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WVMC Weekly Update
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White Paper: Using Online Video with Tracking for Lead Generation
This WVMC Intelligence Report explores the use of online video for sales lead generation. Recent surveys by WVMC and its partners show that 69 percent of professional marketers use online video and over 75 percent of business executives regularly view online video content. The WVMC Intelligence Report details five factors that drive online video lead generation success: engaging content, viewer interactivity, flexible distribution, actionable tracking, and CRM integration.
White Paper: Communicating Employee Benefits with Video:
Solutions, Strategies and Case Studies
This WVMC Intelligence Report reviews how online video is being used to improve employee benefits communications and annual enrollment. The Report provides four employer case studies showing how video with tracking is being used for employee benefits education and enrollment. Topics covered include; leveraging video to improve benefits communications, benefits video content options to consider, and the use of interactive video brochures for open enrollment communications.
Changing the Game for Direct Marketers
This WVMC Intelligence Report reviews how online video is changing the way business's focus their direct marketing campaigns. Flimp video email, and video landing pages drive a higher response rate from the target audience, with real time tracking and analysis via email. The topics covered include; The next big thing for direct marketing, the need for more engaging direct marketing content, the emergence of a powerful new direct marketing application: video landing pages, critical components of effective video landing pages, Flimp - a new technology platform for video direct marketing, and conclusion - a new direct marketing paradigm.
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