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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

4 Vital Tools for Online Marketing Success

4 Vital Tools for Online Marketing Success

Tuesday, August 22 2017 | Tech Vorm
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Research has regularly shown that websites that incorporate videos experience faster audience growth and more engagement. YouTube is the largest repository of videos on the internet and is the most popular platform for video marketing. For best video marketing results, it’s important to ensure your videos are available on... Read the full article »
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How to Advertise on Snapchat

How to Advertise on Snapchat

Friday, August 25 2017 | 99 Signals
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With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older... Read the full article »
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 A Marketer’s Guide to Using 360 Video on Social

A Marketer’s Guide to Using 360 Video on Social

Monday, August 21 2017 | Mobile Marketer
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Over 50% of marketing experts cite video as having the best return on investment out of all the methods they use to get out the word about a brand. It’s smart to use video on social media—including newer offerings like Instagram's 360-degree videos—to make a brand stand out from all the noise on the internet... Read the full article »
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2017 Employee VIdeo Communications Report

2017 Employee VIdeo Communications Report

Wednesday, August 23 2017 | Web Video Marketing Council
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The 2017 Employee Video Communications Report presents statistical engagement and response data from 200 of these employer-to-employee campaigns, which were distributed by 159 organizations to more than 875,000 employees. Average employee engagement rate from these campaigns was 76 percent... Read the full article »
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Do Different Age Groups Prefer Different Content Online? [Infographic]

Do Different Age Groups Prefer Different Content Online? [Infographic]

Wednesday, September 20 2017 | Social Media Today
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Video marketing is a revolutionary channel that’s changing the ways of video marketing consumption. Real-time video is a popular trend today among millennials, which means you can use Snapchat and other platforms for addressing this generation... Read the full article »
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7 Opportunities for Using Email Templates

7 Opportunities for Using Email Templates

Saturday, August 12 2017 | Business 2 Community
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Within a template, consider including links to how-to articles or videos, as well as links to customer support content to proactively anticipate needs. How Tos can get text-heavy so include short, informative videos when relevant to speed up teaching and comprehension. In some cases, video in email has boosted click-through rates more than 50%... Read the full article »
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A Look into Video Marketing [Infographic]

A Look into Video Marketing [Infographic]

Friday, September 1 2017 | The Next Web
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HubSpot estimates that 80% of web traffic will be driven by video by 2019. Storage and optimization of video will become a bigger priority in the years to come and these numbers really help put that into perspective... Read the full article »
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Publishers Are Making More Video - Whether You Like It or Not

Publishers Are Making More Video - Whether You Like It or Not

Tuesday, August 29 2017 | Bloomberg
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Americans are expected to spend 81 minutes a day watching digital video in 2019, up from 61 minutes in 2015, according to projections by research firm eMarketer. Video ad rates vary depending on their format but spots can sell for as much as $27 per thousand impressions, while display ads—think of the infamous belly fat ads—can go for just 50 cents per thousand views or less, according to Brian Mandelbaum, CEO of Clearstream... Read the full article »
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Preparing Your Marketing for Vertical Video

Preparing Your Marketing for Vertical Video

Wednesday, August 16 2017 | MarTech Advisor
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Social media platforms such as Snapchat and Instagram have boosted video content’s popularity to incredible heights. Since these apps are used on mobile devices, videos designed for social media must adapt to the vertical format. Just as any content shared on these apps must be vertical, video advertising has followed suit... Read the full article »
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12 Tips to Help Your YouTube Marketing

12 Tips to Help Your YouTube Marketing

Friday, September 1 2017 | Forbes
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Video content is in demand at the moment, which means approaching the right influencers or regularly updating your own content can help you leverage YouTube marketing to appeal to younger generations. YouTube is just another channel for your message, one that Gen Z and millennials use the way Gen X and boomers use Google.... Read the full article »
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Digital programmer Young Hollywood Network has more than doubled its monthly YouTube viewership so far this year a result of partnering with the site on YouTube’s new channels initiative. Young Hollywood’s jump from about one million YouTube views each month to more than 2.5 million views per month is an early indicator of the potential of the YouTube programming project to drive audiences and advertiser interest.

In addition to the audience growth, Young Hollywood has snared an ongoing advertising partnership through YouTube with Unilever and many of its brands including Tresemme and St. Ives. That deal calls for the network to build additional content with those marketers, such as “Award Season Secrets” and “Fresh Finds,” which has also helped to grow views, said RJ Williams, CEO of Young Hollywood.

The five-year-old network has been creating Hollywood-centric videos that run on its site as well as syndication partners like AOL, Yahoo and Hulu as well as YouTube. In that time, the network has generated 1 billion views across its distribution sites.

The YouTube channels initiative is a big shift for the company, though. Previously the programming release strategy had been more off the hip, with interviews and episodes releasing when they were shot. Now, in addition to the existing videos and shows it creates for the other outlets, Young Hollywood also makes daily videos for its YouTube Channel. New shows release every weekday at 10 a.m. Pacific and Young Hollywood has also launched themed shows around fashion and trends, in addition to regular coverage of events like SXSW, the Oscars and the Grammys, Williams said.

“We never looked at YouTube as a primary revenue source, but that’s changed now. Now we are crafting for YouTube audience,” he said.

Engagement on YouTube has grown, with completion rates now at 30% compared to 10% to 15% before. Social media also plays a big role in driving viewership. Young Hollywood shares its episodes on Facebook with its more than 325,000 fans, Twitter with more than 121,000 followers and via Google+ with more than 340,000 fans.

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