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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

Thursday, November 10 2016 | Web Video Marketing Council
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
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3 Ways To Use Video For Your Business Marketing Strategy

3 Ways To Use Video For Your Business Marketing Strategy

Wednesday, November 9 2016 | Web Video Marketing Council
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With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
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Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Monday, November 7 2016 | Web Video Marketing Council
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Content marketing is a big part of Internet marketing. People are more intrigued and engaged by videos. You too can benefit from video marketing and here are some three creative ways to increase... Read the full article »
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3 Top Tips For Shooting Marketing Videos On Your Smartphone

3 Top Tips For Shooting Marketing Videos On Your Smartphone

Wednesday, October 19 2016 | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
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 5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

Wednesday, November 16 2016 | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
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How To Humanize Your Brand Through Video And Social Media

How To Humanize Your Brand Through Video And Social Media

Tuesday, November 15 2016 | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
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Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Friday, November 18 2016 | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
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FREE - Video Communications Research Library & White Papers

FREE - Video Communications Research Library & White Papers

Monday, November 21 2016 | TradePub.com
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This is great for video communications and marketing experts and novices. Check out this #1 Resource for Free Video Communication Research, White Papers, Reports, Case Studies, Magazines, and eBooks... Read the full article »
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How Brand Marketers Measure Digital Video Advertising

How Brand Marketers Measure Digital Video Advertising

Monday, November 14 2016 | eMarketer
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US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
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10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

Monday, November 21 2016 | Trader Planet
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Here are ten tips for marketers to reach Black Friday and Cyber Monday customers with video email and key components of ready-to-use templates that drive successful holiday email campaigns... Read the full article »
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Digital programmer Young Hollywood Network has more than doubled its monthly YouTube viewership so far this year a result of partnering with the site on YouTube’s new channels initiative. Young Hollywood’s jump from about one million YouTube views each month to more than 2.5 million views per month is an early indicator of the potential of the YouTube programming project to drive audiences and advertiser interest.

In addition to the audience growth, Young Hollywood has snared an ongoing advertising partnership through YouTube with Unilever and many of its brands including Tresemme and St. Ives. That deal calls for the network to build additional content with those marketers, such as “Award Season Secrets” and “Fresh Finds,” which has also helped to grow views, said RJ Williams, CEO of Young Hollywood.

The five-year-old network has been creating Hollywood-centric videos that run on its site as well as syndication partners like AOL, Yahoo and Hulu as well as YouTube. In that time, the network has generated 1 billion views across its distribution sites.

The YouTube channels initiative is a big shift for the company, though. Previously the programming release strategy had been more off the hip, with interviews and episodes releasing when they were shot. Now, in addition to the existing videos and shows it creates for the other outlets, Young Hollywood also makes daily videos for its YouTube Channel. New shows release every weekday at 10 a.m. Pacific and Young Hollywood has also launched themed shows around fashion and trends, in addition to regular coverage of events like SXSW, the Oscars and the Grammys, Williams said.

“We never looked at YouTube as a primary revenue source, but that’s changed now. Now we are crafting for YouTube audience,” he said.

Engagement on YouTube has grown, with completion rates now at 30% compared to 10% to 15% before. Social media also plays a big role in driving viewership. Young Hollywood shares its episodes on Facebook with its more than 325,000 fans, Twitter with more than 121,000 followers and via Google+ with more than 340,000 fans.

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