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Video Content Marketing, Advertising and Production News - February 11, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • Flimp Media Named Top 10 Global Web Video Production Company

    Flimp Media Named Top 10 Global Web Video Production Company

    | Monday, 01 February 2016 | 10BestProduction.com |
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    [sponsored] 10BestProduction names Flimp Media a 2016 top 10 video production company. Flimp is an expert in online video solutions for SMBs, nonprofits, and Fortune 1000 companies. Flimp creates online video content for business video marketing, testimonials, mobile video marketing, and HR and corporate professionals for year-round employee communications using video and video postcards. Flimp’s video production expertise includes: animation, motion graphics, live-action & on-location shoots, and whiteboard videos. Explainer videos also are examples of Flimp’s expertise, which can be distributed on YouTube, Facebook, LinkedIn, Instagram, websites and in intranet portals. Flimp’s case studies and client portfolio demonstrate video... Read the full article »
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  • 13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares [Insert Video #4]

    13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares [Insert Video #4]

    | Monday, 25 January 2016 | Huffpost Business |
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    Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing, social media, display advertising, and search engine marketing ($22.24). Using video in email is even better. Research shows video email marketing is on the rise and has a 280 per cent higher rate of return than traditional emails. Why? Video email captures... Read the full article »
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  • Rediscovering Online Video Marketing: How YouTube Recommends to a Viewer Without an Account

    Rediscovering Online Video Marketing: How YouTube Recommends to a Viewer Without an Account

    | Friday, 29 January 2016 | reelseo |
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    For 2016, I’m undertaking a project to find new online video marketing content. It's the end of the first month, and perhaps the most shocking thing I've encountered is that I’ve had absolutely no reason to create an account on any social video platform. Not even YouTube. Although I’m not fully immersed in the user experience, I’ve been able to enjoy plenty of content on various platforms without being forced into anything and this is how I did it... Read the full article »
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  • Video Communications Is Changing the Picture of Employee and Talent Management (subscription required)

    Video Communications Is Changing the Picture of Employee and Talent Management (subscription required)

    | Monday, 01 February 2016 | Society for Human Resource Management |
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    Online video content is prompting organizations of all sizes to transform HR functions through the use of video communication tools. Employers are adopting online video to facilitate interviewing, recruiting, training, and knowledge-sharing. Videos’ on-demand delivery feature and cost-effectiveness are reasons for its growing popularity. Online video communications isn’t just for large companies. Employers with small HR departments are finding value using video platforms and tools and the results... Read the full article »
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  •  74% Of All Web Traffic Will Be Video By 2017

    74% Of All Web Traffic Will Be Video By 2017

    | Friday, 05 February 2016 | Econsultancy |
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    Video content and mobile video marketing will make up almost three quarters of all web traffic by 2017, according to a new infographic that shows you all of methods that b2b video marketing online and communication professionals can use to increase sales leads, engagement with prospects, and better educate their stakeholders. See how your company or organization can incorporate video into your marketing, sales, and communications strategies cost effectively by... Read the full article »
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  • 10 Great Social Video Marketing Content Resources

    10 Great Social Video Marketing Content Resources

    | Monday, 08 February 2016 | Huffpost Business |
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    Brands that create great media and video content enjoy benefits as increased brand awareness, improved brand perception, audience growth, and an increase in sales leads. Developing effective social media content and video content that makes it all happen is challenging and executing it day-after-day is not easy. The following list of online video content marketing resources makes the job of content development easier and includes how to make short, how-to videos and... Read the full article »
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  • Adobe Stock Adds 100,000+ 4K Video Assets That Are Available Now

    Adobe Stock Adds 100,000+ 4K Video Assets That Are Available Now

    | Monday, 08 February 2016 | Imaging Resource |
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    Adobe announced that it has added over 100,000 native 4K online video assets to its Adobe Stock collection. All 4K Adobe Stock video assets are native 4K, which means that they were either recorded in 4K or were rendered in 4K. Joining the large collection, which already contains over a million video assets and 45 million images and graphics, the new 4K video assets are available for free at... Read the full article »
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  • How Web Video Advertising on Mobile Devices Will Shape Future Of Businesses

