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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides... Read the full article »
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Online videos have been huge and it is obvious that they are here to stay. They present an opportunity for those with an entrepreneurial spirit. Even though markets have rapidly grown to accept video as the primary way to present and consume information, growth is still accelerating. The best years of online... Read the full article »
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold,... Read the full article »
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Finding interesting ways to share important information with employees about company successes and corporate initiatives, to train employees on new products and services, and to engage staff when they are busy with day-to-day tasks can be a challenge, but one well worth addressing. Good employee communications with staff (and vendors too) across... Read the full article »
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The power of video only seems to be be growing, and with brands investing more and more in the medium, it doesn’t look to be slowing down any time soon. My Facebook feed is peppered with videos from both brands and friends, Tweets containing rich media see huge increases in engagement, and the time... Read the full article »
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. Read the full article »
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral... Read the full article »
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Ever since Facebook snapped up LiveRail, a video advertising publisher monetization platform, the online video ad industry has seen a major shift in how video ad impressions are being bought and sold. A large number of partners were being pushed off the major hub for video ad trading, which is... Read the full article »
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to... Read the full article »
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays... Read the full article »
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In any case, now YouTube users can let the site know which cute animal, baby or other form of adorab-ilia they like best.
The world’s biggest video site launched YouTube Slam yesterday, a new feature that pits viral videos in head-to-head voting competitions in five categories — music, dance, cute, comedy and bizarre. Users earn points for playing and voting, and the YouTube blog says users can “help uncover the next big thing.”
But there’s more to the YouTube Slam than unearthing the next honey badger. The YouTube Slam is a smart new feature for many reasons, but primarily because it has the potential to yield a treasure trove of data for the site.
In its first day, the YouTube Slam section had already generated more than 200,000 votes by more than 20,000 people in the comedy category alone by mid-day. That’s a massive amount of fresh raw insight from users, most likely YouTube’s most passionate and dedicated fans, as to what they like best. YouTube could potentially tap into this data to better understand what users want and then make sure those types of videos are either served up in a targeted fashion to users with similar tastes or featured on the home page. Better yet, YouTube could try to sell ads around those videos, or related ones.
Whatever option YouTube chooses, the greatest potential for YouTube Slam is not in the coolness of it — it’s in the stickiness of it. YouTube Slam can keep the passionate fans on the site for longer, and it may also yield tremendous consumer insight that will be valuable for advertisers.
Nearly 161 million unique viewers watched more than 20 billion videos on YouTube in the month of October, according to comScore’s most recent figures.
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