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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.
Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
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With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
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US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
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In any case, now YouTube users can let the site know which cute animal, baby or other form of adorab-ilia they like best.
The world’s biggest video site launched YouTube Slam yesterday, a new feature that pits viral videos in head-to-head voting competitions in five categories — music, dance, cute, comedy and bizarre. Users earn points for playing and voting, and the YouTube blog says users can “help uncover the next big thing.”
But there’s more to the YouTube Slam than unearthing the next honey badger. The YouTube Slam is a smart new feature for many reasons, but primarily because it has the potential to yield a treasure trove of data for the site.
In its first day, the YouTube Slam section had already generated more than 200,000 votes by more than 20,000 people in the comedy category alone by mid-day. That’s a massive amount of fresh raw insight from users, most likely YouTube’s most passionate and dedicated fans, as to what they like best. YouTube could potentially tap into this data to better understand what users want and then make sure those types of videos are either served up in a targeted fashion to users with similar tastes or featured on the home page. Better yet, YouTube could try to sell ads around those videos, or related ones.
Whatever option YouTube chooses, the greatest potential for YouTube Slam is not in the coolness of it — it’s in the stickiness of it. YouTube Slam can keep the passionate fans on the site for longer, and it may also yield tremendous consumer insight that will be valuable for advertisers.
Nearly 161 million unique viewers watched more than 20 billion videos on YouTube in the month of October, according to comScore’s most recent figures.
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