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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
A mobile video marketing campaign for Lego's Duplo toy line generated a 1.3 percent click through rate, along with viewers watching :23 seconds of the :30 second video.
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Data released in a 2011 Cable & Telecommunications Association for Marketing (CTAM)/The Nielsen Company study found that free is critical when offering a mobile video application and 55 percent of respondents said they do not mind watching a mobile video ad if it means they can access video content.
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VivaKi's Pool initiative is working to build an engagement model for marketers to connect with consumers on tablet mobile devices, due in part to preliminary data that forecasts 13 percent of the US population will own a tablet by 2012.
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Data from Nielsen found that viewers in the 18-to-24 age demographic watch an average of six hours, 30 minutes of mobile videos per month.
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The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34, according to a recent Frank N. Magid Associates study sponsored by Metacafe.
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Videos offer a low-cost, high-impact way to communicate with employees and customers and video content can be easily produced when following simple video production steps.
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The most effective videos produced for web video marketing campaigns are simple, short pieces that tell a story, present a solution and end with a clear cal to action.
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YouTube is working with the major mobile communications companies on developing new technologies that might reduce video's drain on telecommunications networks.
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MediaPost's Online Video Insider - Darcey Topham
With the rapid adoption of online video viewer, mobile video marketing is poised to be an increasingly important tactic and video content must be viewable across different video appliances.
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An extensive benchmark study comparing HTML 5 to Flash video performance on mobile devices found that the HTML 5 format is superior to Flash when viewing on mobile smart devices.
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The number of people viewing video content via a mobile appliance will grow from 52.5 million in 2015 from 17.6 million in 2010, with mobile video marketing spending growing to $1.4 billion by 2015.
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The "Leap Year" web series promoting Hiscox Small Business Insurance created by CJP Digital Media and targeting SMBs is a great example of a creative B2B video marketing campaign.
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Bytemobile said that 60 percent of mobile traffic is generated by consumers watching video, with demand strong from midday to midnight.
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Brands and producers can work effectively together by developing web video marketing campaigns that reach an online video audience through video that tells a story and develop content that drives a marketing ROI.
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