The Business Video Resource CenterMay 22, 2012  
Viral Video Marketing & The Boy Who Cried "Fake!"
From: ReelSEO - Jeremy Scott | Friday, 06 January 2012 16:42   
Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate the occasion, but it won't matter. We won't believe it. Soon enough, as brands flock to hoax marketing and CGI comes even closer to accurately mimicking reality... we may no longer believe anything we see on film.

And that'll be a sad day--when real-life awesome actions and feats no longer move the needle, because we're trained to believe everything is fake. It's coming.

GForm Drops iPad From Space, YouTubers Don Tin Foil Hats

GForm is a company that makes an impact-resistant iPad case. Considering today's fast-paced world, and the cost of replacing broken iPads, that's a product that could fill a need. Especially if it works. But does it work?

GForm has tried to prove their product's effectiveness a number of times--once by dropping a bowling ball on it. But they are usually met with skepticism. Some folks think the entire video is staged, while most just think they didn't drop the bowling ball from a high enough perch to really simulate a damaging event.

The next logical step for GForm is to drop the case (with an iPad) from space... right?

Read the full story here


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