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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
If you’re on the fence about live video, here’s a tip: start with prerecorded videos. Pick a topic and record short videos (one minute or less) of yourself discussing that topic. Upload the videos to your social network of choice and gauge the reactions of your friends and other connections. This removes the pressure of being live while giving your audience a chance to see and hear from you... Read the full article »
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Is 2018 the year you invest in video ads on social media? Need some stats and facts to help guide your strategy? Wave Video shares the facts you need to know in this infographic. The main reasons for using video ads on social media: drive traffic to your website (48%), promote new content (27%), boost website conversions (21%)... Read the full article »
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If your B2B company is already using social media, it's even more integral that video should be part of your strategy since every major platform — Facebook, Instagram, Twitter and even LinkedIn — uses video in some way. YouTube, the world’s second largest search engine, is where over 1 billion hours of video content are viewed each day... Read the full article »
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Businesses are using videos in more than just their YouTube channels. According to data from the 2018 benchmark report released by video marketing solutions company Vidyard, 46% of businesses use videos in email marketing, and that’s up from 36% the previous year. What’s more, 86% use video on their websites, 77% on their social media channels, 60% on landing pages, and 37% in sales conversions... Read the full article »
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There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business. The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your game plan and start reaping the results of your hard work... Read the full article »
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The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »
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If one trend in content publishing and social media has been constant over the past few years, it’s the growing popularity of online video. Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built buzz in the marketing industry for its ability to engage and entertain, with brands making it a core part of their marketing strategies.... Read the full article »
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It’s safe to conclude that videos are indeed the champions on social media, and more so for aspirational segments like luxury. The key to success is keeping it authentic, striking and beautiful, while not looking like you’re trying too hard... Read the full article »
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With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States... Read the full article »
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Going mobile-first, getting the right video length, and audience targeting are key for B2B video engagement in Asia-Pacific, according to LinkedIn. In a LinkedIn study, 74% of B2B marketers in Asia-Pacific countries viewed video as one of the most important ways to reach and engage professionals... Read the full article »
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In any case, now YouTube users can let the site know which cute animal, baby or other form of adorab-ilia they like best.
The world’s biggest video site launched YouTube Slam yesterday, a new feature that pits viral videos in head-to-head voting competitions in five categories — music, dance, cute, comedy and bizarre. Users earn points for playing and voting, and the YouTube blog says users can “help uncover the next big thing.”
But there’s more to the YouTube Slam than unearthing the next honey badger. The YouTube Slam is a smart new feature for many reasons, but primarily because it has the potential to yield a treasure trove of data for the site.
In its first day, the YouTube Slam section had already generated more than 200,000 votes by more than 20,000 people in the comedy category alone by mid-day. That’s a massive amount of fresh raw insight from users, most likely YouTube’s most passionate and dedicated fans, as to what they like best. YouTube could potentially tap into this data to better understand what users want and then make sure those types of videos are either served up in a targeted fashion to users with similar tastes or featured on the home page. Better yet, YouTube could try to sell ads around those videos, or related ones.
Whatever option YouTube chooses, the greatest potential for YouTube Slam is not in the coolness of it — it’s in the stickiness of it. YouTube Slam can keep the passionate fans on the site for longer, and it may also yield tremendous consumer insight that will be valuable for advertisers.
Nearly 161 million unique viewers watched more than 20 billion videos on YouTube in the month of October, according to comScore’s most recent figures.
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