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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

| | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

| | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. It won’t end anytime soon either, and brands should capitalize on the growing reach and engagement value video can provide... Read the full article »

Why Mobile Video Marketing is Key to Winning the Marketing War

| | MarketingTech
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Global marketing managers appreciate the power of moving pictures, knowing that a well-planned, target-oriented video marketing campaign delivers fantastic results. The vast majority agree that video content marketing is key to business growth, as mobile video marketing continues to dominate mobile Internet usage and brands try to put themselves in customers’ hands. eMarketer research indicates that the average consumer engages with nearly 10 hours of digital content per day, and digital now accounts for more than... Read the full article »

Three Mobile Marketing Trends That Are Dominating 2016 [Mobile Video #1]

| | Forbes
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Mobile video marketing is a big deal. Users love portable entertainment and mobile video is catching on. Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. The real clincher is that companies are seeing up to an 80% increase in the number of mobile videos watched to completion leading to... Read the full article »

Why Mobile Video Marketing Feed Apps Are Good For Your Online Video Production Company

| | AIS Technolabs
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A video feed is a good way to market your product. If you can exploit the video feed mobile apps, nothing can be better. If you are an online video production company, then you have the added advantage of showcasing the creative side of your production to a greater audience. But, if you go through the business data you can mine a few interesting figures. A recent survey reports that 96% of the B2B samples are marketing video content. 73% of the sample agreed that it has a positive impact on marketing and 41% are planning to increase the budget and 83% are using the online video marketing content to market their brands and products. To reach the people the video feed mobile apps allow you to... Read the full article »

Why Mobile Video Marketing Is The Best Route to Improved Brand Engagement

| | PerformanceIN Mobile
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In recent years, online marketers’ predictions for the year ahead have tended to say one word on a consistent basis: mobile, and the second word is video. If you’ve followed the advertising industry, you’d be forgiven for thinking that the past five years were all the ‘year of mobile’. In reality however, mobile has been here to stay for a while and now marketing with video on mobile devices is growing, lots. So it’s about time that any business, nonprofit, or organization consider how to really get their message across on mobile video platforms and through to any marketing channel. Overall, there are numerous reasons for professionals to use b2b video marketing for mobile devices, especially when mobile video marketing... Read the full article »

5 Mobile Content Strategy & Video Investments to Replace Native Apps

| | Content Standard
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I am passionate about video content marketing and know that others share this perspective. I still believe that too many marketing teams feel that mobile video marketing is out of reach, and that’s just not the case. Video is really a cross-channel, multi-platform content resources and, unlike mobile app development, can be more incrementally scaled because... Read the full article »

Top 10 Online Video Trends To Watch For In 2016

| | Inc 42 Magazine
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2015 was an eventful year in the world of digital and video marketing. The biggest talking point of the year of course was Video! 2015 was when almost everyone realized the true potential of video and 2016 is the year of mobile video explosion for both B2C and B2B video marketing and communications. Only companies that adapt their strategy to use video that is easy and fun to view on mobile devices will survive because the marketing shows that... Read the full article »

Mobile Marketing Wrap-up: Must-Read Trends to Get You Ready for 2016 [Hint: Use Video]

| | Growmobile
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Now that the holiday season is in full swing, we thought it would be a good time to pause and think about the amazing things that happened in the mobile marketing sector this year. Mobile video advertising spend on mobile has grown massively in 2015. According to Venturebeat, spend in 2015 has tripled in size from an enormous $1.5bn in 2014 and shows no sign of stopping. This article features the four trends we thought dominated the sector in 2015, as well as some thoughts on what will be big in 2016... Read the full article »

Video Advertisers: Your Target Audience Is Watching and Engaging via Mobile

| | ReelSEO
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Back in 2011, I thought that mobile marketing belonged in a whole different bucket than video marketing. But, back in 2011, only 6% of YouTube views came from mobile devices. So, it made sense to put topics like QR codes and hashtags in one bucket and subjects like Cosmic Panda and “As Seen On” in another. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur on mobile devices... Read the full article »

