Video Marketing, Production, Advertising and Communications News - May 1, 2016

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Online Video Marketing Trends Reports, Research and Statistics

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This Week's Most Popular Online Video Marketing News Articles

Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

  • Video Marketing Guide & Digital Marketing White Papers

    Video Marketing Guide & Digital Marketing White Papers

    | Thursday, 28 April 2016 | koozai |
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    Koozai, London & Southhampton UK, has a wonderful arsenal of 20+ white papers and help guides for marketing and communications professionals. Their Video Marketing Guide, 3rd Edition is particulary helpful for online video marketing experts and offers valuable b2b video marketing help tips. The other guides related to SEO, website conversion, and social media marketing will inspire as well... Read the full article »
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  • 12 Statistics Why Legal Firms Should Be Using Video Marketing

    12 Statistics Why Legal Firms Should Be Using Video Marketing

    | Wednesday, 20 April 2016 | Hit Search |
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    Video marketing is one of the biggest content marketing trends of the last several years. The growth of video sharing via social media and increased bandwidth allows your legal firm to really start diving into the video marketing space. So here are twelve statistics that show just why you should be using video marketing... Read the full article »
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  • What Those Popular Tasty Marketing Videos Teach Us About Multichannel Marketing

    What Those Popular Tasty Marketing Videos Teach Us About Multichannel Marketing

    | Tuesday, 12 April 2016 | Content Standard |
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    If Tasty online marketing videos are taking over your Facebook News Feed, consider yourself front-and-center for a lesson in how multichannel marketing is evolving. In the fragmented, multichannel marketing world, brands consider which platforms deserve the bulk of their resources, and build out video content from that perspective. Tasty bet on... Read the full article »
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  • It’s Time for a Rethink on Online Video Marketing for 2016

    It’s Time for a Rethink on Online Video Marketing for 2016

    | Tuesday, 12 April 2016 | Mobile World Live |
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    Operators need to position online video marketing as a basic service like voice, rather than continuing to see it as a value added service, Huawei chief Eric Xu said. If that’s the case, we need to revisit the network, the organizational set-up, the operating model and the skill sets in the workforce, whether those are sufficient enough to support video as a basic service like voice. Xu also claimed that telcos are “better positioned” in online video services because... Read the full article »
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  • Top Social Media Marketing Trends to Help Marketers Dominate In 2016 [Video Marketing #2]

    Top Social Media Marketing Trends to Help Marketers Dominate In 2016 [Video Marketing #2]

    | Tuesday, 12 April 2016 | Clapway |
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    In 2015, video content was the king of social media and digital marketing strategies and for 2016 video content is witnessing substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine by... Read the full article »
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  • 8 Tips for Freelance Video Production Editors Dealing With the Business Side of Post-Production

    8 Tips for Freelance Video Production Editors Dealing With the Business Side of Post-Production

    | Monday, 18 April 2016 | Fstoppers |
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    Skilled videos production editors have started to see the value in being hired for contract work. It’s a great supplement income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor. Everyone’s situation will be a bit different, but I hope that some of the methods and reasoning help you increase... Read the full article »
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  • How to Boost Content Communications With Video Marketing

    How to Boost Content Communications With Video Marketing

    | Wednesday, 20 April 2016 | Ragan’s PR Daily |
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    Video content marketing is the new normal for companies and marketing and communications teams eager to find relevance in a cluttered and ever-evolving landscape. The promise of sight, sound, motion and story—along with guaranteed viewership—is a promising alternative to the engagement shackles that we’ve chained ourselves to for the past two decades. What makes video marketing so promising? In a nutshell, the industry is maturing and realizing that we have other tools out there that are affordable and easy to execute. It’s also pretty easy to launch a video content campaign as you no longer need to... Read the full article »
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  • Why Social Media Needs Video Marketing

    Why Social Media Needs Video Marketing

    | Friday, 15 April 2016 | Tim Mulligan |
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    Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statement that it was placing a new video tab at the centre of its mobile app, facilitating online video discovery and sharing. In the same week, under fire Twitter revealed that it would allow and use video for... Read the full article »
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  • Why and How Video Content Marketing Works for Luxury

