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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
Long-form video viewing on smart appliances is expected to grow, with most people viewing mobile content during traditional broadcast primetime hours.
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Data from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.
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MediaPost's Online Video Insider - Frank Barbieri
Mobile video marketing campaigns tend to be composed of content that specifically captures audience attention, driving better viewer engagement and brand results.
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Mobile video viewing grew 66 percent in the EU 5 nations of the United Kingdom, France, Germany, Spain, and Italy between July 2009 through July 2010 according to data from comScore MobiLens.
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One challenge in mobile video marketing is the fact that the current mobile appliance landscape means that there are a number of different video content formats, requiring knowledge of different device requirements.
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The New York Times Pogue's Posts Blog - David Pogue
The New York Times esteemed technology columnist David Pogue finds that Adobe's Flash platform provides a better video viewing experience on mobile appliance than alternative video formats since HTML5 has not become the universal video format.
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Compared to Japanese and European users, Americans are less likely to view TV or video on a mobile appliance, but the U.S. leads in accessing social media sites via a smart phone.
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Cisco believes that video is the next big play and that mobile video marketing will be an important space for marketers to learn how to reach consumers.
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Since many mobile appliances offer Web browsing and email, mobile video marketing is becoming an emerging trend and can be used to promote a range of products and services.
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Data from Bytemobile found that mobile appliance users will opt to view video in a lower resolution format in order to ensure a smoother delivery.
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Online video content can make a major impact for a small business for a variety of reasons, including better search engine placement and making it easier for prospective customers to understand a product or service.
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For 2011, B2B video marketing efforts will include using online video for both brand and recruitment marketing, including in lieu of static content for complex messages.
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Video is becoming one of the most important marketing components within the mobile device category, with over 600 percent growth in 2010.
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A simple way to increase the success of a B2B video marketing campaign is to create content that appeals to the end buyer and develop a distribution strategy that enables the video content to reach the decision maker.
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Mobile video remains a small but growing and dedicated audience with nearly 22 million viewers as of the second quarter of 2010.
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The latest Nielsen State of the Media report found that 22 million people accessed some form of mobile video content during Q2 2010 compared to 15.3 million people viewing mobile content during the same period last year.
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