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Adobe Offers New Tool for Online Video Advertising

  • Written by ClickZ - Susan Kuchinskas
Adobe announced the availability of Primetime Highlights, a web-based video clip editor designed for the creation of live video clips to be used for online advertising nearly instantaneously.

Using the tool, video publishers can quickly grab a clip, such as a great sports play, and then publish it along with a targeted ad. Clips can be delivered via an Adobe-provided video player within an existing mobile application or embedded in a website.

"Clips from sports or a concert are very valuable but only for a short period of time. If you can't get that online quickly, it's not worth creating the content," says Ashley Still, director, product management, video solutions for Adobe. "This enables them to reuse the content they already have and drive additional revenue."

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