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We already know video is amazing for B2B brands on social media. Video is hands-down the best way to reach time-poor people with short attention spans as they scroll through their social feeds. Moving images grab hold of the caveman part of your brain telling you to pay attention and get emotionally invested. But Facebook isn’t always the best place for B2B ... Read the full article »
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When done right, videos, even employee communication videos, convey a lot more than information. They convey emotion. They convey a higher sense of purpose. They convey excitement and passion, which are critical for organizations looking to foster a sense of trust and loyalty among workers. Videos can serve specialized purposes, too. HR communications videos, for example... Read the full article »
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Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and B2B companies have stayed away from video content, but it’s becoming clear that to stand out and build trust among your audience, it’s incredibly important to get in front of a camera. The time for video is now; all the major players in the marketing industry see it ... Read the full article »
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Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects. The featured video module runs multiple times per week and its content is selected by Apple News editors rather than using algorithms... Read the full article »
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Facebook doesn’t want you burning through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them on the go for free. Users will see lightning bolt icons on pre-loaded videos ... Read the full article »
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Short video content is popular, in part, because it’s only viewable for a short period of time. Typically, these video stories last 24 hours from the time of initial posting. Due to its limited visibility time, this content becomes very relevant during the period it is live, drawing users into this form of social media... Read the full article »
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”... Read the full article »
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal... Read the full article »
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Video marketing has proved itself to be a high ROI earner for marketers seeking to engage consumers looking for distractions and possessing short attention spans. So, when you execute a campaign using the ‘best of both worlds’ by implementing videos in your email marketing efforts, it can be a great idea. Consumers love videos... Read the full article »
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If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors—and links—to your site... Read the full article »
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We can’t help with the first two questions, but we can consult one of YouTube’s inside men about the viral video question. Kevin Allocca is YouTube’s trends manager (he says he professionally watches YouTube videos), and recently he gave a talk at TEDYouth about the reasons videos go viral.
Alloca said three things are behind viral videos:
Tastemakers. The people with large social media followings—a celebrity or so-called influencer, for example—who share a YouTube video and make it go viral. Late-night host Jimmy Kimmel did this with the now-famous “Double Rainbow” video.
Communities of participation. This refers to when a group of tastemakers take a point of view and share it, which is kind of like steroids for a YouTube video. Soon, they’ve created a community around an inside joke, of sorts. For instance, the Rebecca Black YouTube sensation “Friday” became so popular because a community of tastemakers rallied around it, poking fun of it, parodying it, and so on.
Unexpectedness. As Alloca says, “In a world where two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way these [viral videos] have.”
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