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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
According to Millennial Media network, 54 percent of viewers who watch mobile video content engaged with a postclick action for entertainment ads.
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A study conducted by Greystripe found that a majority of smartphone and tablet users are interested in engaging with video content designed specifically for entertainment.
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Mobile ads comprised 5 percent of all digital ads served during Q4 2011, with mobile video ads generating click-through rates that are 4.5 times higher than pre-roll ad units.
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Data from PQ Media found that the total US mobile and social media revenue increased 30.2 percent to $45.38 billion in 2011 and mobile video marketing is predicted to account for 27 percent of all mobile ads.
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The proliferation of tablet devices and smart phones means consumers are actively engaging with social media while viewing big television events such as the Super Bowl.
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Based on results of a study conducted by Videology, if advertisers are just interested in click-through rates (CTR) they need to integrate with mobile video.
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Although 79 percent of brands incorporate video content into their websites, research from L2 Think Tank found that only 23 percent of brand websites offer video content viewable on mobile devices.
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Mobile video marketing is becoming one of the most popular mediums to present fashion products, due in part to rapid adoption of consumer mobile devices.
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Working with One50one, Allstate created mobile alerts tied to the Allstate BSC Championship game during which fans were encouraged to tune into the live-stream of a live Cee Lo Green concert.
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Mobile video advertising revenue will be the fastest growing of the mobile marketing segments, expected to increase from 5.4 percent of total ad dollars in 2011 to 16.5 percent by 2016.
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Luxury brands are advised to avoid long-form, Flash-heavy video content and instead focus on video that can be optimized for a mobile device.
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A study released by ABI Research predicts that by 2016 there will be 390 million consumers with mobile appliances and that the freemium content distribution model may prove to be sustainable.
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Still in its infancy as a video technology, HTML5 is poised to grow during 2012 due in part to the proliferation of mobile video marketing.
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According to the behavior of 100 million unique Ooyala users, more people watch online video content on their mobile devices compared to content viewed on computers.
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