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Online Video Marketing News, Tips, Trends, Tools & Statistics

We publish the latest web video marketing news, information and articles on video production tips, content marketing trends, advertising tools and communications strategies. Learn how B2B companies and corporations are using videos, video email, video SEO and online video platforms together with YouTube, mobile and social media marketing to improve audience engagement, sales lead generation and business revenues.

  • Video is THE Winning Medium: Facebook and Zuckerberg Love [and are betting on] Video Content

    | Wednesday, 26 August 2015 | fool.com - Daniel Sparks |
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    Video is THE Winning Medium: Facebook and Zuckerberg Love [and are betting on] Video Content

    Video is a winning medium, says Facebook CEO, Mark Zuckerberg. Probably the most critical driver to Facebook’s online sales lead generation advertising growth is video marketing. Facebook’s advertising revenue Q2 2105 was up 43% from the year-ago quarter, and Facebook management cites online video content as a key driver. "Video continues to be some of the richest and most engaging content for people and publishers. And since the start of the year, [people] are ... sharing more than 4% more videos,” Zuckerberg said. Facebook continues to invest in internet video marketing applications. Facebook news feed help people see more videos they care about and new options for online video monetization helps partners build their businesses One of the reasons online video marketing is such a significant catalyst is... Read the full article »
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  • What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

    | Wednesday, 26 August 2015 | theguardian.com - Jerry Daykin |
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    What the Facebook Video Debate Means for Online Marketers - 10 Key Takeaways To Succeed

    Video is set to dominate Facebook newsfeeds and marketers need to make their content work on the updated Facebook platform. Whether for hitting 4bn daily views, or with accusations that they “lied and cheated” their way to that number, Facebook’s online video marketing offering is grabbing headlines. So, what does it really mean for online marketers and how can we all maximize this opportunity of the dramatic increase of video communications viewing? One thing is clear. ALL Facebook newsfeeds are going to become more video heavy. Businesses must start preparing for all, or at least much of, their Facebook content to be video. Here are 10 key takeaways to succeed on the upgraded Facebook video marketing platform: 1. Facebook’s biggest change has... Read the full article »
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  • Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

    | Wednesday, 26 August 2015 | purecontent.com - sarah |
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    Facebook Video and Its Impact on Online Marketing [hint: YouTube Killer]

    Facebook’s new online video marketing offering is having major impacts for online marketers - especially for those using YouTube. So listen up! What are the likely effects, and how can you maximize opportunities presented? Here it is - short and sweet: 1. Short video clips have a major impact, which is why Google’s non-skippable five-second sections of ads remains a working approach. However, this leads to confusion when it comes to analyzing data because simplifying reporting by using a straight comparison between Facebook and YouTube video views doesn’t pan out; 2. Facebook online video views are similar to impressions, so YouTube’s own metric should be used, otherwise you could end up with a number in the region of ten times higher than the actual displayed view count; 3. For better corporate video communications and sales leads generation, Facebook will be better at ... Read the full article »
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  • Richard Branson’s Latest Investment: Video Communication Doorbells [This is FUN and SAFE!]

    | Wednesday, 26 August 2015 | CIO Today - Paresh Dave |
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    Richard Branson’s Latest Investment: Video Communication Doorbells [This is FUN and SAFE!]

    A doorbell befit for the online video communications age is gaining supporters in Sir Richard Branson to the tune of US$28 million. People love online video and video is everywhere. So, why not use it for safety, and not just for online video marketing? Ring, a Santa Monica, California-based company, is taking video communications to another level. People who use the $199 “smart video communication doorbells” chat with visitors via a smartphone app regardless of their location (very cool), which can deter would-be thieves who often want to be sure no one’s home. "We’re stopping... Read the full article »
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  • 7 tips to Using Online Video Marketing and Video Advertising For Business

    | Wednesday, 26 August 2015 | Victoria Advocate - Rebekah Steen |
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    7 tips to Using Online Video Marketing and Video Advertising For Business

