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Online Video Marketing News, Tips, Trends, Tools & Statistics

We publish the latest web video marketing news, information and articles on video production tips, content marketing trends, advertising tools and communications strategies. Learn how B2B companies and corporations are using videos, video email, video SEO and online video platforms together with YouTube, mobile and social media marketing to improve audience engagement, sales lead generation and business revenues.

  • Health and Wellness Online Video Marketing and Education Gains Momentum with Doctors

    | Wednesday, 02 September 2015 | Medical Marketing & Media - Reem Nouh |
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    Health and Wellness Online Video Marketing and Education Gains Momentum with Doctors

    Doctors today watch online videos almost as much as they watch TV. According to a Google and Manhattan Research study, Doctors average six hours of online video viewing a week. Of greater significance for online video marketing experts is that 85 percent of them take some action after watching an online professional video production. They either request a product sample, refer the content to a colleague or make a decision. Such stats reinforce that online video is an effective marketing tool for reaching healthcare professionals. The question is, can you also make web video production cost-efficient? The answer is yes, and let’s start with what not to do... Read the full article »
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  • Twitter’s Promoted Online Videos To Appear In Other Apps

    | Wednesday, 02 September 2015 | TheDrum - Minda Smiley |
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    Twitter’s Promoted Online Videos To Appear In Other Apps

    Twitter announced that advertisers now have the ability to extend promoted tweets and online video marketing campaigns to other apps. Video marketing advertisers have option to turn promoted tweets into different ad formats while still using the same creative and video targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app online video ads. The move is part of the platform’s expansion of the Twitter Publisher Network (TPN), renamed Twitter Audience Platform and it is working well for many. Eric Farkas, Twitter product marketing manager, said that the new capabilities allow advertisers to reach more than 700 million people and that Macy’s marketing with video campaigns, using the upgraded Twitter Audience Platform, achieved a huge engagement rate of... Read the full article »
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  • US Online Video Marketing Video Ad of the Week: Whirlpool ‘OK’ [Dads and Daughters]

    | Wednesday, 02 September 2015 | TheDrum - Minda Smiley |
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    US Online Video Marketing Video Ad of the Week: Whirlpool ‘OK’ [Dads and Daughters]

    Whirlpool’s latest spot ‘OK’ tells the story of a dad, who despite trying his hardest, sometimes loses his patience with his two daughters – like when one decides to finger paint all over her piano.    But whether it’s helping his daughters with homework or comforting them when they are hurt, he proves that he is always there for his kids when it matters most. It’s important to see great examples of video productions that are distributed via strategic online marketing channels, and this is a great one. This is a smart, 30-second, online marketing video that was created by DigitasLBi and voted by US Creative Department readers as the best of... Read the full article »
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  • Time Inc. Betting on Marketing with Video and Online Video: Hires GroupM’s Michael Erlinger to Head Up Video Expansion

    | Wednesday, 02 September 2015 | TheDrum - Minda Smiley |
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    Time Inc. Betting on Marketing with Video and Online Video: Hires GroupM’s Michael Erlinger to Head Up Video Expansion

    Time Inc hires former GroupM executive Michael Erlinger to the newly created role of senior vice president of business and legal affairs for television and online video marketing and video communications. Erlinger will oversee Time Inc.’s deal making for online video and will spearhead the development of business models for its expansion into web video marketing and communications.  Time Inc is doing this because recently online videos have generated more than one billion views during the past year across its brands, which include People, Sports Illustrated, and Cooking Light and have generated valuable ROIs of... Read the full article »
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  • 5 Growth Areas in Video That Marketers Have to Watch

    | Wednesday, 02 September 2015 | Direct Marketing - Perry Simpson |
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    5 Growth Areas in Video That Marketers Have to Watch

