Your Global Video Marketing, Production, Advertising and Communications Weekly News - August 23, 2016

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Your Video Website Needs A Strong Hosting Plan

Why Your Video Website Needs A Strong Hosting Plan

Monday, August 8 2016 | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices,... Read the full article »
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Email Marketing and Video: A Winning Combination

Email Marketing and Video: A Winning Combination

Friday, August 5 2016 | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients... Read the full article »
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7 Tips For B2B Video Marketing

7 Tips For B2B Video Marketing

Sunday, August 7 2016 | SEO Discovery
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Here we present seven helpful tips to enhance engagement with potential customers while developing a mid and long-term strategy to enhance your brand and business using video marketing and other forms of video content marketing... Read the full article »
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The Automated Video: Considerations for Publishers and Advertisers

The Automated Video: Considerations for Publishers and Advertisers

Monday, July 25 2016 | Econsultancy
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Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years. Consumers love video and... Read the full article »
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Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

Tuesday, July 26 2016 | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses... Read the full article »
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3 Questions To Ask Before Buying Online Video Creation Software

3 Questions To Ask Before Buying Online Video Creation Software

Tuesday, August 9 2016 | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars,... Read the full article »
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5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

5 Content Marketing Tips on Social Media for Small Businesses [#4 Video]

Sunday, July 31 2016 | Business 2 Community
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining... Read the full article »
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How to Create Better Video Production for Your Marketing Campaign

How to Create Better Video Production for Your Marketing Campaign

Thursday, July 28 2016 | Business 2 Community
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Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers... Read the full article »
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 How Can You Make Your Videos Rank Better on YouTube?

How Can You Make Your Videos Rank Better on YouTube?

Thursday, July 28 2016 | ClickZ
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In this post, I’ll look at some of the factors which determine YouTube marketing video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.  I’ve split this analysis into visible and invisible factors, i.e. those that... Read the full article »
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Five of The Biggest Video Marketing Trends from 2016

Five of The Biggest Video Marketing Trends from 2016

Wednesday, July 27 2016 | ClickZ
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There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analyzing the most popular video marketing trends in 2016. Video marketing is not new, but the growing need for visual content turned it into one of the most appealing trends of 2016 up to now for... Read the full article »
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Digital programmer Young Hollywood Network has more than doubled its monthly YouTube viewership so far this year a result of partnering with the site on YouTube’s new channels initiative. Young Hollywood’s jump from about one million YouTube views each month to more than 2.5 million views per month is an early indicator of the potential of the YouTube programming project to drive audiences and advertiser interest.

In addition to the audience growth, Young Hollywood has snared an ongoing advertising partnership through YouTube with Unilever and many of its brands including Tresemme and St. Ives. That deal calls for the network to build additional content with those marketers, such as “Award Season Secrets” and “Fresh Finds,” which has also helped to grow views, said RJ Williams, CEO of Young Hollywood.

The five-year-old network has been creating Hollywood-centric videos that run on its site as well as syndication partners like AOL, Yahoo and Hulu as well as YouTube. In that time, the network has generated 1 billion views across its distribution sites.

The YouTube channels initiative is a big shift for the company, though. Previously the programming release strategy had been more off the hip, with interviews and episodes releasing when they were shot. Now, in addition to the existing videos and shows it creates for the other outlets, Young Hollywood also makes daily videos for its YouTube Channel. New shows release every weekday at 10 a.m. Pacific and Young Hollywood has also launched themed shows around fashion and trends, in addition to regular coverage of events like SXSW, the Oscars and the Grammys, Williams said.

“We never looked at YouTube as a primary revenue source, but that’s changed now. Now we are crafting for YouTube audience,” he said.

Engagement on YouTube has grown, with completion rates now at 30% compared to 10% to 15% before. Social media also plays a big role in driving viewership. Young Hollywood shares its episodes on Facebook with its more than 325,000 fans, Twitter with more than 121,000 followers and via Google+ with more than 340,000 fans.

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