    Why and How Video Content Marketing Works for Luxury

    | Tuesday, 19 April 2016 | Luxury Daily |
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    Content marketing is a buzzword in the marketing world, but what does that actually mean and what is its role for luxury brands? Content marketing, or branded content, is brand-related content with which consumers, or in our case, luxury consumers, actually choose to engage. It has value for the audience first – whether entertainment, information or other value – and the brand second. Using long-form marketing videos in a series is very effective because everyone loves... Read the full article »
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  • Improving Patient Care Through Critical Video Communications

    Improving Patient Care Through Critical Video Communications

    | Monday, 21 March 2016 | Health Data Management |
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    In this exclusive interview from HIMSS, Hemant Goel President of Spok talks about how targeted technology solutions allow for healthcare providers to engage in critical communications in ways that are both effective and patient centered. He also discusses what an organization should look for in a software solution to improve patient care and satisfaction... Read the full article »
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  • You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

    | Thursday, 14 April 2016 | The Web Video Marketing Council |
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    Stop-motion, moving images and objects in small increments to create an illusion of movement is as old as cinema itself and important to consider for your online marketing videos. One of the first animation techniques discovered by filmmakers, stop-motion, helped instill viewers with a sense of awe for early cinema. It was all about the magic of movement and stop-motion video production techniques has evolved over the years, but it hasn’t lost its magic for online video marketing because... Read the full article »
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  • Comprehensive Guide to Web Video Advertising in 2016

    Comprehensive Guide to Web Video Advertising in 2016

    | Wednesday, 30 March 2016 | Marketing Land |
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    Increasingly, consumers are cutting their ties to traditional media and turning to digital online video for discovery, entertainment and brand awareness. In 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. To get the most out of your video advertising, develop a cross-channel strategy and keep in mind the following best practices video ad market strategies... Read the full article »
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How To Drive Earned Media -- Even When Your Content Is Less Than Stellar

  • Written by MediaPost's Online Video Insider - Mitchell Reichgut
There’s nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled for a while with its newest pop-culture darling. When a brand is involved in this phenomenon, it’s an unqualified, grand-slam home run -- and every marketer’s dream.

The natural corollary to this line of thought is that only superb content will work in social media. Most advertisers we speak with are under this impression. Fortunately, nothing could be further from the truth.

How-to videos, repurposed TV spots, drug and medical advertisements, recipe videos, and direct response commercials all consistently enjoy success in social media. In fact, one could argue that the performance-based, non-interruptive social format provides better, more tangible value than standard pre-roll.

The distribution mechanism for social video is a value exchange, whereby users receive virtual goods in return for watching a video. This format puts users in control, and it generates completion rates as high as 94% for 30-second videos. But of particular interest to advertisers is the channel’s ability to generate earned media -- regardless of the content.

Nothing is going to make a two-minute recipe video “go viral,” nor would the producers of such content necessarily have that expectation. But earned media is more than just sharing and free reach. According to a study we recently conducted, nearly 5% of users, on average, who watch a social video take an additional earned-media action after viewing. This means coupon and recipe downloads, store locator usage, Facebook visits, participation in contests, etc. All of this happens, by the way, after the user receives her or his virtual reward.

Thus, advertisers interested in generating earned media activity for their videos need not concern themselves with creating the next viral meme. They should, however, come to the table with a clear idea of the consumers they’d like to reach, and the actions they want those consumers to take. Coupon downloads, for instance are a natural next step after watching a CPG commercial.

Understanding the basic tenets of social media advertising (i.e., value exchanges, performance-based Cost-Per-Engagement (CPE) pricing, and targeting by demographic rather than by content type) can create opportunities for many brands that might not otherwise consider themselves good fits for the space.

Earned media results are no longer limited to an elite group of viral video megahits. Advertisers of every stripe can benefit from social advertising; they simply have to plan for it.

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