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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
The 2010 B2B Manufacturing / Processing industry report found that 48 percent of marketers polled are currently creating B2B video marketing campaigns.
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The proliferation of smart phones and tablets present a vast mobile video marketing opportunity for retailers, especially since more than half of all mobile video content is viewed on a Wi-Fi enabled device.
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B2B marketers are increasingly turning to web video marketing to inform and engage audiences with content that may include video case studies.
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Due in part to the popularity of viewing mobile video content on a mobile device, consumers prefer smart appliances that offer 4-inch or larger screens according to a new study from NPD Group.
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While less than 10 percent of users watch video on their mobile devices, two-fifths of all mobile traffic can be attributed to mobile video according to Bytemobile.
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According to Nielsen, the mobile video audience grew about 40 percent in both the third and fourth quarters of 2010, with viewers aged 25 to 34 representing the largest proportion of mobile video viewers.
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Data found Nielsen found that number of Americans viewing video content on a mobile device increased 40 percent over the past year, with 50 percent of mobile viewing occurring over Wi-Fi enabled devices.
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By early 2014, about 50 percent of all premium video content will be consumer over mobile devices according to Akamai's Chief Media and Entertainment Strategist Chris Van Noy.
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Interactive video brochures are poised to change lead generation practices for B2B marketers because the audiovisual content makes it possible to make a deep connection and convert the viewer to a qualified sales lead.
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Survey data from QuickPlay Media found that 77 percent of respondents have said that they were viewing more mobile video content today compared to the previous year.
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Three factors have driven the growth of mobile video marketing: proliferation of smart appliances, monetization of video advertising and video exchanges.
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Data from mobile video ad network Rhythm NewMedia found that mobile video ad impressions grew 36 percent during the first quarter of 2011, with an average of 728 million impressions served per month.
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A recent study conducted by Google and Ipsos OTX found that 48 percent of smartphone users watch video on their mobile appliance with 82 percent noticing mobile video ads.
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Data from Rhythm New Media found that 60 percent of mobile video ad impressions are activated by the viewer tapping to play the video.
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The Web Video Marketing Council's Managing Director, Paul Ritter, noted that B2B marketers need to make sure that online video content can auto-detect a viewer's device and connection in order to automatically serve up the right type of audiovisual content.
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A study from Mojiva and InsightExpress found that more than half of respondents were willing to view a video ad on a mobile device.
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