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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Is Digital Marketing a Fad?

| | Flimp Video Solutions Blog - Melissa Tiburzio
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Out of the nine key landmarks in the history of digital marketing, the introduction of the YouTube video sharing site in 2005 made video communications a reality. The rapid adoption of mobile smart devices will change the way organizations communicate. By 2013, 60 million smart phones will be in use. Marketers cannot afford to shy away from digital marketing. Read the full article »

Mobile Viewing Biggest Driver of Online Sports, Olympics Viewing

| | MediaPost's Online Video Insider - Daisy Whitney
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Based on data culled during the London Olympic Games, media analysts predict that sports content will continued to be consumed via multiplatforms. A report commissioned by Level 3 Communicaitons found that 58 percent of sports viewers in the UK planned on watching the Olympics online via either a home computer, laptop, tablet, smartphone, or mobile appliance. Mobile video viewing is driving consumer consumption of athletic contests. Read the full article »

Tablets Most Often Used at Home...Duh

| | Adweek - Tim Peterson
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A study conducted by Nielsen, the xAd mobile ad network and call measurement firm Telemetrics found that 65 percent of tablet owners primarily use the device while at home. More than 65 percent of smartphone users access their device on the go. Read the full article »

INFOGRAPHIC: What do Americans really use their tablets for?

| | Mobile Entertainment - Zen Terrelonge
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TabLens is a new monthly report from comScore that will provide insight into trends tablet users have adopted. Tablets are now considered a fourth screen, joining TVs, PCs and smartphones. One in four tablet users pay money to view video content. Also, one in four smartphone owners use a tablet device. Read the full article »

Mobile Video Soars in Japan

| | eMarketer
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According to estimates from MM Research, 22.2 million Japanese smartphone users will watch video on their mobile devices during the 2012 fiscal year of April 2012 - March 2013. Smartphone ownership is driving this trend. By 2016 it is estimated that four out of five mobile users in Japan will own a smartphone. Read the full article »

Tablet Use as TV Companion Grows, Study Finds

| | MediaPost's VIdBlog - Daisy Whitney
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According to a study just released by GFK Media, tablet users not only are more apt to watch a full episode of TV on their tablet, but they spend 36 more minutes viewing content. Smartphone owners spend about 24 minutes watching video content on their digital device. Fifty-eight percent of smartphone users and 50 percent of tabelt owners use their devices while watching TV. Read the full article »

Marketers, Prepare Your Mobile Web Plan

| | Marketing Daily - Aaron Baar
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A June 2012 Mobile Content Study conducted by Frank N. Magid Associates found that smartphones have become the dominant platform for American Consumers. Fifty-eight percent of Americans use smartphones. More than three-quarters of people under the age of 44 are smartphone users. Read the full article »

Visa flaunts Olympic sponsorship through video-heavy mobile ads

| | Mobile Marketer - Lauren Johnson
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Mobile video plays a large role in Visa's Go World campaign. This multichannel campaign celebrates the London Olympics along with Visa's 25-year sponsorship of the Olympic Games. Visa is running mobile ads inside the IMDB mobile site. The ads bring viewers to a swipable screen featuring 12 different Visa-sponsored athletes. Each athlete's page includes embedded video content. Read the full article »

U.S. Tablet Ownership Jumps

| | Broadcasting & Cable - George Winslow
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A new report from CEA found that almost three in ten US consumers have a tablet device. This represents a 20 percent increase in tablet ownership since the end of Q1 2012. The CEA's "Consumer Outlook on Tablets: Q3 2012" found that 45 percent of all online US consumers plan to buy a digital tablet within the next two years. Read the full article »

YuMe 'flips' video ads

| | BizReport - Kristina Knight
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The new YuMe Mobile Flimp ad unit lets viewers engage with a full-screen, interactive mobile video ad. This ad unit will let viewers swipe to view an ad then flip to see more engaging content. Early testers of the mobile video ad unit included Elizabeth Arden and PHD Media. Read the full article »

How brands can tackle 3 screens with a single execution

| | iMedia Connection - Srini Dharmaji
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The proliferation of mobile devices makes serving video content to both computers and smart appliances a challenge. It is important for web video marketers to deploy campaigns that can be viewed across three screens: computers, smartphones and tablets. Creative needs to be developed to holistically reach viewers accessing video content. Read the full article »

Jim Beam garners YouTube views via mobile initiative

| | Mobile Marketer - Lauren Johnson
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In support of the new Red Stag bourbon, Jim Beam has launched a mobile video marketing campaign. The mobile ads, which consist of 15-second audio ads, direct consumers to visit the company's YouTube page. Viewers can then watch a 30-second Jim Beam spot and other videos from the brand. Read the full article »

YuMe Launches Interactive Mobile Video Ads

| | Beet.TV - Daisy Whitney
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The new YuMe Mobile Flip mobile video ad unit will allow for interactivity within mobile video ads. Viewers can "flip" or "swipe" to watch more video content or further engage with the brand advertiser. The estimated cost per thousand (CPM) for this new ad unit will be between $10 to $20. Read the full article »

Smartphones Make Olympic Viewing More Mobile

| | eMarketer
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Forecasts indicate that viewers will be watching the 2012 London Summer Olympic games on mobile devices. TechBargains predits that one in four Americans plan to watch at least some of the games on smartphones. Deloitte believes that 15 percent of all US web users will be watching the games on a mobile device. Read the full article »

Chevy taps mobile video to drive dealership foot traffic

| | Mobile Marketer - Lauren Johnson
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A mobile video marketing campaign for Chevrolet's Volt targets consumers with ads running through the Hulu Plus iPhone application. Chevrolet created this mobile video marketing campaign specifically for the Volt line to associate the Volt vehicle with emerging technology. Read the full article »

Mogreet Puts Video Ad Inventory In Text Messages

| | Online Media Daily - Laurie Sullivan
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The new AdStitch mobile advertising service from Mogreet combines video ads with mobile messaging. The in-message ad typically lasts between five to fifteen seconds. AdStitch believes that MMS ads with mobile video are the only way for web publishers to reach 95 percent of Americans. Read the full article »