The picture isn't always clear when it comes to video advertising on mobile devices. That's because there are two different standards when it comes to video: VAST and VPAID. Looked at another way, nearly 77 percent of all video spend will have been executed programmatically in 2017, according to eMarketer, and a large chunk of those dollars (80 percent) will be spent on mobile come 2019...
Why Mobile Video Ads Are Already Surging
- Written by AdAge