    Video sets your company apart and is an effective tool for reaching consumers online anywhere, anytime, and on any device. Of equal importance is that online video marketing and advertising is very affordable and lets you reach a significant percentage of your target audience. Maybe the two best things about video advertising are its measurability and effectiveness. A ReelSEO study showed that 71 percent of the respondents confirmed that video marketing converts better than other content. But how do you make it work for your company? Here are seven tips to get you started and ensure... Read the full article »
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  • White Paper: 2015 Social Media & Marketing Industry Report: How Marketers Are Using Social Media & Video Marketing to Grow Their Businesses

    | Tuesday, 25 August 2015 | WVMC |
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    White Paper: 2015 Social Media & Marketing Industry Report: How Marketers Are Using Social Media & Video Marketing to Grow Their Businesses

    Video marketing is important and is more relevant as people watch videos all of the time on mobile devices. A significant 57% of marketers use video in their online marketing today and 72% want to learn more about video marketing and plan to increase using video for their online video marketing and video communications, according to this survey of more than 3,700 online marketing experts. Access the comprehensive, 53-page 7th Annual Social Media & Video Marketing Survey Report, from Social Media Examiner and its Founder Michael A. Stelzner, and learn some “not-so-obvious” findings.... Read the full article »
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  • How Women Use Online Digital Content To Their Advantage

    | Tuesday, 25 August 2015 | Manica Chetty |
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    How Women Use Online Digital Content To Their Advantage

    Women today are making their mark and presence felt in almost every field. Women understand the importance of online marketing, how it contributes successful ventures, and most important, how to execute. Below is a vital checklist from an executive at an online digital marketing services firm for women that should be followed for successful online digital marketing results. Some “must dos” include: 1. Email marketing and Video Email: build a good email list. Update subscribers with latest company news and offers. Get new visitors to signup for your newsletters. Use free email marketing tools like Mail Chimp and others, which are often integrated with video email marketing platforms as Episend by Flimp Media 2. Use Video and Visual Content: Online video marketing is a strong way of marketing your business, products, and services. Marketing videos, product videos, and sales videos should be promoted by embedding them into your website using video marketing software and/or YouTube,... Read the full article »
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  • Google Takes YouTube Video Content Inventory Off DoubleClick AdX

    | Tuesday, 25 August 2015 | Mediapost - Tyler Loechner |
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    Google Takes YouTube Video Content Inventory Off DoubleClick AdX

    Google announced plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of 2015. “For [online video marketing] advertisers, this is an unfortunate development as they are now effectively prohibited from buying non-skippable video ads and from using data for targeting on YouTube,” said Brett Wilson, co-founder and CEO of TubeMogul, an online video marketing and content marketing advertising platform. This signals that Google is tightening its grip on YouTube inventory. However, it does not mean that no YouTube ads will be ... Read the full article »
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  • Online Media Soars Using Visual Content and Online Video

    | Tuesday, 25 August 2015 | skyword - Jonathan Crowl |
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    Online Media Soars Using Visual Content and Online Video

    Facebook data shows that posts with visuals and video result in dramatic upswing in user engagement. YouTube’s video stockpile has made it the second most popular search engine after Google, and retweets increase exponentially on Twitter when the tweet contains visual and online video content. Social media video marketing gains from a share rate that is three times greater for visual content than what text, static or linked, and other types of content experiences. Based on the available data, a brand’s content strategy should strongly consider increasing investment into visual content and marketing with video. In addition, an understanding of video and visual content’s value is important. 79 percent see the value of video content marketing, 60 percent said that was the case for infographics, and 50 percent for photos—even though... Read the full article »
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  • The Rise of Video: 8 Tips to Boost Website SEO With Video Marketing Solutions

    | Wednesday, 19 August 2015 | Search Engine Land - Wesley Young |
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    The Rise of Video: 8 Tips to Boost Website SEO With Video Marketing Solutions

