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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
Interactive video ad engagement is associated with a purchase intent that's 9x higher than passively viewing a video ad, giving brands an early indication of the effectiveness of a marketing message. They're more cost efficient with investment going 52% further when the impact on persuasion of interactive ads is accounted for, versus ads without interactive features...
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Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects. The featured video module runs multiple times per week and its content is selected by Apple News editors rather than using algorithms...
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Google is changing the way video results are displayed on mobile. The tech giant is rolling out six-second silent preview clips on Search to help people decide whether they want to watch a suggested video. The feature will display the previews on video results in the video carousel and will work on the majority of videos uploaded to the internet—not just those uploaded to YouTube...
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Mobile video ad spending will grow 49% to roughly $18 billion in 2018, according to Recode, while non-mobile video ad spending is expected to fall. You can expect to see a decline of video consumption on laptops and computers for the first time while video views on phones and tablets is expected to grow by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device...
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Facebook's ad load growth is continuing to slow this year, an issue acknowledged multiple times by CFO David Wehner and outlined once again on the earnings call. Video remains a key focus point for Facebook in beating that stagnation and driving new revenue, with mobile video content, especially short-form video mobile content, taking center stage....
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Viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016, according to Zenith's Online Video Forecasts 2017. This increase is driven by a 35% bump in viewing on mobile devices - smartphones and tablets - to 28.8 minutes a day...
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In order to start using mobile video right, advertisers must adapt and institute new tactics and focus on a mobile-first approach. Some steps they can take to achieve this include in-app mobile video (not just mobile web) in media plans to optimize their approach and reach users where they spend the most time...
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More than half of all video viewing now happens on mobile and digital video ad spending is growing at a rapid pace. However, marketers are still trying to pinpoint best practices. Whether it’s technical issues or developing new ways to place video spots in mobile content, digital media companies realize they need to engage mobile audiences with video...
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Marketers already know video is booming but at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, they talked about the challenges and opportunities presented specifically by in-app mobile video advertising...
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There’s one more thing mobile users love -- video! In 2017 over 60% of mobile users will be watching digital video on their mobile devices. As a marketing channel, video is growing and user appetite for video content is high. Investing in video content is a smart move from a content marketing perspective...
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“Consumers want you to dazzle them with a message, get to the point and allow them to move on to something else,” Romaine said. A positive sign for marketers and publishers is that mobile ads take fewer seconds to be remembered by a smartphone user, and that three-second ads can outperform traditional video formats...
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Creation and viewing of mobile video is growing in leaps and bounds but marketers aren’t moving fast enough to keep up with the trend. The power of mobile video is important and it’s exploding on Facebook,” says Klein, noting that more than 100 million hours of mobile video is watched...
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It comes as no surprise that video is the best performing post type on Facebook at the moment. Mark Zuckerberg said that he sees video “as a mega trend on the same order as mobile.” This mega trend of video is intertwined with mobile. 90% of Facebook users access the site via mobile. A successful Facebook marketing strategy will always to the following...
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This infographic is from Website Builder and you can find 104 interesting facts that you don’t know about mobile video marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques and user friendliness, adoption, and...
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Snap has been making an increasing push into TV-style video content, as it tries to monetize the quickly growing mobile video space, leveraging its young and lucrative social media user base. The company has signed deals for original content to create 3 to 5 minute long video content...
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According Q3 2016 data, mobile video ads which are video ad units that reside natively in the mobile feed were very successful. Mobile video ads made up 49.9 percent of all in-feed mobile video views, up from 42.6 percent in Q2, 34.5 percent in Q1 and 16.5 percent in Q4 2015. Mobile video marketing experienced a 178% growth over the last six months with the largest percentage growth among...
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As Katie Benner and Sapna Maheshwari write over two stories, short marketing videos primarily made for viewing on mobile devices are reshaping companies. First is a story on how Snapchat, which gained millions of users as a place to ship disappearing images and text messages, is turning itself into a place for mobile video. One major insight...
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Video habits are steadily moving to mobile - though a large share of respondents said they watched mobile video on Facebook and YouTube, nearly as many (50%) watched mobile video on Snapchat daily, and nearly half (42%) said they viewed mobile video content on Instagram every day. Twitter trailed behind with just 24% watching mobile video on...
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More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, with Ericsson’s ConsumerLab Report stating that online video consumption will grow by 55% per year till 2019. It won’t end anytime soon either, and brands should capitalize on the growing reach and engagement value video can provide...
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