    Online video marketing is changing in more ways than anyone predicted. Internet video marketing experts must get in while the getting is good, i.e. NOW! Video marketing is set to play an increasingly important role in the marketing landscape and businesses need new ways to keep online channel engagement exciting and informative. Luckily for marketers, there are intense video production and video marketing and video communications platform innovations available. Organizations are taking huge strides in the areas of interactive video and consumers love it. Here are five online video marketing practices that are changing the ways consumers consume online video content and accelerate sales by... Read the full article »
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  • Video and Multimedia for Employee Benefit Communications Increases Engagement and Enrollment

    | Tuesday, 01 September 2015 | Flimp Communications |
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    Video and Multimedia for Employee Benefit Communications Increases Engagement and Enrollment

    The explosion of video and mobile in the consumer world is changing how employees consume information. With the connected employee infiltrating the workplace, this trend is taking off and is leading the transformation away from traditional paper, seminar and text-based employee communications to interactive video and multimedia-based communications. Demand for more engaging and effective employee video communications solutions has surged in the past few years, as a result. Further, demand for better employee benefits and wellness communications has been spurred by rising healthcare costs, uncertainties about Obamacare and changing healthcare legislation. Rapidly rising healthcare costs have increased the importance for employers, brokers and carriers to communicate more effectively with employees about healthcare benefits, wellness plans and other employee benefits products. In terms of employee video communications market trends, the 2013 Ragan Communications survey covered 13... Read the full article »
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  • How to Find the Right Vendor for Any Video Project

    | Tuesday, 01 September 2015 | onlinevideo.net - Jan Ozer |
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    How to Find the Right Vendor for Any Video Project

    To help bring clarity to the online video marketplace, this article presents available services and products in the most relevant online video marketing product categories. In each, we’ll describe the category and how it’s different from other categories, then identify some of the major players. Figure 1 shows the categories we’ll cover. Figure 2 shows companies that deliver videos files (as opposed to live streams) to viewers outside of the company. Anyone who has ever uploaded a file to YouTube understands that this involves four main functions: media management, player creation, video delivery, and... Read the full article »
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  • How To Use Video To Enhance Your Email Marketing Campaigns

    | Tuesday, 01 September 2015 | Marketing Land - Michael Litt |
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    How To Use Video To Enhance Your Email Marketing Campaigns

    Video in email improves the click-through rate of your email campaigns by a lot. But not all email clients are compatible with video playback within a video email. Columnist Michael Litt outlines ways you can work around that issue because we are finding videos are the next best thing to being there in person and everyone should think about video email to inform and entertain viewers while being respectful their time. Video for email certainly stands out in an inbox full of text and bad formatting and effective ways to execute good video email campaigns, even when a video does not autoplay directly within the video email, include... Read the full article »
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  • 6 Ways to Get People to View Video From Your Website Homepage

    | Tuesday, 01 September 2015 | Quora - Andre Oentoro |
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    6 Ways to Get People to View Video From Your Website Homepage

    The best ways depends to have people view video and on from your website and current homepage contents depends a lot on the quality of online video production that you are using on your website and the value-added messaging of what do you want to deliver to people when they are there. Remember that the landing page a viewer comes to view your online video is not always the home page, and that’s okay. The key thing to remember is that you always want viewers to act and I’ve found that people act and do click on calls-to-actions (one of them is watching your explainer video) when every this presented in a graphically pleasing and intriguing way. In my opinion, six best practices include: 1. Structure website properly, if you want them to watch the video - make sure that you put your video ... Read the full article »
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  • JJ Watt (NFL) and Gatorade Teach Us 8 Lessons in Video SEO Marketing

    | Tuesday, 01 September 2015 | reelseo - Andy Smith |
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    JJ Watt (NFL) and Gatorade Teach Us 8 Lessons in Video SEO Marketing

    Gatorade and the NFL must have people sweating in their marketing departments because they both get it. They understand what it takes to launch on successful online video marketing strategies for social media based around live-action video and good sales video. The premise of the campaign is “Sweat It to Get It” and these are the eight takeaways for their highly successful online video marketing campaigns: 1. Create a Playlist; 2. Time it Right and Collaborate; 3. Keep Your Videos Short and Sweet; 4. Optimize Custom Video Thumbnails; 5. End With a Killer.. Read the full article »
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  • Three Powerful Forces Changing the Online Marketing Landscape [hint: lots of video]

    | Tuesday, 01 September 2015 | marketingprofs - Mike Driscoll |
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    Three Powerful Forces Changing the Online Marketing Landscape [hint: lots of video]

