Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Marketers Turn Up the Volume on Vertical

| | EContent
facebook
twitter
linkedin

That mobile video content you’re preparing to post better be future-proof beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical. Here’s the hard truth: less than 30% of consumers today turn to their smartphone to watch horizontal video ads; when they do, they view only 14% of the content... Read the full article »

5 Mobile Web Marketing Trends for Small Business Owners

| | Huffington Post
facebook
twitter
linkedin

By 2018, people will spend about 36 minutes watching videos on their mobile devices and just 18.5 minutes on all other devices. With different formats for mobile video ads, there are a variety of ways to engage your audience and get them to click to your website from the device that’s at their sides all day. Remember to keep content tight, produce 15 second to 2 minute videos to gain traction... Read the full article »

The Surprising Place Text Content Is Thriving: Video in a Mobile First World

| | Marketing Profs
facebook
twitter
linkedin

Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »

Study: Interactive Video Ads Boost Viewing Time 47%

| | Mobile Marketer
facebook
twitter
linkedin

Interactive video ad engagement is associated with a purchase intent that's 9x higher than passively viewing a video ad, giving brands an early indication of the effectiveness of a marketing message. They're more cost efficient with investment going 52% further when the impact on persuasion of interactive ads is accounted for, versus ads without interactive features... Read the full article »

Apple News Experimenting with Featured Video Section

| | Digi Day
facebook
twitter
linkedin

Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects. The featured video module runs multiple times per week and its content is selected by Apple News editors rather than using algorithms... Read the full article »

Google Brings Video Previews to Mobile Search

| | Mobile Marketing Magazine
facebook
twitter
linkedin

Google is changing the way video results are displayed on mobile. The tech giant is rolling out six-second silent preview clips on Search to help people decide whether they want to watch a suggested video. The feature will display the previews on video results in the video carousel and will work on the majority of videos uploaded to the internet—not just those uploaded to YouTube... Read the full article »

10 Marketing Trends to Think About for 2018

| | Huffington Post
facebook
twitter
linkedin

Mobile video ad spending will grow 49% to roughly $18 billion in 2018, according to Recode, while non-mobile video ad spending is expected to fall. You can expect to see a decline of video consumption on laptops and computers for the first time while video views on phones and tablets is expected to grow by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device... Read the full article »

Why Mobile Video Is a Trend to Try Now

| | BizReport
facebook
twitter
linkedin

In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »

In-Stream Video Ads More Memorable

| | Mobile Marketer
facebook
twitter
linkedin

“Consumers want you to dazzle them with a message, get to the point and allow them to move on to something else,” Romaine said. A positive sign for marketers and publishers is that mobile ads take fewer seconds to be remembered by a smartphone user, and that three-second ads can outperform traditional video formats... Read the full article »

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

| | Adotas
facebook
twitter
linkedin

According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »