fact, eMarketer predicts an 84% increase in programmatic video ad spend in 2016. By creating an ecosystem that leverages the capabilities of digital media using interactivity, personalization, and targeting, online video marketing and video advertising will always beat TV advertising. Here are 5 ways (truths) web video advertising beats television advertising... Read the full article »
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  • A Study in ROI-Driven Video Marketing: Humor & Human Touch Win New Business

    A Study in ROI-Driven Video Marketing: Humor & Human Touch Win New Business

    | Saturday, 16 April 2016 | Business 2 Community |
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    B2B video marketing professionals should adapt their thinking – and even revisit their language – to move away from ‘business to business’ marketing towards ‘Business to Person’ (B2P) marketing. In our hyper-connected, globally-networked, digitally-converged world, there are no lines drawn between people and businesses; every business decision maker is a person first and you can appeal to them in emotional and human ways that speak to their personal needs and desires. Adobe’s 2016 State of Content report found that humorous content is the most... Read the full article »
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Codec, Lies And Video Streams

  • Written by MediaPost News Around the Net in Online Media
Google's decision to phase out support for the H.264 video codec within the Chrome web browser could have a long-range industry impact, as Chrome currently holds 10 percent of the global browser traffic. "Backend" though it may seem, Chrome's plans to phase out support for the H.264 video codec has serious industry implications.


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