    On every device where media is consumed—whether smart televisions, tablets, or smart phones— online video marketing and video communications is on the rise. This proliferation in screens will fuel an explosion in digital online video advertising for sales lead generation, as marketers finally have the best of both worlds: the engagement of video with the addressability of... Read the full article »
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  • Video is THE Winning Medium: Facebook and Zuckerberg Love [and are betting on] Video Content

    | Wednesday, 26 August 2015 | fool.com - Daniel Sparks |
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    Video is THE Winning Medium: Facebook and Zuckerberg Love [and are betting on] Video Content

    Video is a winning medium, says Facebook CEO, Mark Zuckerberg. Probably the most critical driver to Facebook’s online sales lead generation advertising growth is video marketing. Facebook’s advertising revenue Q2 2105 was up 43% from the year-ago quarter, and Facebook management cites online video content as a key driver. "Video continues to be some of the richest and most engaging content for people and publishers. And since the start of the year, [people] are ... sharing more than 4% more videos,” Zuckerberg said. Facebook continues to invest in internet video marketing applications. Facebook news feed help people see more videos they care about and new options for online video monetization helps partners build their businesses One of the reasons online video marketing is such a significant catalyst is... Read the full article »
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  • What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

    | Wednesday, 26 August 2015 | theguardian.com - Jerry Daykin |
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    What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

    Video is set to dominate Facebook newsfeeds and marketers need to make their content work on the updated Facebook platform. Whether for hitting 4bn daily views, or with accusations that they “lied and cheated” their way to that number, Facebook’s online video marketing offering is grabbing headlines. So, what does it really mean for online marketers and how can we all maximize this opportunity of the dramatic increase of video communications viewing? One thing is clear. ALL Facebook newsfeeds are going to become more video heavy. Businesses must start preparing for all, or at least much of, their Facebook content to be video. Here are 10 key takeaways to succeed on the upgraded Facebook video marketing platform: 1. Facebook’s biggest change has... Read the full article »
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  • Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

    | Wednesday, 26 August 2015 | purecontent.com - sarah |
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    Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

    Facebook’s new online video marketing offering is having major impacts for online marketers - especially for those using YouTube. So listen up! What are the likely effects, and how can you maximize opportunities presented? Here it is - short and sweet: 1. Short video clips have a major impact, which is why Google’s non-skippable five-second sections of ads remains a working approach. However, this leads to confusion when it comes to analyzing data because simplifying reporting by using a straight comparison between Facebook and YouTube video views doesn’t pan out; 2. Facebook online video views are similar to impressions, so YouTube’s own metric should be used, otherwise you could end up with a number in the region of ten times higher than the actual displayed view count; 3. For better corporate video communications and sales leads generation, Facebook will be better at ... Read the full article »
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  • Richard Branson’s Latest Investment: Video Communication Doorbells [This is FUN and SAFE!]

    | Wednesday, 26 August 2015 | CIO Today - Paresh Dave |
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    Richard Branson’s Latest Investment: Video Communication Doorbells [This is FUN and SAFE!]

    A doorbell befit for the online video communications age is gaining supporters in Sir Richard Branson to the tune of US$28 million. People love online video and video is everywhere. So, why not use it for safety, and not just for online video marketing? Ring, a Santa Monica, California-based company, is taking video communications to another level. People who use the $199 “smart video communication doorbells” chat with visitors via a smartphone app regardless of their location (very cool), which can deter would-be thieves who often want to be sure no one’s home. "We’re stopping... Read the full article »
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  • 7 tips to Using Online Video Marketing and Video Advertising For Business

    | Wednesday, 26 August 2015 | Victoria Advocate - Rebekah Steen |
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    7 tips to Using Online Video Marketing and Video Advertising For Business

