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From: ReelSEO - David Waterhouse |
Monday, 19 December 2011 00:00
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The top twenty most popular online video ads of 2011 based on the number of viral social media shares.
There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were bigger, as more brands harnessed the power of social video to amplify their brand and to make an emotional connection with their audience.
Ambitions were also bigger. Looking through the top 20, you cannot help but be amazed at the kind of production values that would make even a Hollywood producer blush.
Great scriptwriting, fantastic direction, rousing soundtracks – 2011 really did see social video become the small screen format with big screen ambitions.
But, more importantly, brands started to see the bigger picture.
And they don't come any bigger than Volkswagen's monster hit, The Force, created by LA agency Deutsch.
Read the full story here |
WVMC Weekly Update