    Columnist Wesley Young analyzes Local Search Association's research on how consumers respond to online video marketing and video ads and how businesses take advantage of effective internet video marketing solutions. It wasn't long ago that we talked about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what's the next thing to revolutionize the marketplace? Good chance it is online video marketing. Online video already makes up 64 percent of all internet traffic, according to Cisco's 2014 Visual Networking Index, and it's forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to online advertising and online marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising, website video marketing, video marketing and... Read the full article »
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  • 5 Essential Ways to Use LinkedIn for Online Video Marketing

    | Wednesday, 19 August 2015 | onlinevideo.net - Stjepan Alaupovic |
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    5 Essential Ways to Use LinkedIn for Online Video Marketing

    Linkedin is an overlooked social media platform for marketing with video. But with 350 million registered users, it's an important channel for any business-to-business online video marketing campaign. Sure, it may not have as many users as YouTube or Facebook (with over 1 billion each), but LinkedIn separates itself from the others by being the leading professional social media platform, used by CEOs and high-level decision-makers. For online video marketing, this means that your message is more likely to reach a targeted business audience on LinkedIn than other video channels. Most important, LinkedIn is user-friendly and compatible with video sites, including YouTube, Vimeo, and online video platforms as Episend by Flimp Media and Ustream to share hosted videos. Key takeaways for successful video marketing production and online video marketing include: 1. Leverage the Right Community 2. Optimize Your LinkedIn business/company page 3. Share Updates 4. Think Global and B2B 5.... Read the full article »
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  • Marketer's Guide to Selecting a Video Production Company

    | Monday, 17 August 2015 | Marketigmag - Simon Palan |
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    Marketer's Guide to Selecting a Video Production Company

    Online video marketing experts realize they don't need TV networks and big budget commercials to promote products. TV audiences are heavily fragmented and skip through commercials. In today's digital world, corporate video communications professionals and internet video marketing gurus are producing their own video content and hosting it on websites, social media, and using sales video and testimonial videos for video email marketing. These are targeted strategies and the rewards are not in dispute. Consumers who view online product videos also are 85% more likely to make a purchase and engage with Read the full article »
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  • Include Video Content in Your Buyers' Journey

    | Monday, 17 August 2015 | Business 2 Community - Robert Weiss |
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    Include Video Content in Your Buyers' Journey

    The majority of online video marketing research shows that business online video production is increasing every day because sales video and promotional videos help decision makers get the information they need quickly. If people buying your products and services are NOT busy, then they might have time to read your paperwork and figure things out, but, if they ARE busy, then they prefer explainer videos on your website and in your interactive sales collateral, such as video postcards, video FAQs, business video case studies, testimonial video, and corporate video communications so they understand your products, company culture, and the people who make your company great in fast order and can then share the ... Read the full article »
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  • Video Crowd Sourcing: Marketing Your Business with Video

    | Monday, 17 August 2015 | Tech.co - Alex Espenson |
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    Video Crowd Sourcing: Marketing Your Business with Video

    Marketing with video and using video marketing solutions is dominating the Internet. Estimates suggest that by 2017, online video marketing and video communications will comprise almost three-quarters of consumer traffic. With online video as an emergent strength, it makes sense for any new business to use video communications to assist when raising money for the launch of new products or for investor presentations to clearly explain the your company's value proposition, growth strategy, and how and why you are the next great investment. Effective use of marketing video services, corporate video production, and corporate video communications enhances the authentic... Read the full article »
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  • Ogilvy & Mather and Tubular Labs Online Video Marketing for Social Media

    | Monday, 17 August 2015 | Ogilvy & Mather and Tubular Labs |
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    Ogilvy & Mather and Tubular Labs Online Video Marketing for Social Media

