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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Amazon Testing Video Ads in Mobile Search Results

| | Digi Day
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Advertisers are pouring money into Amazon’s burgeoning ad business, and Amazon wants more with a new ad product it’s testing: video ads in search results. The ads are in a limited beta test right now and have come up in discussions between the online behemoth and the ad industry, according to two separate sources who have had those meetings... Read the full article »

7 Ways Brands Are Evolving Their Message for Digital Video

| | CMO
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Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes per day consuming this type of content, heading toward 92 minutes by 2020, according to eMarketer’s most recent estimates. For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through sight, sound, and motion... Read the full article »

Mobile Video: Three Trends with Momentum

| | Mar Tech Advisor
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The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »

What Brands Should Know about Mobile Video Ads

| | ClickZ
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For marketers that are looking to expand and acquire a bigger audience, mobile video ads should be the go-to strategy in 2018. Why? First and foremost, because of the all-encompassing shift to mobile. Now it’s an established fact, more users access the internet via smartphones compared to desktop. And they prefer video content. According to recent research users pay more attention to video ads and remember them for a longer time... Read the full article »

Snapchat’s 6 Second Video Ads Can’t Be Skipped

| | Mobile Marketer
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Snapchat's resistance to forcing users to sit through ads is no more. But a year after the company went public, the messaging service faces intense pressure to please shareholders and advertisers who are getting more strategic about the best platforms in which to invest their money... Read the full article »

6 Mobile Marketing Trends for Small Businesses in 2018

| | Fourth Source
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Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content more accessible, especially on the go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content combined... Read the full article »

Mobile Marketers Should Use More Video

| | App Development Magazine
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The use of video across every channel is on the rise. Social media topped the list at 61%, an increase of 13 points year over year, while other channels have also seen increases in 2018 so far including in-app video (56%), brand video advertising (45%) and video for mobile web (42%). Rewarded video remained steady, with about one-third of respondents planning to use it in the coming year... Read the full article »

Marketers Turn Up the Volume on Vertical

| | EContent
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That mobile video content you’re preparing to post better be future-proof beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical. Here’s the hard truth: less than 30% of consumers today turn to their smartphone to watch horizontal video ads; when they do, they view only 14% of the content... Read the full article »

5 Mobile Web Marketing Trends for Small Business Owners

| | Huffington Post
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By 2018, people will spend about 36 minutes watching videos on their mobile devices and just 18.5 minutes on all other devices. With different formats for mobile video ads, there are a variety of ways to engage your audience and get them to click to your website from the device that’s at their sides all day. Remember to keep content tight, produce 15 second to 2 minute videos to gain traction... Read the full article »

The Surprising Place Text Content Is Thriving: Video in a Mobile First World

| | Marketing Profs
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Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »

Study: Interactive Video Ads Boost Viewing Time 47%

| | Mobile Marketer
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Interactive video ad engagement is associated with a purchase intent that's 9x higher than passively viewing a video ad, giving brands an early indication of the effectiveness of a marketing message. They're more cost efficient with investment going 52% further when the impact on persuasion of interactive ads is accounted for, versus ads without interactive features... Read the full article »