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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Apple News Experimenting with Featured Video Section

| | Digi Day
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Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects. The featured video module runs multiple times per week and its content is selected by Apple News editors rather than using algorithms... Read the full article »

Google Brings Video Previews to Mobile Search

| | Mobile Marketing Magazine
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Google is changing the way video results are displayed on mobile. The tech giant is rolling out six-second silent preview clips on Search to help people decide whether they want to watch a suggested video. The feature will display the previews on video results in the video carousel and will work on the majority of videos uploaded to the internet—not just those uploaded to YouTube... Read the full article »

10 Marketing Trends to Think About for 2018

| | Huffington Post
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Mobile video ad spending will grow 49% to roughly $18 billion in 2018, according to Recode, while non-mobile video ad spending is expected to fall. You can expect to see a decline of video consumption on laptops and computers for the first time while video views on phones and tablets is expected to grow by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device... Read the full article »

Why Mobile Video Is a Trend to Try Now

| | BizReport
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time... Read the full article »

In-Stream Video Ads More Memorable

| | Mobile Marketer
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“Consumers want you to dazzle them with a message, get to the point and allow them to move on to something else,” Romaine said. A positive sign for marketers and publishers is that mobile ads take fewer seconds to be remembered by a smartphone user, and that three-second ads can outperform traditional video formats... Read the full article »

Positive Mobile’s Q3 2016 Report: Mobile Video Marketing is Very Effective

| | Adotas
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among... Read the full article »

South Africa Showed Second Highest Growth in Mobile Video Marketing Globally

| | themediaonline
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. It won’t end anytime soon either, and brands should capitalize on the growing reach and engagement value video can provide... Read the full article »

Why Mobile Video Marketing is Key to Winning the Marketing War

| | MarketingTech
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Global marketing managers appreciate the power of moving pictures, knowing that a well-planned, target-oriented video marketing campaign delivers fantastic results. The vast majority agree that video content marketing is key to business growth, as mobile video marketing continues to dominate mobile Internet usage and brands try to put themselves in customers’ hands. eMarketer research indicates that the average consumer engages with nearly 10 hours of digital content per day, and digital now accounts for more than... Read the full article »