Mobile Video Ad Spending Triples in 2015, and That’s Just the Beginning

| | VentureBeat
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Mobile video has tons of momentum. It more than doubled from 2013 ($720M) to 2014 ($1.5B) and is predicted to reach $6B by 2018, which would put it at about half of all online video spending. A new study by AppLovin and AppsFlyer, mobile marketing and mobile attribution companies, examines data from over one billion devices worldwide and found spending on mobile video ads has actually grown from 23% of mobile ad spending to a whopping 66% of total ad spend. That’s a 190% increase in just a few quarters.. Read the full article »

Three Questions to Help You Decide Whether to Use Vine for Social Video Marketing

| | MarketingProfs - Jenne Barbour
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Consumers' attention spans are shorter than ever. YouTube guidelines used to be 30 seconds—now we’re lucky to sit through 10 seconds. Video marketing trends show an acceleration of marketing videos because of the Millennial Generation and mobile and social video platforms as Facebook, Twitter, Instagram, and Vine, the mobile video marketing phone app that plays 6-second videos. Why is Vine different? Vine appeals to “snackable moments” of today's digital lifestyle. Marketers have the opportunity to connect with an individual with smart online marketing videos. Vine has beautifully complements your brand’s efforts to increase... Read the full article »

5 Things Every Marketer Should Know About Mobile Video Marketing [from a former TV sales guy]

| | Huffingtonpost - David Lawenda
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Advice from David Lawenda, VP of Global Marketing at Facebook [view video interview]: Marketers lament to me about the fragmentation of audiences, compromised delivery predictability, and consumers overwhelmed with choice. How do you reach them? The answer is in the palm of your hand and understanding the power of mobile devices to connect with your audience - all of the time. The small screen is now the FIRST screen. Mobile is not a device, it’s a consumer behavior. That’s mobile - it’s the promised land, given the amazing growth in video content marketing and consumption. Online campaigns are being amplified across platforms using marketing videos to increase... Read the full article »

Mobile Video Marketing Ads Improve a Range of Metrics [Study]

| | MarketingDive - David Kirkpatrick
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Marketing Dive presents a study from Opera Media Works and comScore on mobile video marketing native video ads pitting reactions to a variety of metrics between two groups: 1. a treatment group that viewed a online video advertising and 2. a control group that did not view video ads. Viewing the ad increased testing metrics, including: favorability by 4%, likelihood to recommend by 5%, and purchase intent by 5%. Theses video marketing statistics resulted in an increase in sales of... Read the full article »

Mobile Video Marketing is The Hottest Trend in Today’s Digital Media Ecosystem

| | Exchange4media - Vikas Gulati
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There are three broad online video content marketing trends. One is a massive explosion in mobile video networks, online video content marketing tools, and video marketing companies. Consumers and business executives are watching all kind of online video content on their mobile devices throughout the day and it’s imperative to keep ahead of competitors using video marketing. Two is the growth of mobile first clients working beyond simple ad metrics and demanding robust video analytics. And, three is the huge push toward using mobile video marketing to increase.. Read the full article »

Facebook Gives Three Tips to Mobile Video Marketing Experts

| | OnlineVideo.net - Troy Dreier
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Want to win the mobile video marketing game? Take these tips from Facebook president of global marketing solutions Carolyn Everson in an interview with Beet.tv. First, grab their attention quickly. Your mobile video content literally gets a "three second audition". If you can't catch mobile video viewers' attention in that three second window, so long. Also, be silent. Most mobile video content watchers don't have the volume enabled on their video content, so you better be able to get your message across without a peep. Finally, mobile video consumption sits at around six to ten seconds. After your short audition, you literally have another three to five seconds to convey a good story through mobile video marketing. Can you handle that? Read the full article »