    Ogilvy & Mather and Tubular Labs come together to present a comprehensive overview of the importance of social media video marketing for companies and brands. The case study analyzes the importance of using online video marketing, implications of using and not using video marketing solutions, and how to use video effectively on all social media channels video marketing channels as: Facebook, Instagram, Vine, and YouTube. Read the full article »
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  • Using Targeted Facebook Online Video Solutions for Better Conversions

    | Monday, 17 August 2015 | North Denver News - Staff |
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    Using Targeted Facebook Online Video Solutions for Better Conversions

    Stop wasting thousands of dollars on: PPC; Bing Ads; Google Ads; Facebook Ads; Solo Ads; Buying lists; and BS Traffic Courses that fall flat. Learn how to use targeted Facebook online video solutions for better conversions for sales leads and brand exposure. Here's a $97 traffic generating course that shows you how video internet marketing and video communication will be done for the next decade. Learn about the "Social Video Formulae" and how online video marketing and cost-effective marketing video production and distribution helps you stay ahead of competitors. We all know that we have the greatest product or services - or even promote the greatest products to earn commission checks - but without traffic, targeted leads, and conversions we are... Read the full article »
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  • Video Marketing SEO Tips to Help Content Rankings with Google's Latest Update

    | Monday, 17 August 2015 | msbusiness.com - Todd Smith |
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    Video Marketing SEO Tips to Help Content Rankings with Google's Latest Update

    Google's latest algorithm rollout, which began last week, continues the search giant's commitment to rewarding high-quality, user-focused video content with higher rankings. Here are three easy tips for optimizing your PR content for better online marketing and communications results, including using video communications and video marketing solutions. We recommend these three tips to optimize your PR content: 1. Get Visual (video works too and Google is loving video); 2. Use Synonyms; and 3. Go Long To... Read the full article »
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  • Akamai Wins Over Limelight in $45M Patent Infringement Ruling

    | Monday, 17 August 2015 | StreamingMedia - Troy Dreier |
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    Akamai Wins Over Limelight in $45M Patent Infringement Ruling

    The nine-year odyssey may now be at an end. The country's top patent court yesterday ruled unanimously for Akamai, reinstating the previous $45M patent infringement jury verdict. Limelight, arguably the leading content delivery network (CDN) and video marketing, video communications solutions, and video tracking software companies in the world, the court said is responsible for infringement of any patents and processes by BOTH Limelight AND any third-party who uses Limelight. The court continued and states that since Limelight's CDN "directs or controls" its customers’ actions then... Read the full article »
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  • New JW Video Player 7 Released for HTML 5 and Flash Video Playback

    | Monday, 17 August 2015 | StreamingMedia - Troy Dreier |
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    New JW Video Player 7 Released for HTML 5 and Flash Video Playback

    It’s a big day for JW Player (the company). It is releasing a major, new version of JW Player (the video player use by video marketing companies). Version 7 of the popular player includes MPEG-DASH support, completely rewritten code that loads 35 percent faster than the previous version, and CSS skinning. "We're the first to deploy MPEG-DASH," says Jeroen Wijering, company co-founder. “We’re the first one to put it in the market as a video marketing and video communication technology to buy at scale.” JW Player also improved the HTML5 video experience by adding full interactive ... Read the full article »
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  • The Top 10 Online Video Sites and YouTube Marketing Channels

    | Monday, 17 August 2015 | MarketingProfs - Ayaz Nanji |
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    The Top 10 Online Video Sites and YouTube Marketing Channels

    Over 193 million Americans watched online video content via desktop computers in June 2015 ALONE, according to comScore Video Metrix data. Google, driven primarily by YouTube.com video viewing, ranked as the number one website video content property with over 172 million desktop unique viewers from the United States. The other "Top 10" internet video marketing and video communications content websites, which any expert executing internet video marketing strategies should consider using, include... Read the full article »
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Political video smackdown

  • | San Francisco Chronicle
Presidential candidates are prime targets for viral web video marketing efforts.
Read the full story here
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