Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Recent Video Marketing Whitepapers and Industry Trends Reports

This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Stop Overlooking Video As a Top Marketing Tool

Stop Overlooking Video As a Top Marketing Tool

Monday, July 17 2017 | Social Media Today
facebook
twitter
linkedin

Written words with images may be powerful tools, but you can amp up your inbound power even more if those images move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness... Read the full article »
View related Video Communications articles

5 Email Marketing Trends to Be Aware of in 2017

5 Email Marketing Trends to Be Aware of in 2017

Tuesday, July 18 2017 | Business
facebook
twitter
linkedin

If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »
View related Video Email articles

Why LinkedIn Video Helps B2B Marketers

Why LinkedIn Video Helps B2B Marketers

Sunday, July 16 2017 | Inc.
facebook
twitter
linkedin

Top brands and business personalities are excited to have a platform with video content that is better suited to reach a B2B audience than Facebook, Snapchat, or Instagram are. Marketers are excited about being able to showcase a product launch, have their company's thought leaders tell stories, and broadcast their events over video... Read the full article »
View related B2B Video Marketing articles

How to Use Video in All of Your Business [Infographic]

How to Use Video in All of Your Business [Infographic]

Wednesday, July 12 2017 | Social Media Today
facebook
twitter
linkedin

Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust... Read the full article »
View related Video Marketing Strategy articles

Why Mobile Video Is a Trend to Try Now

Why Mobile Video Is a Trend to Try Now

Wednesday, June 28 2017 | BizReport
facebook
twitter
linkedin

In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »
View related Mobile Video Marketing articles

Instagram Rules Video Engagement

Instagram Rules Video Engagement

Monday, July 10 2017 | Marketing Dive
facebook
twitter
linkedin

L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies... Read the full article »
View related Video Platforms/Tools articles

The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017

Monday, July 10 2017 | Tubular Insights
facebook
twitter
linkedin

As you prepare for marketing battles in the near future, you should recognize that each of The Significant Seven Social Video Platforms has a different personality, so each should play a different role. Even if you have a great creative idea, you can’t repurpose the same video format across the entire social video ecosystem... Read the full article »
View related Social Video Marketing articles

Video Content and Its Role in the Marketing Funnel [Infographic]

Video Content and Its Role in the Marketing Funnel [Infographic]

Thursday, July 6 2017 | Marketing Profs
facebook
twitter
linkedin

With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel... Read the full article »
View related Content Marketing articles

Online Video Set for Massive Growth Globally

Online Video Set for Massive Growth Globally

Tuesday, July 18 2017 | Campaign Asia
facebook
twitter
linkedin

"Online video is one of the fastest-growing channels of advertising, triggering heavy demand from brands for high-quality content," says Jonathan Barnard. "Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards."... Read the full article »
View related Video Industry Statistics articles

How Brands and Publishers Create Effective Digital Video Content

How Brands and Publishers Create Effective Digital Video Content

Wednesday, July 19 2017 | Mumbrella
facebook
twitter
linkedin

Despite the challenges in measurement and monetisation, Joyce insists “brands are going to embrace” digital video and its content. “If you look at all the data around content marketing, it’s one of the biggest growing areas in advertising in general. I expect it to continue.” ... Read the full article »
View related Online Video Advertising articles

Digital programmer Young Hollywood Network has more than doubled its monthly YouTube viewership so far this year a result of partnering with the site on YouTube’s new channels initiative. Young Hollywood’s jump from about one million YouTube views each month to more than 2.5 million views per month is an early indicator of the potential of the YouTube programming project to drive audiences and advertiser interest.

In addition to the audience growth, Young Hollywood has snared an ongoing advertising partnership through YouTube with Unilever and many of its brands including Tresemme and St. Ives. That deal calls for the network to build additional content with those marketers, such as “Award Season Secrets” and “Fresh Finds,” which has also helped to grow views, said RJ Williams, CEO of Young Hollywood.

The five-year-old network has been creating Hollywood-centric videos that run on its site as well as syndication partners like AOL, Yahoo and Hulu as well as YouTube. In that time, the network has generated 1 billion views across its distribution sites.

The YouTube channels initiative is a big shift for the company, though. Previously the programming release strategy had been more off the hip, with interviews and episodes releasing when they were shot. Now, in addition to the existing videos and shows it creates for the other outlets, Young Hollywood also makes daily videos for its YouTube Channel. New shows release every weekday at 10 a.m. Pacific and Young Hollywood has also launched themed shows around fashion and trends, in addition to regular coverage of events like SXSW, the Oscars and the Grammys, Williams said.

“We never looked at YouTube as a primary revenue source, but that’s changed now. Now we are crafting for YouTube audience,” he said.

Engagement on YouTube has grown, with completion rates now at 30% compared to 10% to 15% before. Social media also plays a big role in driving viewership. Young Hollywood shares its episodes on Facebook with its more than 325,000 fans, Twitter with more than 121,000 followers and via Google+ with more than 340,000 fans.

Read the full story here