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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Mobile Video Consumption Is Only Going To Grow

| | MediaPost's Online Video Insider - Jamie Goin
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Viewers expect to be able to watch video content on mobile devices. Smarthphones and tablets have changed viewer consumption patterns. Mobile apps, such as Twitter's Vine, also contributed to the growth of mobile video viewing and mobile video marketing. Marketers will ultimately adapt digital video advertising to fit the mobile environment. Read the full article »

Video Viewing via Mobile Doubles; Live Content Still Favored

| | MarketingProfs - Lenna Garibian
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According to Ooyla's 2012 Year-End Video Index Report, mobile users spent twice as much time viewing video on smartphones and tablets at the end of December 2012 compared to the end of December 2011. Sixty-seven percent of the time spent watching mobile video occurred on an Apple iOS device, with 33 percent of video viewing time occurring on an Android. Tablet owners spent five times more time viewing live video content. Read the full article »

Nielsen Starts Measuring Effectiveness of Mobile Ads

| | Ad Age | Digital - John McDermott
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Endorsed by the Mobile Marketing Association (MMA), Nielsen's new Nielsen Mobile Brand Effort will begin to measure in-app mobile ads. The Mobile Brand Effort product will be tied to Nielsen's online browser metrics and will be an alternative to comScore's metrics. Read the full article »

Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement

| | VideoNuze - Stewart Schley
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Rhythm NewMedia announced in the Social Media & Mobile Insights Report for Q4 2012 that 30 percent of mobile video ads streamed across its network or more than 200+ mobile sites included social media buttons. The video ads with social media buttons had an average engagement rate of 2.1 percent, which is 36 percent higher than ads without the social media buttons. Read the full article »

Is Mobile Video Advertising More Effective Than TV Spots?

| | MediaPost's Mobile Insider - Steve Smith
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Mobile video ads may have an advantage over other ads due to how viewers engage with mobile devices. Tapjoy, a rewards-based pay-preview ad network, claims that mobile video ads generate a 48 percent higher recall than traditional TV spots. Additionally, mobile video marketing campaigns generated a 25 percent brand likability, while TV ads garnered only an 11 percent likability factor. Read the full article »

Mobile phones and tablets now make up 8 percent of video viewing

| | GigaOM - Janko Roettgers
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The new 2012 Global Video Index report published by the Ooyala video platform found that video viewing on tablet devices increased 110 percent in 2012. However, viewers only spent eight spent total watching video content on mobile devices. There was an 87 percent increase in the amount of time spent watching video on mobile phones. Read the full article »

Study: Americans Most Satisfied with Mobile Video Quality

| | Home Media Magazine - Chris Tribbey
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The Rovi Corp. recently conducted a study about the quality of mobile video content. Compared to Europeans, Americans are happy with the quality of mobile video. In the United States, 20 percent of respondents view video content on tablet devices, while 30 percent access mobile video via a smartphone. Two-thirds of Americans polled spend 30+ minutes with mobile video streaming in one session. Read the full article »

6 Tips on How to Use Twitter’s New Vine Video App for Marketing

| | Business 2 Community - Jeff Bullas
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The Vine application could transform mobile video marketing and communications. Vine enables users to create six second videos that can be shared across the Twitter social media platform. Brands and organizations can leverage Vine to create "elevator pitch" videos, product demonstrations and other promotional content. Read the full article »

Video Viewing via Mobile Surging; Apple Dominates

| | MarketingProfs - Lenna Garibian
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Apple devices dominated the number of mobile video views during the last part of 2012. Sixty percent of all mobile video views were on an Apple iPhone, iPod Touch or iPad according to FreeWheel. Twenty-four percent of mobile video views were on an iPad with 30 percent of the views occurring on an iPhone. Read the full article »

How restaurants can use Twitter's Vine app

| | Nation's Restaurant News - Ron Ruggless
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Restaurant operators are finding the "tap-and-record" six-second Vine snippets to be a good way to engage customers through a mobile video marketing experience. Six seconds can provide enough time for restaurants to communicate brand personality messages in a creative and concise format. Vine's short-form video format can be a good way to showcase both front and back of the house offerings. Read the full article »

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

| | Mediabistro AllTwitter - Shea Bennett
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Mobile video is projected to be the next major social media trend. This is being powered by the adoption of mobile devices and the popularity of video and video sharing sites. By 2017, mobile video will represent 66 percent of all global mobile traffic. Today, 87 percent of marketers in the United States engage with web video marketing. Read the full article »

Is mobile video the new TV commercial?

| | Mobile Marketer - Lauren Johnson
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Optimally, mobile video marketing content should be created specifically for the mobile environment. The screen size of smartphones is radically smaller than tablets and personal computers. Mobile video ad units are not only the fastest growing segment in advertising, but they generate the best performance. Read the full article »

Google Acts to Raise Mobile-Ad Prices

| | The Wall Street Journal - Amir Efrati
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Avoiding mobile appliances is no longer an option. Google announced that it will require current AdWords advertisers to pay for mobile ads delivered to devices, including tablets. The new "enhanced campaigns" mean that advertisers will pay for ads delivered to tablet users, even if the advertiser wants to focus only on computer users. Read the full article »