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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Why Mobile Video Is a Trend to Try Now

| | BizReport
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »

In-Stream Video Ads More Memorable

| | Mobile Marketer
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“Consumers want you to dazzle them with a message, get to the point and allow them to move on to something else,” Romaine said. A positive sign for marketers and publishers is that mobile ads take fewer seconds to be remembered by a smartphone user, and that three-second ads can outperform traditional video formats... Read the full article »

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

| | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

| | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. It won’t end anytime soon either, and brands should capitalize on the growing reach and engagement value video can provide... Read the full article »

Why Mobile Video Marketing is Key to Winning the Marketing War

| | MarketingTech
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Global marketing managers appreciate the power of moving pictures, knowing that a well-planned, target-oriented video marketing campaign delivers fantastic results. The vast majority agree that video content marketing is key to business growth, as mobile video marketing continues to dominate mobile Internet usage and brands try to put themselves in customers’ hands. eMarketer research indicates that the average consumer engages with nearly 10 hours of digital content per day, and digital now accounts for more than... Read the full article »

Three Mobile Marketing Trends That Are Dominating 2016 [Mobile Video #1]

| | Forbes
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Mobile video marketing is a big deal. Users love portable entertainment and mobile video is catching on. Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. The real clincher is that companies are seeing up to an 80% increase in the number of mobile videos watched to completion leading to... Read the full article »

Why Mobile Video Marketing Feed Apps Are Good For Your Online Video Production Company

| | AIS Technolabs
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A video feed is a good way to market your product. If you can exploit the video feed mobile apps, nothing can be better. If you are an online video production company, then you have the added advantage of showcasing the creative side of your production to a greater audience. But, if you go through the business data you can mine a few interesting figures. A recent survey reports that 96% of the B2B samples are marketing video content. 73% of the sample agreed that it has a positive impact on marketing and 41% are planning to increase the budget and 83% are using the online video marketing content to market their brands and products. To reach the people the video feed mobile apps allow you to... Read the full article »

Why Mobile Video Marketing Is The Best Route to Improved Brand Engagement

| | PerformanceIN Mobile
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In recent years, online marketers’ predictions for the year ahead have tended to say one word on a consistent basis: mobile, and the second word is video. If you’ve followed the advertising industry, you’d be forgiven for thinking that the past five years were all the ‘year of mobile’. In reality however, mobile has been here to stay for a while and now marketing with video on mobile devices is growing, lots. So it’s about time that any business, nonprofit, or organization consider how to really get their message across on mobile video platforms and through to any marketing channel. Overall, there are numerous reasons for professionals to use b2b video marketing for mobile devices, especially when mobile video marketing... Read the full article »