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It is a saying we have heard our entire life; “a picture is worth a thousand words”. Well, that phrase needs a 2014 re-boot. While photography has always provided a great enhancement to quality writing, the media and public relations worlds are going through another full-blown transformation in this age of ever-changing digital consumption of media. That change is video and lots of it.

Holding Their Attention: Video vs Text

In a recent study, Cisco reports that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple. The benefits of this growth are apparent everywhere. Individuals often find it helpful to visually learn new material rather than reading through long, complex product descriptions or recaps of events. In the Twitter-age of quick synopsis reading, the consumer is spending less time than ever on any individual website and generally prefers a short précis of the article. However, when it comes to video, all of this changes. In our fast-paced digital world, video is now the way to keep your readers engaged in your given topic and may, on its own, directly bring in customers.

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