    Video sets your company apart and is an effective tool for reaching consumers online anywhere, anytime, and on any device. Of equal importance is that online video marketing and advertising is very affordable and lets you reach a significant percentage of your target audience. Maybe the two best things about video advertising are its measurability and effectiveness. A ReelSEO study showed that 71 percent of the respondents confirmed that video marketing converts better than other content. But how do you make it work for your company? Here are seven tips to get you started and ensure... Read the full article »
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  • White Paper: 2015 Social Media & Marketing Industry Report: How Marketers Are Using Social Media & Video Marketing to Grow Their Businesses

    | Tuesday, 25 August 2015 | WVMC |
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    White Paper: 2015 Social Media & Marketing Industry Report: How Marketers Are Using Social Media & Video Marketing to Grow Their Businesses

    Video marketing is important and is more relevant as people watch videos all of the time on mobile devices. A significant 57% of marketers use video in their online marketing today and 72% want to learn more about video marketing and plan to increase using video for their online video marketing and video communications, according to this survey of more than 3,700 online marketing experts. Access the comprehensive, 53-page 7th Annual Social Media & Video Marketing Survey Report, from Social Media Examiner and its Founder Michael A. Stelzner, and learn some “not-so-obvious” findings.... Read the full article »
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  • How Women Use Online Digital Content To Their Advantage

    | Tuesday, 25 August 2015 | Manica Chetty |
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    How Women Use Online Digital Content To Their Advantage

    Women today are making their mark and presence felt in almost every field. Women understand the importance of online marketing, how it contributes successful ventures, and most important, how to execute. Below is a vital checklist from an executive at an online digital marketing services firm for women that should be followed for successful online digital marketing results. Some “must dos” include: 1. Email marketing and Video Email: build a good email list. Update subscribers with latest company news and offers. Get new visitors to signup for your newsletters. Use free email marketing tools like Mail Chimp and others, which are often integrated with video email marketing platforms as Episend by Flimp Media 2. Use Video and Visual Content: Online video marketing is a strong way of marketing your business, products, and services. Marketing videos, product videos, and sales videos should be promoted by embedding them into your website using video marketing software and/or YouTube,... Read the full article »
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  • Google Takes YouTube Video Content Inventory Off DoubleClick AdX

    | Tuesday, 25 August 2015 | Mediapost - Tyler Loechner |
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    Google Takes YouTube Video Content Inventory Off DoubleClick AdX

    Google announced plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of 2015. “For [online video marketing] advertisers, this is an unfortunate development as they are now effectively prohibited from buying non-skippable video ads and from using data for targeting on YouTube,” said Brett Wilson, co-founder and CEO of TubeMogul, an online video marketing and content marketing advertising platform. This signals that Google is tightening its grip on YouTube inventory. However, it does not mean that no YouTube ads will be ... Read the full article »
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  • Online Media Soars Using Visual Content and Online Video

    | Tuesday, 25 August 2015 | skyword - Jonathan Crowl |
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    Online Media Soars Using Visual Content and Online Video

    Facebook data shows that posts with visuals and video result in dramatic upswing in user engagement. YouTube’s video stockpile has made it the second most popular search engine after Google, and retweets increase exponentially on Twitter when the tweet contains visual and online video content. Social media video marketing gains from a share rate that is three times greater for visual content than what text, static or linked, and other types of content experiences. Based on the available data, a brand’s content strategy should strongly consider increasing investment into visual content and marketing with video. In addition, an understanding of video and visual content’s value is important. 79 percent see the value of video content marketing, 60 percent said that was the case for infographics, and 50 percent for photos—even though... Read the full article »
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The Practical vs. Idealistic Scenarios for the Near-Term Future of Online Video

  • | Daring Fireball - John Gruber
The challenge of driving audience adoption for viewing video content outside of a Flash-enabled player. OR: HOW GOOGLE'S DECISION TO DROP NATIVE H.264 PLAYBACK FROM CHROME SERVES TO PROP UP FLASH PLAYER

Stefan Richter, of FlashComGuru (a Flash developer site) tries answering my five simple questions. I don't think his answers are very good, but I encourage you to judge for yourself. For example:


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