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Read about web video marketing strategies, statistics, industry trends, business tips, hosting, analytics and software tools. News categories include video content marketing, video production, YouTube marketing, Video SEO, advertising, communications, online platforms, mobile video, social media and video email marketing. Search through over 10,000 articles in the WVMC Archive.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

Thursday, November 10 2016 | Web Video Marketing Council
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »
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3 Ways To Use Video For Your Business Marketing Strategy

3 Ways To Use Video For Your Business Marketing Strategy

Wednesday, November 9 2016 | Web Video Marketing Council
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With the fast-moving developments of technological tools, it is now easier to create videos costing you the littlest amount. People these days can simply use their smartphones to shoot videos. In this article, we will look at three ways on how you can use video for your marketing strategy... Read the full article »
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Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Video Content Marketing For Online Stores: 3 Creative Ideas To Begin With

Monday, November 7 2016 | Web Video Marketing Council
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Content marketing is a big part of Internet marketing. People are more intrigued and engaged by videos. You too can benefit from video marketing and here are some three creative ways to increase... Read the full article »
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3 Top Tips For Shooting Marketing Videos On Your Smartphone

3 Top Tips For Shooting Marketing Videos On Your Smartphone

Wednesday, October 19 2016 | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »
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 5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

Wednesday, November 16 2016 | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »
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How To Humanize Your Brand Through Video And Social Media

How To Humanize Your Brand Through Video And Social Media

Tuesday, November 15 2016 | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »
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Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

Friday, November 18 2016 | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »
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FREE - Video Communications Research Library & White Papers

FREE - Video Communications Research Library & White Papers

Monday, November 21 2016 | TradePub.com
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This is great for video communications and marketing experts and novices. Check out this #1 Resource for Free Video Communication Research, White Papers, Reports, Case Studies, Magazines, and eBooks... Read the full article »
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How Brand Marketers Measure Digital Video Advertising

How Brand Marketers Measure Digital Video Advertising

Monday, November 14 2016 | eMarketer
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US brand marketers gauge how well digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic but in the next year or two, more respondents want to be able to measure via cost per acquisition because... Read the full article »
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10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

10 Ways to Reach 2016 Holiday Shoppers with Video Email Marketing

Monday, November 21 2016 | Trader Planet
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Here are ten tips for marketers to reach Black Friday and Cyber Monday customers with video email and key components of ready-to-use templates that drive successful holiday email campaigns... Read the full article »
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There’s nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled for a while with its newest pop-culture darling. When a brand is involved in this phenomenon, it’s an unqualified, grand-slam home run -- and every marketer’s dream.

The natural corollary to this line of thought is that only superb content will work in social media. Most advertisers we speak with are under this impression. Fortunately, nothing could be further from the truth.

How-to videos, repurposed TV spots, drug and medical advertisements, recipe videos, and direct response commercials all consistently enjoy success in social media. In fact, one could argue that the performance-based, non-interruptive social format provides better, more tangible value than standard pre-roll.

The distribution mechanism for social video is a value exchange, whereby users receive virtual goods in return for watching a video. This format puts users in control, and it generates completion rates as high as 94% for 30-second videos. But of particular interest to advertisers is the channel’s ability to generate earned media -- regardless of the content.

Nothing is going to make a two-minute recipe video “go viral,” nor would the producers of such content necessarily have that expectation. But earned media is more than just sharing and free reach. According to a study we recently conducted, nearly 5% of users, on average, who watch a social video take an additional earned-media action after viewing. This means coupon and recipe downloads, store locator usage, Facebook visits, participation in contests, etc. All of this happens, by the way, after the user receives her or his virtual reward.

Thus, advertisers interested in generating earned media activity for their videos need not concern themselves with creating the next viral meme. They should, however, come to the table with a clear idea of the consumers they’d like to reach, and the actions they want those consumers to take. Coupon downloads, for instance are a natural next step after watching a CPG commercial.

Understanding the basic tenets of social media advertising (i.e., value exchanges, performance-based Cost-Per-Engagement (CPE) pricing, and targeting by demographic rather than by content type) can create opportunities for many brands that might not otherwise consider themselves good fits for the space.

Earned media results are no longer limited to an elite group of viral video megahits. Advertisers of every stripe can benefit from social advertising; they simply have to plan for it.

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