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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Building A Strong Customer Base: Why Video Marketing Is The Wave Of The Future

Tuesday, September 6 2016 | Web Video Marketing Council
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed... Read the full article »
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2016 is Finally the “Year of the Video”

2016 is Finally the “Year of the Video”

Friday, August 26 2016 | Marketing Land
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »
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Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Exclusive: 36% of Businesses Making Basic Video Marketing Mistakes & Resolutions [Free White Paper]

Thursday, August 25 2016 | MWP Digital Media
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that... Read the full article »
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5 Techniques to Take Advantage of Video Marketing

5 Techniques to Take Advantage of Video Marketing

Tuesday, August 30 2016 | MarketingTech
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen... Read the full article »
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How to Use Video in Your Email Marketing

How to Use Video in Your Email Marketing

Thursday, September 1 2016 | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »
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5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

Monday, August 29 2016 | Skyward – Content Standard
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To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. We know video marketing in general is effective in converting customers. According B2B Video Content Marketing Survey Results by the Web Video Marketing Council, 73 percent confirm that marketing videos... Read the full article »
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Video Email Ideas To Grow Your Email List Fast

Video Email Ideas To Grow Your Email List Fast

Saturday, September 10 2016 | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »
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What’s The Most Effective Style for Your Corporate Videos?

What’s The Most Effective Style for Your Corporate Videos?

Thursday, August 11 2016 | DigiNovations
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So many corporate video productions are created in the documentary style - with people filmed as they look off-camera and answer questions. While this style works for many projects, there are times when an intentional approach will give you a more effective video. But what, exactly, does ‘intentional’ mean? Let’s explore, so you can add ... Read the full article »
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The Importance of Video When it Comes to Online Marketing

The Importance of Video When it Comes to Online Marketing

Wednesday, August 24 2016 | Tech.Co
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A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And online video content marketing is the only way to reach the masses on a regular basis. Online video marketing is slowly becoming one of the major tools into the essentials... Read the full article »
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 4 Ways to Use Video in Twitter Ads

4 Ways to Use Video in Twitter Ads

Wednesday, August 17 2016 | Social Media Examiner
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Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of social video marketing video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your products and engage Twitter users... Read the full article »
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There’s nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled for a while with its newest pop-culture darling. When a brand is involved in this phenomenon, it’s an unqualified, grand-slam home run -- and every marketer’s dream.

The natural corollary to this line of thought is that only superb content will work in social media. Most advertisers we speak with are under this impression. Fortunately, nothing could be further from the truth.

How-to videos, repurposed TV spots, drug and medical advertisements, recipe videos, and direct response commercials all consistently enjoy success in social media. In fact, one could argue that the performance-based, non-interruptive social format provides better, more tangible value than standard pre-roll.

The distribution mechanism for social video is a value exchange, whereby users receive virtual goods in return for watching a video. This format puts users in control, and it generates completion rates as high as 94% for 30-second videos. But of particular interest to advertisers is the channel’s ability to generate earned media -- regardless of the content.

Nothing is going to make a two-minute recipe video “go viral,” nor would the producers of such content necessarily have that expectation. But earned media is more than just sharing and free reach. According to a study we recently conducted, nearly 5% of users, on average, who watch a social video take an additional earned-media action after viewing. This means coupon and recipe downloads, store locator usage, Facebook visits, participation in contests, etc. All of this happens, by the way, after the user receives her or his virtual reward.

Thus, advertisers interested in generating earned media activity for their videos need not concern themselves with creating the next viral meme. They should, however, come to the table with a clear idea of the consumers they’d like to reach, and the actions they want those consumers to take. Coupon downloads, for instance are a natural next step after watching a CPG commercial.

Understanding the basic tenets of social media advertising (i.e., value exchanges, performance-based Cost-Per-Engagement (CPE) pricing, and targeting by demographic rather than by content type) can create opportunities for many brands that might not otherwise consider themselves good fits for the space.

Earned media results are no longer limited to an elite group of viral video megahits. Advertisers of every stripe can benefit from social advertising; they simply have to plan for it.

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