The use of video across every channel is on the rise. Social media topped the list at 61%, an increase of 13 points year over year, while other channels have also seen increases in 2018 so far including in-app video (56%), brand video advertising (45%) and video for mobile web (42%). Rewarded video remained steady, with about one-third of respondents planning to use it in the coming year...
Mobile Marketers Should Use More Video
- Written by App Development Magazine