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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Maybe you’re already a more experienced YouTube with a couple of thousand subscribers and wondering how you can get more subscribers on youtube. Maybe you have just created your Youtube channel and you don’t know how to get subscribers or get more views on your youtube videos No matter where you are in your YouTube journey, every Youtuber has at one point asked himself how he or she can get more results... Read the full article »
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The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »
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Did you know that by the year 2019, 80% of consumer Internet traffic worldwide will be consumer internet video traffic? Video-on-demand traffic will double what it is presently by 2019, and HD video will be 70% of this total. Social media video will drive... Read the full article »
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Recruitment is a tough cookie to swallow for many small companies. It costs money to use recruitment agencies, but unless you put a reasonable amount of effort in, you are going to struggle to attract younger talent with the right experience and qualifications. In this article, we look at why recruitment videos are the smart way to attract millennials in a competitive marketplace... Read the full article »
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Ad blocking technologies is not a new thing, but the use of video ad blockers is expected to grow exponentially over the coming years. Consumers are turning to and paying for ad blocking software due to poor targeting and a lack of personalised and irrelevant content. In fact, an Accenture survey (1) reveals that... Read the full article »
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Video is the perfect medium for demos and explainers. Creating product demonstrations is a great way to raise the profile of your B2B products and brand. To succeed as a B2B video marketing content creator, you should focus on creating valuable, quality resources that people are likely to share. Here are some top B2B video tips to help you create great product videos and... Read the full article »
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Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your business before? And while retargeting (or remarking isn’t really new to PPC campaigns, there are still many companies that have yet to take advantage of it for their business. Here’s how you can through your marketing videos... Read the full article »
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Our online video marketing and video communications experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you'll learn the following... Read the full article »
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay... Read the full article »
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Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular's ranking leaderboards. This month, take a look at... Read the full article »
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In any case, now YouTube users can let the site know which cute animal, baby or other form of adorab-ilia they like best.
The world’s biggest video site launched YouTube Slam yesterday, a new feature that pits viral videos in head-to-head voting competitions in five categories — music, dance, cute, comedy and bizarre. Users earn points for playing and voting, and the YouTube blog says users can “help uncover the next big thing.”
But there’s more to the YouTube Slam than unearthing the next honey badger. The YouTube Slam is a smart new feature for many reasons, but primarily because it has the potential to yield a treasure trove of data for the site.
In its first day, the YouTube Slam section had already generated more than 200,000 votes by more than 20,000 people in the comedy category alone by mid-day. That’s a massive amount of fresh raw insight from users, most likely YouTube’s most passionate and dedicated fans, as to what they like best. YouTube could potentially tap into this data to better understand what users want and then make sure those types of videos are either served up in a targeted fashion to users with similar tastes or featured on the home page. Better yet, YouTube could try to sell ads around those videos, or related ones.
Whatever option YouTube chooses, the greatest potential for YouTube Slam is not in the coolness of it — it’s in the stickiness of it. YouTube Slam can keep the passionate fans on the site for longer, and it may also yield tremendous consumer insight that will be valuable for advertisers.
Nearly 161 million unique viewers watched more than 20 billion videos on YouTube in the month of October, according to comScore’s most recent figures.
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