    How Web Video Advertising on Mobile Devices Will Shape Future Of Businesses

    | Friday, 05 February 2016 | CXOtoday.com |
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    Online web video advertising is on course to be a $100bn market for the first time ever in 2016. It’s clear that what was once described solely as a growth sector has matured into a lucrative market. However, there is still plenty of room for growth in the mobile video advertising sector. And the principle reason why that is... Read the full article »
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  • Video SEO or How to Get Your Business Found on Google

    Video SEO or How to Get Your Business Found on Google

    | Thursday, 04 February 2016 | dex media |
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    We’re not talking viral video. We’re talking about: 1. getting your business in front of the billion users who visit and search on YouTube and 2. increasing your chances of appearing in searches on Google, which owns YouTube and favors its videos on Google search-return pages. Just as you do search engine optimization (SEO) to help your website get found, you can improve your shot at video views with these five video SEO marketing tips. Here’s #1 —> Start with... Read the full article »
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  • YouTube Marketing and Advertising: What should you not do?

    YouTube Marketing and Advertising: What should you not do?

    | Friday, 05 February 2016 | CXOtoday.com |
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    Online video advertising is growing at a rapid pace, especially on YouTube. Therefore, creating an engaging and memorable video ad is vital. We take a look at some common mistakes made on YouTube and offer some best practices for your campaign. Ensure you are not making these 6 common mistakes, right now and improve... Read the full article »
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  • Playwire Video Player Launches Header Bidding Capabilities For Web Video Advertising

    Playwire Video Player Launches Header Bidding Capabilities For Web Video Advertising

    | Monday, 08 February 2016 | MediaPost |
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    Playwire, an online video marketing player and platform, announced launched video header bidding capabilities, making it the first to market header bidding for web video advertising. Since an initial integration of header bidding the company’s publishing partners have seen an 85% lift in revenue, when comparing indirect campaigns to advertisers that use this technology.By letting multiple demand sources bid on the same inventory at the same time, publishers have the potential to increase... Read the full article »
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  • Video Marketing Is Invaluable to Attract Customers and Boost Sales

    Video Marketing Is Invaluable to Attract Customers and Boost Sales

    | Saturday, 06 February 2016 | Khaleej Times |
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    Utilizing online video marketing as an interactive tool helps businesses attract a greater number of customers and increase sales and engagement, as well as brand recognition. Learn why mobile video marketing returns some of the best business results of any marketing tool and should be a part of any business-grounded marketing strategy. From short-video content on social video marketing sites, leading customers back to your onsite content, to longer-form video for... Read the full article »
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YouTube Slam Could Yield Treasure Trove of Data for Marketers, Aid Video Discovery

  • | MediaPost's VidBlog - Daisy Whitney
You’re probably watching the cute baby polar bear video anyway. (Wait. Don’t tell me you haven’t seen the Danish polar bear Siku?)

In any case, now YouTube users can let the site know which cute animal, baby or other form of adorab-ilia they like best.

The world’s biggest video site launched YouTube Slam yesterday, a new feature that pits viral videos in head-to-head voting competitions in five categories — music, dance, cute, comedy and bizarre. Users earn points for playing and voting, and the YouTube blog says users can “help uncover the next big thing.”

But there’s more to the YouTube Slam than unearthing the next honey badger. The YouTube Slam is a smart new feature for many reasons, but primarily because it has the potential to yield a treasure trove of data for the site.

In its first day, the YouTube Slam section had already generated more than 200,000 votes by more than 20,000 people in the comedy category alone by mid-day. That’s a massive amount of fresh raw insight from users, most likely YouTube’s most passionate and dedicated fans, as to what they like best. YouTube could potentially tap into this data to better understand what users want and then make sure those types of videos are either served up in a targeted fashion to users with similar tastes or featured on the home page. Better yet, YouTube could try to sell ads around those videos, or related ones.

Whatever option YouTube chooses, the greatest potential for YouTube Slam is not in the coolness of it — it’s in the stickiness of it. YouTube Slam can keep the passionate fans on the site for longer, and it may also yield tremendous consumer insight that will be valuable for advertisers.

Nearly 161 million unique viewers watched more than 20 billion videos on YouTube in the month of October, according to comScore’s most recent figures.

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