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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Why Now Is the Time for Live Video

Why Now Is the Time for Live Video

Thursday, June 14 2018 | CMS Wire
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If you’re on the fence about live video, here’s a tip: start with prerecorded videos. Pick a topic and record short videos (one minute or less) of yourself discussing that topic. Upload the videos to your social network of choice and gauge the reactions of your friends and other connections. This removes the pressure of being live while giving your audience a chance to see and hear from you... Read the full article »
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The State of Social Video Ads in 2018 [Infographic]

The State of Social Video Ads in 2018 [Infographic]

Wednesday, June 13 2018 | Social Media Today
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Is 2018 the year you invest in video ads on social media? Need some stats and facts to help guide your strategy? Wave Video shares the facts you need to know in this infographic. The main reasons for using video ads on social media: drive traffic to your website (48%), promote new content (27%), boost website conversions (21%)... Read the full article »
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Five Major Ways B2B Companies Can Leverage Video Content

Five Major Ways B2B Companies Can Leverage Video Content

Monday, June 11 2018 | Forbes
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If your B2B company is already using social media, it's even more integral that video should be part of your strategy since every major platform — Facebook, Instagram, Twitter and even LinkedIn — uses video in some way. YouTube, the world’s second largest search engine, is where over 1 billion hours of video content are viewed each day... Read the full article »
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46% of Businesses Use Videos in Email Marketing

46% of Businesses Use Videos in Email Marketing

Monday, June 11 2018 | Online Video
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Businesses are using videos in more than just their YouTube channels. According to data from the 2018 benchmark report released by video marketing solutions company Vidyard, 46% of businesses use videos in email marketing, and that’s up from 36% the previous year. What’s more, 86% use video on their websites, 77% on their social media channels, 60% on landing pages, and 37% in sales conversions... Read the full article »
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5 Overlooked Video Marketing Strategies

5 Overlooked Video Marketing Strategies

Monday, June 11 2018 | Business 2 Community
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There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business. The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your game plan and start reaping the results of your hard work... Read the full article »
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Mobile Video: Three Trends with Momentum

Mobile Video: Three Trends with Momentum

Friday, June 8 2018 | Mar Tech Advisor
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The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »
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What Do the Latest Trends in Video Mean for Marketers?

What Do the Latest Trends in Video Mean for Marketers?

Thursday, June 7 2018 | EConsultancy
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If one trend in content publishing and social media has been constant over the past few years, it’s the growing popularity of online video. Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built buzz in the marketing industry for its ability to engage and entertain, with brands making it a core part of their marketing strategies.... Read the full article »
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Why Your Luxury Brand Needs More Video Content

Why Your Luxury Brand Needs More Video Content

Thursday, June 7 2018 | Entrepreneur
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It’s safe to conclude that videos are indeed the champions on social media, and more so for aspirational segments like luxury. The key to success is keeping it authentic, striking and beautiful, while not looking like you’re trying too hard... Read the full article »
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Twitter Opens In-Stream Video Ads

Twitter Opens In-Stream Video Ads

Tuesday, June 12 2018 | Marketing Land
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With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States... Read the full article »
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Thoughtful Strategies Required for B2B Video

Thoughtful Strategies Required for B2B Video

Thursday, June 7 2018 | Warc
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Going mobile-first, getting the right video length, and audience targeting are key for B2B video engagement in Asia-Pacific, according to LinkedIn. In a LinkedIn study, 74% of B2B marketers in Asia-Pacific countries viewed video as one of the most important ways to reach and engage professionals... Read the full article »
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Digital programmer Young Hollywood Network has more than doubled its monthly YouTube viewership so far this year a result of partnering with the site on YouTube’s new channels initiative. Young Hollywood’s jump from about one million YouTube views each month to more than 2.5 million views per month is an early indicator of the potential of the YouTube programming project to drive audiences and advertiser interest.

In addition to the audience growth, Young Hollywood has snared an ongoing advertising partnership through YouTube with Unilever and many of its brands including Tresemme and St. Ives. That deal calls for the network to build additional content with those marketers, such as “Award Season Secrets” and “Fresh Finds,” which has also helped to grow views, said RJ Williams, CEO of Young Hollywood.

The five-year-old network has been creating Hollywood-centric videos that run on its site as well as syndication partners like AOL, Yahoo and Hulu as well as YouTube. In that time, the network has generated 1 billion views across its distribution sites.

The YouTube channels initiative is a big shift for the company, though. Previously the programming release strategy had been more off the hip, with interviews and episodes releasing when they were shot. Now, in addition to the existing videos and shows it creates for the other outlets, Young Hollywood also makes daily videos for its YouTube Channel. New shows release every weekday at 10 a.m. Pacific and Young Hollywood has also launched themed shows around fashion and trends, in addition to regular coverage of events like SXSW, the Oscars and the Grammys, Williams said.

“We never looked at YouTube as a primary revenue source, but that’s changed now. Now we are crafting for YouTube audience,” he said.

Engagement on YouTube has grown, with completion rates now at 30% compared to 10% to 15% before. Social media also plays a big role in driving viewership. Young Hollywood shares its episodes on Facebook with its more than 325,000 fans, Twitter with more than 121,000 followers and via Google+ with more than 340,000 fans.

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