Online Video Trends: Mobile Viewership More Than Doubled YOY
A report recently published by Ooyala found that mobile video views more than doubled between 2Q13 to 2Q14. Twenty-seven percent of total global online video views in June 2014 can be attributed to mobile video views. Organizations need to develop and deploy mobile video marketing content to reach these viewers, as more people are migrating to mobile video viewing due to bandwidth speeds and the proliferation of mobile devices. Read the full article »